The market is tough for local businesses. Amazon dominates the eCommerce market, and megastores like Walmart and Target dominate brick-and-mortar. Without a way to generate local business leads, many are struggling. Given the fact that Amazon and Walmart are going anywhere any time soon, companies need to find a way to target their local market. […]
LinkedIn is often not the most obvious choice when deciding between social media marketing platforms, but for B2B opportunities, LinkedIn is a goldmine. According to the Sophisticated Marketer’s Guide to LinkedIn, 82% of marketers in the B2B sphere use LinkedIn for their content marketing. Because LinkedIn is often frequented by c-suite executives, top-level decision-makers and […]
Without a few creative lead generation ideas, generating enough hot leads to keep your business going can be tough. Cold outreach, PPC campaigns and social media ads can only take you so far. Many marketers identify lead generation as their number one challenge, and as more and more marketers pick up on inbound techniques, things […]
It should go without saying that lead generation is one of the most vital functions of any business. For businesses looking to increase sales, increasing their lead generation should be their core focus. Of course, marketing and lead generation are tricky subjects. According to the Chartered Institute of Marketing, marketing is defined as the process […]
How many blogs and articles have you read about lead generation tools, tips and tricks? If you’re anything like us, the answer is probably “too many”. The simple fact of the matter is that lead generation is the lifeblood of any company, and without a good flow of qualified leads, no business will survive very […]
Much like trying to cancel a cable contract, B2B lead generation can be a frustrating endeavour. There is no one-size-fits-all strategy guaranteed to bring in leads. What works for a B2B SaaS company probably won’t work for a company who sells office supplies. 61% of marketers say that generating traffic and leads is their […]
Some businesses struggle when it comes to generating leads. Thankfully, there is an easy enough solution to help them along the way. With a growing focus on high-value content for lead generation, modern SEO requires modern solutions. When your users trust you, they are more likely to trust any potential marketing you may provide for them. This trust is earned through high-quality content creation.
While old-school advertising still has its place in the market, the most effective form of marketing is content marketing, especially in the form of blogs. Many B2C and B2B marketers are now generating leads through social media and blogging, offering their audience a more personal and informative experience. If you create the right content, social media marketing will become easier and more effective. This two-part blog will help you better understand how content marketing can be used to generate leads.
Remarketing, otherwise known as retargeting, is an emerging marketing method. Normally, marketing involves attracting new visitors to your website, and hoping they will become customers. Hope is not the best marketing strategy when it comes to customer conversions, however.
Site visitors are not always ready to buy on their first visit, and many are simply browsing. Often, a visitor will add to their cart, get distracted, and never complete their purchase. It is imperative, therefore, that a business stay present in a visitor’s mind after they have left the site – though this can be a difficult task, purely because of the amount of daily information visitors consume.
A ‘content marketing strategy’ is, according to the Content Marketing Institute, “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” The same organisation defines a ‘content strategy’ as the “creation, publication, and governance of useful, usable content.”
In the early days of the internet, a website was merely your online business card. It was only there to advertise to internet users that your business existed and, if they wanted to get in touch with you, they would either send you an email or pick up the phone. Nowadays, though your website is still your company’s online business card , it has also become your digital salesperson, thanks to technologies such as eCommerce, which allow customers to process transactions online.