Lead Generation on Facebook: How to Use Facebook Lead Ads

Lead generation is how you build up interest in your company’s products or services. Let’s not beat around the bush. Facebook’s capacity to generate leads is tremendous.  It makes perfect sense that many businesses practice lead generation on Facebook to boost their customer acquisition.  But when you’re just starting out, lead generation on Facebook can […]

12 Lead Generation Tools to Get Those B2B Leads Into Your Sales Funnel Fast!

If there is one thing that we tend to equate, it’s that more leads mean more money. But the number of leads that you get might not always be the most important thing. More and more, people are starting to realise that quality is actually more important. This is the case to the point where […]

Lead Generation Strategies: 8 Hacks to Get Those Leads Into Your Sales Funnel Fast

So before we get started, we should understand the basics and why lead generation strategies matter.  Leads are people who show interest in the product or service that you offer. They do so by providing you with their information so that you can contact them and provide more information. This can come in the form […]

Developing B2B Lead Generation Strategies

A quick google search for B2B lead generation strategies will get you tons of results. And boy, do I mean TONS. The only problem? Every blog, website, post, and podcast, has something different to say.  In fact, B2B lead generation strategies and kind of like weight loss tips. Everyone swears they’ve found the one and […]

Lead Generation 101 – What is Lead Generation?

If you don’t have customers to pay for it, it doesn’t matter how amazing your product or service is. This is why producing leads is the most critical aspect of any sales funnel. We’ll learn everything there is to know about lead generation in this tutorial, so let’s start at the beginning. Basically, let’s go […]

Facebook Ads vs. Google Ads: Which Is Better?

As specialists in digital marketing, hundreds of customers have asked us this question: “Which is better for my business, Google Ads vs. Facebook Ads?” Almost every time, we have the same answer!  Both are great and, depending on your company, your audience, and your goals. But yes, one can be better than the other.  The […]

Create a Lead Generation Landing Page That Converts – Part 2

In our last post, we discussed exactly what a lead generation landing page is, as well as a few tips for improving conversions.  If you’re finding that your conversion rates are low, despite receiving a lot of traffic, your landing page probably isn’t properly optimised. Creating an effective landing page isn’t as easy as just […]

Create a Lead Generation Landing Page That Converts – Part 1

No matter what industry you’re in, you need at least one lead generation landing page. These pages do all the hard work of grabbing your audience’s attention, and convincing them to sign up for your offer. All in all, that’s a lot to ask for from just one page.  Unfortunately, lead generation landing pages are […]

Lead Follow-up Best Practices for B2B Leads

Even if business is going great, you can always use more leads. Unfortunately, just getting the leads isn’t always enough. You also need to keep them engaged, and nurture them through the funnel. What is a lead who doesn’t end up making a purchase? Just another useless name in your database. We’ve spoken about lead […]

Understanding Facebook Ad Campaign Objectives

There is no doubt that Facebook ads are a great way to drive traffic and generate leads. After all, the platform has 2.5 billion monthly users, which makes it extremely attractive to advertisers – all 7 million of them. Unfortunately, advertising on Facebook isn’t as easy as just throwing $10 at a boosted post. To […]