At least 90% of B2B buyers have stated that online content has an effect on their purchasing behaviour. The fact of the matter is this: if you’re not on the content marketing bandwagon, you’re rapidly falling behind.
You’ve heard of startups failing because they grew too fast, ran out of money, or failed to capture public interest. There are hundreds of articles out there that discuss these three common issues. The fact is that each of them can be traced back to poor sales strategies.
Startups often reach out for help with repairing their sales strategy. The best way to go about fixing the problem is to look closely at the way you’re talking to your clients. If you don’t talk to them in a way that grabs their attention, you’ll never get them to buy anything.
What’s the most common reason behind the average business’ failure?
The answer is fairly simple: They just don’t have the leads they need to survive in an increasingly competitive market.
You could have the most amazing product in the world – a proper problem-solving powerhouse – and your business still wouldn’t survive without high quality leads.
Unsurprisingly, more leads generate more revenue; it’s a simple equation that you can’t ignore. The higher your revenue, the more confident you’ll be in your ability to give your competitors a run for their money. Of course, the quality of your leads is equally as important. You need to find the right leads to convert your ideas into profits.
We’ve rounded up some of the most effective lead generation methods to help you yield the best results:
If you’ve managed to stick around all the way through this 3-part series on hacking Quora, you’ll know it’s finally time for the exciting stuff – answering questions. After all, that’s what Quora is all about. I’m not lying when I say this is my absolute favourite part. It’s feels AWESOME to have a couple […]
Cold emailing has a bad rap in the sales world. As far as we’re concerned, it’s an amazing outbound marketing tool. Here’s a list of cold emailing tools that will help you reach your targets.