Generating leads in the biggest challenge in B2B marketing these days. Afterall, without leads, you have no clients, no revenue and no business. Without leads, your business is sunk. The obvious question then is, âhow do you go about generating B2B leads?â If youâre ready to experience true existential horror, Google that question. Youâll be […]
What is Demand Generation Marketing? Demand generation marketing describes the full umbrella of marketing programs which serve to get customers excited about your brand. Demand generation helps you to reach new markets, build buzz and generate PR, and re-engage existing customers. Itâs more than just branding exercise though, or an early funnel marketing tact. Demand […]
Weâve already spoken about lead nurturing at length, and how it is vital for maximising your conversion rates. This is especially true in the B2B market, where the sales cycle is longer and the stakes are higher. For many leads, especially in the higher-stake areas, a business can quickly become âout of sight, out of […]
As more companies begin to adopt inbound marketing as a lead generation strategy, the importance of effective lead nurturing becomes clear. In many cases, only a small percentage of inbound leads will become customers straight away. If you ignore the leads who do not immediately make a purchase, youâre leaving more than 90% of your […]
Inbound marketing has proven to be an effective tool over the last decade, helping marketers to find sales leads and convert them into paying customers. Of course, not everyone has the marketing teams available to leverage traditional inbound marketing. In this situation, how can you find sales leads for your business without resorting to cold-calling […]
Weâve spoken at length about lead generation, covering a few methods and some of the theory. Of course, general lead generation is just the first step. While it can be said that âa lead is a leadâ, any salesperson will be able to tell you that thereâs a distinct difference between a qualified lead and […]
The market is tough for local businesses. Amazon dominates the eCommerce market, and megastores like Walmart and Target dominate brick-and-mortar. Without a way to generate local business leads, many are struggling. Given the fact that Amazon and Walmart are going anywhere any time soon, companies need to find a way to target their local market. […]
LinkedIn is often not the most obvious choice when deciding between social media marketing platforms, but for B2B opportunities, LinkedIn is a goldmine. According to the Sophisticated Marketerâs Guide to LinkedIn, 82% of marketers in the B2B sphere use LinkedIn for their content marketing. Because LinkedIn is often frequented by c-suite executives, top-level decision-makers and […]
Without a few creative lead generation ideas, generating enough hot leads to keep your business going can be tough. Cold outreach, PPC campaigns and social media ads can only take you so far. Many marketers identify lead generation as their number one challenge, and as more and more marketers pick up on inbound techniques, things […]
It should go without saying that lead generation is one of the most vital functions of any business. For businesses looking to increase sales, increasing their lead generation should be their core focus. Of course, marketing and lead generation are tricky subjects. According to the Chartered Institute of Marketing, marketing is defined as the process […]