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Sales Professionals Guide to Understanding Digital Marketing

Salespeople were the ONLY experts worth asking questions before deciding on a purchase. They were the gateway to purchasing wisdom before and after any sale went through.

It was a completely different world.

Things are different now.

People do their own research before making a purchase.

These days, everyone’s an expert.

Selling is an entirely different game.

Awesome Content That’ll Generate a Bucket Load of Leads… Part 2

In the previous post, we touched on the the three big kahunas in the content kingdom: Blogs Podcasts Educational/Instructional Videos If you can harness the power of all three of these, good for you. If you can only manage 1 or two, and do them frequently, you’ll be a-okay. That’s not all there is to […]

All That and a Bag of Lead Generation Tools: What They are and How to Use Them

Much like it’s impossible for a single pair of jeans 👖 to fit a plethora of body types, there’s no one-size-fits-all approach to lead generation.

Let’s face it, this outbound marketing thing is nothing like The Sisterhood of the Travelling Pants – it’s a different strokes for different folks kinda game entirely.

Using lead generation tools makes the whole process easier, sure. Here’s the kicker: You’re not going to get the same results using one tool that you will with another. They’re made for different users and for different reasons.

We’ve separated some of the most competitive tools in the market into several categories so you can find the ones you need. Why waste time trying to figure this shit out when we’ve gone out and done it for you? You’re welcome. 😉