A Practical, No-Nonsense Guide To Lead Generation Marketing

Every business needs customers – that’s how we keep the wheel turning. So, we need to find leads – i.e. potential customers. Finding potential clients, introducing them to your brand, and capturing their information is the backbone of lead generation marketing. A lot of hot button words get thrown around, and fancy metrics get quoted. […]

10 Easy Ways to Generate Sales Leads

For many companies, lead generation stretches across many different touch points. For an organization to succeed in the first place, it has to produce sales leads. This article covers 10 of the best ways that your organization can produce sales leads. We have lots of tips to help you build more sales leads, from inbound […]

Lead Generation on Facebook: How to Use Facebook Lead Ads

Lead generation is how you build up interest in your company’s products or services. Let’s not beat around the bush. Facebook’s capacity to generate leads is tremendous.  It makes perfect sense that many businesses practice lead generation on Facebook to boost their customer acquisition.  But when you’re just starting out, lead generation on Facebook can […]

Lead Generation Strategies: 8 Hacks to Get Those Leads Into Your Sales Funnel Fast

So before we get started, we should understand the basics and why lead generation strategies matter.  Leads are people who show interest in the product or service that you offer. They do so by providing you with their information so that you can contact them and provide more information. This can come in the form […]

Lead Generation 101 – What is Lead Generation?

If you don’t have customers to pay for it, it doesn’t matter how amazing your product or service is. This is why producing leads is the most critical aspect of any sales funnel. We’ll learn everything there is to know about lead generation in this tutorial, so let’s start at the beginning. Basically, let’s go […]

Understanding Facebook Ad Campaign Objectives

There is no doubt that Facebook ads are a great way to drive traffic and generate leads. After all, the platform has 2.5 billion monthly users, which makes it extremely attractive to advertisers – all 7 million of them. Unfortunately, advertising on Facebook isn’t as easy as just throwing $10 at a boosted post. To […]

10 Simple Ways to Generate Leads Online

To grow your business, you need to bring in leads. A few years ago, that meant cold-calling and polishing up your sales pitch. Nowadays though, the best way to grow your business is to generate leads online. Unfortunately, that’s not as easy as it sounds. To really succeed, you need to have lead generation strategies […]

Lead Nurturing Best Practices for B2B and B2C Leads

We’ve already spoken about lead nurturing at length, and how it is vital for maximising your conversion rates. This is especially true in the B2B market, where the sales cycle is longer and the stakes are higher. For many leads, especially in the higher-stake areas, a business can quickly become “out of sight, out of […]

Lead Nurturing Strategy for 2020

As more companies begin to adopt inbound marketing as a lead generation strategy, the importance of effective lead nurturing becomes clear. In many cases, only a small percentage of inbound leads will become customers straight away. If you ignore the leads who do not immediately make a purchase, you’re leaving more than 90% of your […]

Understanding Marketing Qualified Leads

We’ve spoken at length about lead generation, covering a few methods and some of the theory. Of course, general lead generation is just the first step. While it can be said that ‘a lead is a lead’, any salesperson will be able to tell you that there’s a distinct difference between a qualified lead and […]