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Smart Ways to Slip Past Those Pesky Gatekeepers

We’ve all been there at some point or another. You’re making your way through yet another day of awesome sales-y stuff – taking names, kicking ass – and you find yourself face-to-face with the dreaded Gatekeeper.  There’s nothing much worse than these guys. They’re like the final boss on every level of an RPG game. […]

Effective Lead Nurturing Strategy for 2019

It’s a fact that the sales industry has always been a competitive arena with everyone vying for the same thing: attention.

Now as one thing leads to another, it’s important to know where to start – eads! They are your starting point, your driving point, the point itself – they are your clients and without them you needn’t bother. 

In marketing terms a “lead” is a potential client or buyer and a qualified lead is one that is willing and able to buy. All over the world salesmen and women spend their time sourcing these leads, qualifying them and nurturing them all the way to the bank. Which is not as easy as it sounds because recent stats have shown that up to 65% of marketing companies admit that generating traffic and qualifying leads is their hardest challenge. 

Facebook Marketplace for Business: Are You Using It?

How much time do you really spend on Facebook each day? Are you using it for the benefit of your business? You’d be surprised at how much you can do in terms of sales by making use of the features you’re offered FREE of charge.

How to Build a Successful Relationship Between Your Digital Marketing Agency and New Clients

Digital marketing is a fast-paced and ever-growing industry.

It’s a highly competitive, ever-growing sphere to work in – but of course, you probably know that.

Because of the industry’s highly disruptive nature, client-agency relationships are fairly complex.

There are, however, smart ways to build a successful relationship between your digital marketing agency and any new clients you onboard.

It’s all about setting realistic expectations, communicating, and staying as transparent as possible.

Sales Professionals Guide to Understanding Digital Marketing

Salespeople were the ONLY experts worth asking questions before deciding on a purchase. They were the gateway to purchasing wisdom before and after any sale went through.

It was a completely different world.

Things are different now.

People do their own research before making a purchase.

These days, everyone’s an expert.

Selling is an entirely different game.

Omnipresent Marketing: The Ultimate Goal

Is it possible to be everywhere at the same time?

For a regular person, no.

For a business’brand, yes.

Omnipresent marketing is a goal that all businesses should strive for.

You might think that creating killer content is all you need to do. The fact of the matter is that this is only half the battle.

A content distribution strategy is equally important. It’s what helps you ensure that all the right people see your brand in all the right places.

Social Media Prospecting: Smart Ways to Use LinkedIn for Sales Prospecting

LinkedIn is one of the most powerful social spots for sales prospecting but not many people know how to go about it. There’s a stigma about LinkedIn that makes it seem less “friendly” than other platforms.

We show you that it “works if you work it”.

Dealing with Customer Objections About Price

Dealing with cost objections happens from time to time – people are careful when it comes to handing over their hard-earned cash. Here are our tips for this typical marketing issue.

GDPR: Friend or Foe to Email Marketers?

GDPR. You’ve heard about it, you’ve seen the acronym around town, and you’re worried. We get it. Here’s why you shouldn’t be.