Despite the hundreds of other marketing methods and channels available nowadays, email marketing is still one of the most effective. While once-off campaigns, regular email blasts and newsletters will always have a place, email marketing is constantly evolving, and email marketing automation is where it’s at right now. Most digital marketers have recognised the need […]
For many business owners, marketing can seem like a real chore. Marketing is, all moaning aside, entirely necessary for any business to be successful. Thankfully, there has been a shift towards digital marketing automation, with many companies now relying partly or entirely on the digital sphere for their marketing needs.
Automated marketing offers many benefits that traditional forms of marketing simply lack. With the majority of people using the internet daily, the audience pool has increased significantly, and marketing needs to adapt to suit a wider range of media. This does not mean, however, that broad topic advertising is the way to go. Instead, marketing teams need to focus more on individual data and a targeted approach, in order to get their audience to engage. Automated marketing offers many advantages, however, businesses will need to navigate certain challenges in order to be successful.
Now that digital marketing has been well established, there has come and gone some great tools and applications to help business owners better understand, and better implement, this new marketing process. However, since there are so many options out there, it is difficult to know which one of these will best suit your marketing needs.
As a small business owner or freelancer – you often have to wear many hats. Besides doing the work yourself, you’re the marketing manager, chief financial officer and chief executive officer. There aren’t enough hours in the day for you to dedicate the time that is necessary for each of these roles.
This doesn’t mean that you need to compromise on quality, especially with your marketing – because there are a number of tools that you can use to automate your marketing so that you can dedicate your time to what’s important.