Previously, our blog outlined how and why content marketing is so effective in generating leads. This blog will focus more on the nitty-gritty of making targeted content and how best to use it for marketing, especially when looking at B2B lead generation. The type of content you choose to publish can have a great effect on how quickly you generate leads, or if it will generate any at all. It is important to release content that is attractive and entertaining, as the larger your audience, the greater your chances of lead conversion. But not all content is created equal, especially considering the vast variety of online information available to the world at large. So how do we determine which type of content is best for our business, and how do we use it effectively?