Email marketing has long been used as a business tool, and a proverbial fishing rod, complete with a shiny hook and an irresistible morsel attached to the end. Why? Because it works.
Statistics show that marketing emails continue to work well when it comes to attracting the attention of potential customers – so much so that 93% of B2B marketers still use email to distribute content, 59% of respondents say marketing emails influence their purchase decisions, and a whopping 99% of consumers check their emails every day.
We know what this means for marketing professionals, and communication-conscious organisations like banks and insurance providers, but the newest questions are: ‘How does emailing work for eCommerce , and is it worth it?’ To answer, we first need to understand the various types of marketing emails.