Making your eCommerce Emails Stand Out

Email marketing has long been used as a business tool, and a proverbial fishing rod, complete with a shiny hook and an irresistible morsel attached to the end. Why? Because it works. 

Statistics show that marketing emails continue to work well when it comes to attracting the attention of potential customers – so much so that 93% of B2B marketers still use email to distribute content, 59% of respondents say marketing emails influence their purchase decisions, and a whopping 99% of consumers check their emails every day.

We know what this means for marketing professionals, and communication-conscious organisations like banks and insurance providers, but the newest questions are: ‘How does emailing work for eCommerce , and is it worth it?’ To answer, we first need to understand the various types of marketing emails.

Digital Marketing Strategy – Email Marketing Tactics

There’s a reason that 93% of business-to-business (B2B) marketers make heavy use of email in their digital marketing efforts – according to HubSpot, e-mail generates $38 for every $1 spent. 

Although there are many, many new and exciting methods of keeping in contact with your customers, these stats show that you should still be using email as part of your digital marketing strategy. 

In this article, we’ll take a look at email marketing tactics that can help you to generate marketing success in your business.

Creating a Successful Follow Up Email Marketing Campaign

Small businesses especially may feel daunted by follow-up campaigns, because not only do they take time and energy to create, but there is always that underlying question: Where is the line between being persistent and being relentless?

Smart Ways to Slip Past Those Pesky Gatekeepers

We’ve all been there at some point or another. You’re making your way through yet another day of awesome sales-y stuff – taking names, kicking ass – and you find yourself face-to-face with the dreaded Gatekeeper.  There’s nothing much worse than these guys. They’re like the final boss on every level of an RPG game. […]

Effective Outbound Marketing Strategy for 2019

Over the past few years, inbound marketing has been touted as the ‘silver bullet’ in many marketing plans, and recognized for its effectiveness in building brand awareness, as well as generating traffic, leads and conversions. 

Therefore, it may come as quite a surprise to hear industry heavyweights claiming that it may not be as effective as it used to be. Things are changing, and we can see this in the way that social networks are now favouring posts without URLs and the way Google is referring less outgoing traffic to websites for the first time in its 20-year history.

How to Improve Your Email Marketing

Email marketing isn’t everyone’s strong suit. We get that.

But it can be.

We’ve come up with some super simple steps that will instantly increase the quality of your outbound emailing.

How to Develop a Content Strategy That Delivers Results

How’s your content marketing panning out for you?

Do you have a strategy in place, or are you just flinging your stuff into the ether and hoping it’ll make an impact?

Too many people think that a blog post here or there will cut it. Maybe they’ll lengthen their posts a little to stretch beyond the 500-word mark. Maybe they’ll start sharing to their Facebook page a little more often (let’s say twice a week instead of once in a Blue Moon)

Here’s what you should know:

Your content is probably fine. It’s your strategy that bites the big one.

Influence Triggers: Get Customers to Say “Yes”

Getting customers to say “yes” to big decisions can seem like a huge mountain to climb. We’ve got a few psychological triggers for you to make use of – once you get it, you’ll be right as rain.

How to Establish Strong Vendor Client Relationships in the Real Estate Industry

When it comes to business goals, we all want to get off the ground with a bang.

It’s about making your mark, building momentum, and gradually rising until you soar!

This is especially true in the real estate industry.

In fact, building strong relationships with local vendors is one of the most powerful ways to grow and maintain a thriving real estate agency.

When done successfully, you gain the ability to become a known and trusted local source of information. People turn to you first when they’re in a bind. Word of mouth, in this case, is golden.

Every type of business has its own life blood; the one thing that is essential for health and growth. Be it resources, advertising, profit turnover or innovation, there is nothing more important than a strong client base.

A healthy local client base is the first and last link in the age-old chain of “supply and demand”, even when it comes to the store down the road.

But how does this benefit the real estate industry?

2019 Digital Marketing Trends for the Real Estate Industry

With each passing year, digital marketing is becoming more and more prevalent in industries across the globe. The real estate industry is no exception.

Realtors are slowly but surely moving away from more traditional tactics. The flexibility and effectiveness of digital marketing as a whole makes it attractive to real estate agents hoping to establish a strong brand.