In content marketing, getting from where you are to where you want to be is not only the crux of the matter but can often be the turning point in a great marketing campaign vs a failing one. Defining concepts and constants in this industry are that what worked before might not work now.
Look at it this way, in marketing the definition of insanity is “Doing the same thing over and over and still expecting the same results”
Fact, when left to run into redundancy – even the most revolutionary marketing campaigns can end up being nothing more than bad clickthrough generators.
So what do you need? Vision!
Journeys are often less perilous if you have a planned direction.