Without a few creative lead generation ideas, generating enough hot leads to keep your business going can be tough. Cold outreach, PPC campaigns and social media ads can only take you so far. Many marketers identify lead generation as their number one challenge, and as more and more marketers pick up on inbound techniques, things […]
Much like trying to cancel a cable contract, B2B lead generation can be a frustrating endeavour. There is no one-size-fits-all strategy guaranteed to bring in leads. What works for a B2B SaaS company probably won’t work for a company who sells office supplies. 61% of marketers say that generating traffic and leads is their […]
One of the greatest challenges faced by digital marketers nowadays is finding ways to increase their lead generation.
This is because the target market needs to possess certain characteristics, such as a desire for your product and pockets that are deep enough to fulfill those desires. Whatever marketing strategy you use also needs to make your product or service more attractive to your potential customers than that of your competitors.
Previously, our blog outlined how and why content marketing is so effective in generating leads. This blog will focus more on the nitty-gritty of making targeted content and how best to use it for marketing, especially when looking at B2B lead generation. The type of content you choose to publish can have a great effect on how quickly you generate leads, or if it will generate any at all. It is important to release content that is attractive and entertaining, as the larger your audience, the greater your chances of lead conversion. But not all content is created equal, especially considering the vast variety of online information available to the world at large. So how do we determine which type of content is best for our business, and how do we use it effectively?
Here’s the biggest secret to winning new business:
There is no ONE secret to scoring new clients.
Onboarding new clients that stick around takes time. It takes weeks (maybe months) of hard work, effort, and dedication. There are no shortcuts. Or rather, shortcuts won’t help you bag the customers you really want.
The three cornerstones of scoring new clients are simple:
It’s all about developing habits that will help you build a solid reputation.
Digital marketing is a fast-paced and ever-growing industry.
It’s a highly competitive, ever-growing sphere to work in – but of course, you probably know that.
Because of the industry’s highly disruptive nature, client-agency relationships are fairly complex.
There are, however, smart ways to build a successful relationship between your digital marketing agency and any new clients you onboard.
It’s all about setting realistic expectations, communicating, and staying as transparent as possible.