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The Email Marketing Trends Shaping 2020

The world outside of marketing has become increasingly unpredictable. No one in 2010 could have expected the decade that was about to unfold. Luckily, marketing trends, especially in the digital sphere, are slightly easier to predict. Given the large amount of data available to us, it’s easier to know exactly which technologies, tools and tactics […]

Best Practices for Using Subject Line Emojis

 As of June 2018, there were a whopping 2,823 emojis in the Unicode Standard – which is just way too many emojis – and in 2015, the Face with Tears of Joy emoji (😂) was named the Word of the Year by Oxford Dictionaries.

Given how mainstream emojis have become, it was only a matter of time before they found their way into email marketing. 

However you personally may feel about emojis, there is evidence that they can increase open rates and, ultimately, sales and conversions.  

How to Create Effective Follow-up Email Marketing Campaigns

To be sustainable, a business need to make sales. To make these sales, the organisation needs to attract people who are interested in what the company offers to clients. There are several ways in which leads can be generated (in our article, entitled Lead Generation 101: All You Need is a Vision and Visual Content we share what the foundation of a good lead generation strategy is). Some of these leads are hot, which means that you don’t need to do much to convince them to buy from you. Some of these leads are lukewarm, which means that they are interested but need more convincing about your company and what you offer. The trick is that you need to convert these lukewarm leads to paying customers so that they don’t turn off your offerings entirely and go to your competitors.

Making your eCommerce Emails Stand Out

Email marketing has long been used as a business tool, and a proverbial fishing rod, complete with a shiny hook and an irresistible morsel attached to the end. Why? Because it works. 

Statistics show that marketing emails continue to work well when it comes to attracting the attention of potential customers – so much so that 93% of B2B marketers still use email to distribute content, 59% of respondents say marketing emails influence their purchase decisions, and a whopping 99% of consumers check their emails every day.

We know what this means for marketing professionals, and communication-conscious organisations like banks and insurance providers, but the newest questions are: ‘How does emailing work for eCommerce , and is it worth it?’ To answer, we first need to understand the various types of marketing emails.

Digital Marketing Strategy – Email Marketing Tactics

There’s a reason that 93% of business-to-business (B2B) marketers make heavy use of email in their digital marketing efforts – according to HubSpot, e-mail generates $38 for every $1 spent. 

Although there are many, many new and exciting methods of keeping in contact with your customers, these stats show that you should still be using email as part of your digital marketing strategy. 

In this article, we’ll take a look at email marketing tactics that can help you to generate marketing success in your business.

Creating a Successful Follow Up Email Marketing Campaign

Small businesses especially may feel daunted by follow-up campaigns, because not only do they take time and energy to create, but there is always that underlying question: Where is the line between being persistent and being relentless?

How to Improve Your Email Marketing

Email marketing isn’t everyone’s strong suit. We get that.

But it can be.

We’ve come up with some super simple steps that will instantly increase the quality of your outbound emailing.

Influence Triggers: Get Customers to Say “Yes”

Getting customers to say “yes” to big decisions can seem like a huge mountain to climb. We’ve got a few psychological triggers for you to make use of – once you get it, you’ll be right as rain.

Using Email Marketing to Grow Your Digital Agency

As a web designer, web developer, or digital marketing pro, you probably offer your clients email marketing setup as a service.

Why avoid it when dealing with your own sales process?

Email marketing is a fantastic tool for any digital agency – it’s time to start practicing what you preach.

GDPR: Friend or Foe to Email Marketers?

GDPR. You’ve heard about it, you’ve seen the acronym around town, and you’re worried. We get it. Here’s why you shouldn’t be.