In every industry, the question on everyone’s minds is how to increase B2B lead generation. The truth is, there is no simple answer – no silver bullet. Unfortunately (or fortunately, depending on how you look at it), all lead generation strategies will work to some degree. Whether they’ll generate the volume of leads you’re looking […]
Content marketing is a vital part of any B2B marketing strategy. Not only is it effective for generating new leads – it is also useful for nurturing warm leads into sales-readiness. It also contributes to the entire sales and marketing pipeline. The stats back this up. The average B2B customer consumes between three and five […]
With this guide, we’ll show you how to build an effective, lead-generating B2B content marketing strategy. Just by the fact that you’re reading this blog post, and have hopefully read the previous one, you should hopefully know that we are major proponents of content marketing. Content marketing works. While it’s not just as simple as […]
How’s your content marketing panning out for you?
Do you have a strategy in place, or are you just flinging your stuff into the ether and hoping it’ll make an impact?
Too many people think that a blog post here or there will cut it. Maybe they’ll lengthen their posts a little to stretch beyond the 500-word mark. Maybe they’ll start sharing to their Facebook page a little more often (let’s say twice a week instead of once in a Blue Moon)
Here’s what you should know:
Your content is probably fine. It’s your strategy that bites the big one.
Effective and efficient.
That should be the foundation of your LinkedIn outreach efforts.
To use this social networking tool effectively, you need to prepare all the fundamental elements before you do any work that builds on that.
You need to establish a solid LinkedIn presence in order to succeed. The key lies in standing out. You’re competing with thousands of other business people just like you. Blending in is NOT an option.
Ever considered using Twitter in your outbound marketing strategy but stopped yourself because you weren’t so sure about it?
Well, we’re here to set your mind at ease.
Start getting used to the idea of using Twitter because it might just become your new best friend.
By now you already know that Instagram is rapidly becoming the most popular content marketing tool for many B2B firms.
You probably also know that compelling content is what drives this particular bus.
So, what do you do if your business lacks compelling visual content in general?
It’s really all about following a few key tips and using what you have.
