Facebook Ads Best Practices for 2020

Before we get into Facebook ads best practices, it’s probably important to cover why running ads on Facebook is important. With a user base of 2.41 billion active users and growing, it’s highly likely that a good portion of your prospective customers probably make use of the platform. Unfortunately, as Facebook has grown, so too […]

How to Generate Leads on Facebook

According to Hubspot, Facebook reportedly attracts more than 1.5 billion users per day. As the platform gained popularity, more and more businesses turned to social experts for advice on how to generate leads on Facebook,  improve audience engagement and boost their reach. Unfortunately, this has lead to an over-saturation of self-promotional drivel, paid ads and […]

Using Customer Success Metrics to Grow Your Business

Customer success has become a bit of a buzzword recently, particularly in the B2B field. As with any buzzword, its definition can be vague and confusing. In essence, customer success is how businesses can ensure that customers are satisfied with their products or services.

Are you helping your client to build a better business? Are the products and services you offer actually fulfilling their intended purpose?

Customer success is different from customer support, which how businesses help to solve issues that may arise whilst customers are using their products or services. Good customer support does help to ensure that high customer success, though the two are not the same.

How to Use GoPinLeads to Find Leads in Your Industry

GoPinLeads offers fast and reliable information about any type of leads within your industry, with the freedom and flexibility that you require. If you are new to GoPinLeads, or if you are still figuring out how to get the best out of your account, here is a quick crash-course on how to go about using the various tools that we offer.

10 Ways To Generate Sales Leads and Stay Ahead of the Competition

One of the greatest challenges faced by digital marketers nowadays is finding ways to increase their lead generation. 

This is because the target market needs to possess certain characteristics, such as a desire for your product and pockets that are deep enough to fulfill those desires. Whatever marketing strategy you use also needs to make your product or service more attractive to your potential customers than that of your competitors.

Why Marketing Automation is Crucial to Your Success

For many business owners, marketing can seem like a real chore. Marketing is, all moaning aside, entirely necessary for any business to be successful. Thankfully, there has been a shift towards digital marketing automation, with many companies now relying partly or entirely on the digital sphere for their marketing needs. 

Automated marketing offers many benefits that traditional forms of marketing simply lack. With the majority of people using the internet daily, the audience pool has increased significantly, and marketing needs to adapt to suit a wider range of media. This does not mean, however, that broad topic advertising is the way to go. Instead, marketing teams need to focus more on individual data and a targeted approach, in order to get their audience to engage.  Automated marketing offers many advantages, however, businesses will need to navigate certain challenges in order to be successful. 

Best Practices for Using Subject Line Emojis

 As of June 2018, there were a whopping 2,823 emojis in the Unicode Standard – which is just way too many emojis – and in 2015, the Face with Tears of Joy emoji (😂) was named the Word of the Year by Oxford Dictionaries.

Given how mainstream emojis have become, it was only a matter of time before they found their way into email marketing. 

However you personally may feel about emojis, there is evidence that they can increase open rates and, ultimately, sales and conversions.  

Marketing Automation Tools & Platforms That Will Boost Your Business

Now that digital marketing has been well established, there has come and gone some great tools and applications to help business owners better understand, and better implement, this new marketing process. However, since there are so many options out there, it is difficult to know which one of these will best suit your marketing needs.

Best Automation Tools for Small Business

As a small business owner or freelancer – you often have to wear many hats. Besides doing the work yourself, you’re the marketing manager, chief financial officer and chief executive officer. There aren’t enough hours in the day for you to dedicate the time that is necessary for each of these roles.

This doesn’t mean that you need to compromise on quality, especially with your marketing – because there are a number of tools that you can use to automate your marketing so that you can dedicate your time to what’s important.

Importance of Customer Lifetime Value and Customer Acquisition Costs

Whether you’re a B2B or B2C operation, you have a customer paying for a service or a product. While the aim of any business should be to increase sales while reducing costs, the true power of a successful business lies in better understanding the information they already possess.

For any startup company or accomplished international corporation, from SaaS to e-commerce to manufacturing, there can be annoying terminology and acronyms for every facet of the business, and getting to know all of them can be a tough ask for even the most accomplished analyst or strategist.

While the addition of unnecessary business lingo should be discouraged, there are some that simply can’t be scrapped from the workplace. Acronyms like KPI, CPA, and others, all have their place. In this post, we look at the CAC and CLV metrics and how they can aid in business growth.