Absolutely anybody can slap a random hashtag or seven onto the end of their social media posts. If you actually want your hashtags to do something other than take up space though, you’ll need to do a bit more work than that. There are some proven hashtag marketing strategies that can help you to raise […]
Conversion copywriters are wonderful human beings. They write landing page content that converts readers and produces sales. Would you like to have the same skills they do? Would you like to be able to write effective landing page copy? To draw readers in, create endless buzz and produce endless profit? To be honest, it’s only […]
It can be difficult to create effective Instagram captions. Should they be funny? Maybe serious? Inspiring? Should you make use of hashtags and emojis? Which ones? And what about a call-to-action? We’ve put together this guide with all our top tips to help you get started and create Instagram captions that are as cool as […]
You may have noticed that we talk about content marketing a lot. Really. A lot. There’s a very good reason for this. Content marketing just works – something we discuss in Creating an Effective Content Marketing Strategy for B2B Lead Generation: Content marketing is a vital part of any B2B marketing strategy. Not only is […]
Content marketing is an effective lead generation tool, but coming up with ideas for content marketing campaigns can sometimes be a pain in the rear. If you’re finding that your idea bucket is running dry, you’re not alone. According to Zazzle Media, 65% of companies find it challenging to produce engaging content, while 60% struggle […]
Content marketing is a vital part of any B2B marketing strategy. Not only is it effective for generating new leads – it is also useful for nurturing warm leads into sales-readiness. It also contributes to the entire sales and marketing pipeline. The stats back this up. The average B2B customer consumes between three and five […]
With this guide, we’ll show you how to build an effective, lead-generating B2B content marketing strategy. Just by the fact that you’re reading this blog post, and have hopefully read the previous one, you should hopefully know that we are major proponents of content marketing. Content marketing works. While it’s not just as simple as […]
In our previous blog post, we discussed how generating leads is the biggest challenge in B2B marketing these days, as well as some methods for generating leads with social media. Of course, social media is far from the only way to generate B2B sales leads. Just by the fact that you’re reading this blog post, […]
Previously, our blog outlined how and why content marketing is so effective in generating leads. This blog will focus more on the nitty-gritty of making targeted content and how best to use it for marketing, especially when looking at B2B lead generation. The type of content you choose to publish can have a great effect on how quickly you generate leads, or if it will generate any at all. It is important to release content that is attractive and entertaining, as the larger your audience, the greater your chances of lead conversion. But not all content is created equal, especially considering the vast variety of online information available to the world at large. So how do we determine which type of content is best for our business, and how do we use it effectively?
The effectiveness of content marketing is widely known. 93% of business-to-business (B2B) marketers agree that it’s responsible for generating more leads than traditional marketing tactics.
However, proper content marketing is about more than just writing a great article and putting it onto your website. Yes, the essential foundation for successful content marketing is indeed well-thought-out and executed copy. However, if this copy is not seen by those people who will buy it won’t make a difference. This is why it is crucial to use lead generation tactics in conjunction with content marketing.