Do you have a lead nurturing strategy? If not, you’re doing your business a disservice. The sales industry has always been a competitive arena, with everyone vying for the same thing: attention. In sales, it’s important to know where to start – leads! They are your starting point, your driving point, the point itself. They […]
We’ve already spoken about lead nurturing at length, and how it is vital for maximising your conversion rates. This is especially true in the B2B market, where the sales cycle is longer and the stakes are higher. For many leads, especially in the higher-stake areas, a business can quickly become “out of sight, out of […]
We have already discussed the fact that around 50% of the leads you generate will not be ready to buy when you initially contact them. So what do you do with those leads? If the current answer is “nothing”, you’re losing out on many potential sales., building trust along the way. Lead Nurturing Campaign Do’s […]
As more companies begin to adopt inbound marketing as a lead generation strategy, the importance of effective lead nurturing becomes clear. In many cases, only a small percentage of inbound leads will become customers straight away. If you ignore the leads who do not immediately make a purchase, you’re leaving more than 90% of your […]
It’s a fact that the sales industry has always been a competitive arena with everyone vying for the same thing: attention.
Now as one thing leads to another, it’s important to know where to start – eads! They are your starting point, your driving point, the point itself – they are your clients and without them you needn’t bother.
In marketing terms a “lead” is a potential client or buyer and a qualified lead is one that is willing and able to buy. All over the world salesmen and women spend their time sourcing these leads, qualifying them and nurturing them all the way to the bank. Which is not as easy as it sounds because recent stats have shown that up to 65% of marketing companies admit that generating traffic and qualifying leads is their hardest challenge.