We’ve all been there at some point or another. You’re making your way through yet another day of awesome sales-y stuff – taking names, kicking ass – and you find yourself face-to-face with the dreaded Gatekeeper. There’s nothing much worse than these guys. They’re like the final boss on every level of an RPG game. […]
Over the past few years, inbound marketing has been touted as the ‘silver bullet’ in many marketing plans, and recognized for its effectiveness in building brand awareness, as well as generating traffic, leads and conversions.
Therefore, it may come as quite a surprise to hear industry heavyweights claiming that it may not be as effective as it used to be. Things are changing, and we can see this in the way that social networks are now favouring posts without URLs and the way Google is referring less outgoing traffic to websites for the first time in its 20-year history.
Here’s the biggest secret to winning new business:
There is no ONE secret to scoring new clients.
Onboarding new clients that stick around takes time. It takes weeks (maybe months) of hard work, effort, and dedication. There are no shortcuts. Or rather, shortcuts won’t help you bag the customers you really want.
The three cornerstones of scoring new clients are simple:
It’s all about developing habits that will help you build a solid reputation.
Getting customers to say “yes” to big decisions can seem like a huge mountain to climb. We’ve got a few psychological triggers for you to make use of – once you get it, you’ll be right as rain.
Dealing with cost objections happens from time to time – people are careful when it comes to handing over their hard-earned cash. Here are our tips for this typical marketing issue.
When it comes to business goals, we all want to get off the ground with a bang.
It’s about making your mark, building momentum, and gradually rising until you soar!
This is especially true in the real estate industry.
In fact, building strong relationships with local vendors is one of the most powerful ways to grow and maintain a thriving real estate agency.
When done successfully, you gain the ability to become a known and trusted local source of information. People turn to you first when they’re in a bind. Word of mouth, in this case, is golden.
Every type of business has its own life blood; the one thing that is essential for health and growth. Be it resources, advertising, profit turnover or innovation, there is nothing more important than a strong client base.
A healthy local client base is the first and last link in the age-old chain of “supply and demand”, even when it comes to the store down the road.
But how does this benefit the real estate industry?
Have you ever considered giving gamification a try?
If your current marketing efforts are running out of juice, it’s time to try something totally revolutionary.
Ever considered using Twitter in your outbound marketing strategy but stopped yourself because you weren’t so sure about it?
Well, we’re here to set your mind at ease.
Start getting used to the idea of using Twitter because it might just become your new best friend.
Is Instagram a bit of a headache for you?
Have you given this valuable marketing tool a miss because you think it’s too much of a headache?
We’ve got some rad tips that show you how to make the most of your content marketing efforts by adding this platform to your mix of tools.
GDPR. You’ve heard about it, you’ve seen the acronym around town, and you’re worried. We get it. Here’s why you shouldn’t be.