Though marketing will always have a largely human-centric component, the sales process has undergone some drastic changes over the last couple of decades. The digital sphere has made it easy for business to be done online. Customers walk through stores from the comfort of their couch and buy their goods at the click of a virtual button.
Because of the rapid advancement of mobile technology and the way in which shoppers have adapted to it, many companies resorted to introducing SFA systems into the workplace. Sales Force Automation (SFA) is the process of incorporating and fully integrating automated systems into your business with the aim of managing your sales force and regulating the entire process. This is normally done by means of online systems and specifically-designed software tools.