There is a lot of talk about the B2B marketing funnel. Who owns it? Marketinging or Sales? Is the funnel even still relevant to modern buying processes? The answer to those questions, in no particular order, are: yes, and both. Today we’ll be discussing the B2B marketing funnel, diving into some of the recent changes […]
By now you should know that marketing is a wide field. Whether you’re looking to generate leads, build brand awareness or drive sales, there are many strategies available. There is one thing every marketer should know: while not all your potential customers are on social media or avid blog readers, pretty much all of them […]
In content marketing, getting from where you are to where you want to be is not only the crux of the matter but can often be the turning point in a great marketing campaign vs a failing one. Defining concepts and constants in this industry are that what worked before might not work now.
Look at it this way, in marketing the definition of insanity is “Doing the same thing over and over and still expecting the same results”
Fact, when left to run into redundancy – even the most revolutionary marketing campaigns can end up being nothing more than bad clickthrough generators.
So what do you need? Vision!
Journeys are often less perilous if you have a planned direction.
It’s a fact; the importance of emailing in modern business communication is undeniable, yet for many it has become a trying and complicated tool that hinders more than assists. In 2019, estimates have shown that around 205 billion emails are sent out daily, an astounding figure to be sure – and when looking at things in this light it’s understandable that companies find themselves struggling to make the desired mark in their emailing departments, The iconic “You’ve Got Mail” era has been a solid constant through the years, Yet as things have evolved and our society has become more savvy “spam” has become the persona non grata title businesses have to fight against on a daily basis.
f there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After all, this is the way to boost your revenue and expand your business. But how do you get there?
It requires a strategy that’s effective, measurable, and scalable. To date, there’s nothing that meets these criteria better than inbound marketing. What’s great about the inbound methodology is that it enables you to attract qualified prospects and convert them into leads using foundational content that is delivered through blogs, eBooks, email, automation, social media and other digital tools and content.
Email Marketing Automation is good.
It ensures cohesive strategy for improving brand engagement and for nurturing leads into conversions, sales and revenue.
When it is done right.
When it is done wrong, then it can have quite the opposite effect, dragging down a brand, scaring off leads, and causing sales to evaporate.
As with all things, doing email marketing automation “right” means understanding certain patterns and rules. This can mean the difference between success and failure.
Before you ramp up your emails, there are some key email marketing fundamentals you should revisit:
Much like a good dining experience has an enticing appetizer, embracing entree, and attention-grabbing dessert, a company’s lead attraction and lead nurturing strategy should be cleverly organized into a three-part, customer-clinching powerhouse. It’s your responsibility to ensure that you’re serving up the kind of content that keeps the buyer interested and engaged at every step. […]
Gone are the days where you could buy your audience’s attention. It’s a whole new ball game; attention needs to be earned. Your target market won’t show an interest unless you’re absolutely worthy of their time. It’s time to make an effort and create compelling content. You’re not going to be able to slide under the radar with mediocre texts from the nearest content mill – and that’s definitely a good thing.
The aim here is to use high-quality content to convert visitors into leads. Sure, it’s easier said than done, but let’s face it, nothing worthwhile ever falls into your lap without a little effort.