In the days of old, cold calling was the most dreaded thing in the world. It meant only one thing: You had no more leads left! There was no one left to call. No number in your diary of a potential customer. No address jotted down somewhere of a contact you engaged with briefly, who might vaguely be interested in your product. Nada. Zipp.
Cold calling is the hardest, truest form of selling – and it will make you a better marketer. However, in the digital world we no longer sell door-to-door and we don’t use the phone directory anymore. Instead, we have cold outreach emails.