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The Long and Short of Content Marketing

You may have noticed that we talk about content marketing a lot. Really. A lot. There’s a very good reason for this. Content marketing just works – something we discuss in Creating an Effective Content Marketing Strategy for B2B Lead Generation: Content marketing is a vital part of any B2B marketing strategy. Not only is […]

Make Content Marketing Part of Your Lead Generation Strategy – Part 1

Some businesses struggle when it comes to generating leads. Thankfully, there is an easy enough solution to help them along the way. With a growing focus on high-value content for lead generation, modern SEO requires modern solutions. When your users trust you, they are more likely to trust any potential marketing you may provide for them. This trust is earned through high-quality content creation. 

While old-school advertising still has its place in the market, the most effective form of marketing is content marketing, especially in the form of blogs. Many B2C and B2B marketers are now generating leads through social media and blogging, offering their audience a more personal and informative experience. If you create the right content, social media marketing will become easier and more effective. This two-part blog will help you better understand how content marketing can be used to generate leads. 

4 Ways the Internet of Things (IoT) Transform Content Marketing

The day that companies have been hearing about for years has finally arrived – the time when connected devices have gone from visionary fantasy to market place.

Though far from ubiquitous, the Internet of Things (IoT) has clearly joined mainstream, and with consumers widely embracing everything from connected lighting products to intelligent cars, the market is forecast to reach $457 billion by 2020

“The shift to smart products and devices will transform marketing in many ways; one of the biggest impacts will be on content, everything from how pieces are distributed to what is consumed.”

There are four things that marketers should keep in mind about connected devices when developing their content strategy:

How to Improve Your Email Marketing

Email marketing isn’t everyone’s strong suit. We get that.

But it can be.

We’ve come up with some super simple steps that will instantly increase the quality of your outbound emailing.

How to Develop a Content Strategy That Delivers Results

How’s your content marketing panning out for you?

Do you have a strategy in place, or are you just flinging your stuff into the ether and hoping it’ll make an impact?

Too many people think that a blog post here or there will cut it. Maybe they’ll lengthen their posts a little to stretch beyond the 500-word mark. Maybe they’ll start sharing to their Facebook page a little more often (let’s say twice a week instead of once in a Blue Moon)

Here’s what you should know:

Your content is probably fine. It’s your strategy that bites the big one.

How to Find New Clients (and Keep Them)

Here’s the biggest secret to winning new business:
There is no ONE secret to scoring new clients.

Face it:
Onboarding new clients that stick around takes time. It takes weeks (maybe months) of hard work, effort, and dedication. There are no shortcuts. Or rather, shortcuts won’t help you bag the customers you really want.

The three cornerstones of scoring new clients are simple:

  • Focus

  • Planning

  • Patience

It’s all about developing habits that will help you build a solid reputation.

Simple Steps to Find Your Brand Voice

If someone saw your content on a different channel, or without your logo attached, would they know that it came from your brand? Without careful planning, you could end up with content produced in a jumbled assortment of tones and voices which may not use language consistently or provide a clear and consistent image of your brand.

More common in larger organizations and often exacerbated by external entities like agencies and freelancers, an inconsistent brand experience can nevertheless be a problem for businesses of all size.

Though some might think a brand that sounds human is more important than one with a consistent tone, a brand voice isn’t necessarily about sounding non-human: it just means creating a voice that is consistent, and positioning your organization as an authoritative and easily recognizable source of information for your area of expertise.

How to Improve Facebook Engagement

Facebook is far from dead.

It grew another 18% in the last year alone, pushing it further ahead of any other potential competitor.

And people are still devoting at least an hour each day to checking out what their family and friends are up to.

The problem, though, is that the volume of content being published to Facebook continues to explode.

That means that the network has gotten even more aggressive in policing the information, filtering out the irrelevant stuff so that users aren’t completely bombarded the moment they sign in.

But that also means your ability to reach your own fans is fading. Facebook itself has even admitted you might not be able to reach any of them one day!

Fortunately, there are still a few steps you can take to reclaim the fans that you worked so hard to attract.

Brand Name Strategy VS Content Strategy – How The Glove Fits The Hand

So we’ve all heard of brand name strategies and we’ve all heard of content strategies. But despite what most may think they are not actually the same thing. It’s true that they fall under the same umbrella strategy yes, but in truth their differences are as great as the textures and uses of the shaft vs the canopy, they make up one very useful item but are used and understood differently while at the same time still connecting and supporting each other.

This is the very nature of business strategy when done right. Different components all working singularly in a greater master machine, all independent in their importance yet moving together like cogs in an engine.

So in our quest to oil up those gears, let’s start by examining how they fit together.

Influence Triggers: Get Customers to Say “Yes”

Getting customers to say “yes” to big decisions can seem like a huge mountain to climb. We’ve got a few psychological triggers for you to make use of – once you get it, you’ll be right as rain.