According to Hubspot, Facebook reportedly attracts more than 1.5 billion users per day. As the platform gained popularity, more and more businesses turned to social experts for advice on how to generate leads on Facebook, improve audience engagement and boost their reach. Unfortunately, this has lead to an over-saturation of self-promotional drivel, paid ads and […]
The effectiveness of content marketing is widely known. 93% of business-to-business (B2B) marketers agree that it’s responsible for generating more leads than traditional marketing tactics.
However, proper content marketing is about more than just writing a great article and putting it onto your website. Yes, the essential foundation for successful content marketing is indeed well-thought-out and executed copy. However, if this copy is not seen by those people who will buy it won’t make a difference. This is why it is crucial to use lead generation tactics in conjunction with content marketing.
A ‘content marketing strategy’ is, according to the Content Marketing Institute, “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” The same organisation defines a ‘content strategy’ as the “creation, publication, and governance of useful, usable content.”
Salespeople were the ONLY experts worth asking questions before deciding on a purchase. They were the gateway to purchasing wisdom before and after any sale went through.
It was a completely different world.
Things are different now.
People do their own research before making a purchase.
These days, everyone’s an expert.
Selling is an entirely different game.
LinkedIn is one of the most powerful social spots for sales prospecting but not many people know how to go about it. There’s a stigma about LinkedIn that makes it seem less “friendly” than other platforms.
We show you that it “works if you work it”.
We’ve previously covered why Instagram is such a great place for realtors to hang out and find new prospects. Let’s face it: it’s the bees knees of social media for the real estate industry right now.
You’ve just got to make sure you use it properly.
Like so many other things in the marketing game (and in life), IT WORKS IF YOU WORK IT.
Optimising your real estate Instagram account is nowhere near challenging but it does take a little time to get it done properly.
It’s a worthwhile time investment though, so let’s get right down to it.
Given the fact that there are probably hundreds, if not thousands of real estate agents in any given area, standing out from the crowd and generating quality, qualified leads can a challenge.
With all the competition, and marketing techniques ever evolving, how can you make an impression on the market and find quality leads that will actually convert, rather than just a list full of tire-kickers?
We’ve put together some of the best lead generation tips for you to try.
Let’s face it. You can’t spend all day driving around, looking at all the roofs in your local neighbourhood, banging on doors if you see one that needs repair.
It’s just not a viable way to do business. You don’t have the time for it.
And it’s a little creepy.
Don’t be that guy.
There are proven ways for you to generate more roofing leads.
Smart ways. Easier ways.
And we’re sharing those ways with you right here.
In the previous post, we touched on the the three big kahunas in the content kingdom: Blogs Podcasts Educational/Instructional Videos If you can harness the power of all three of these, good for you. If you can only manage 1 or two, and do them frequently, you’ll be a-okay. That’s not all there is to […]
It’s getting close to the end of the year – you can literally see the New Year poking its head over the horizon. Ten to one, it’s been a long year of running in the hamster wheel, racking your brain for more and more content ideas in the hopes of generating some viable leads. At […]