SEO Guide to Optimizing Your Linkedin Profile for More Connections and Better Leads - Part 1

Nowadays, many marketers and business owners tend to treat LinkedIn like nothing more than online resume, instead of the powerful search engine it actually is.

LinkedIn optimization can help you to build connections with your industry’s best and brightest, and also help attract your ideal clients.

This guide will cover everything you will need to turn your LinkedIn profile into lead-generating, brand-building machine, from SEO and profile optimization to content and engagement.

4 Ways IoT Devices Transform Content Marketing

The day that companies have been hearing about for years has finally arrived - the time when connected devices have gone from visionary fantasy to market place.


Though far from ubiquitous, the Internet of Things (IoT) has clearly joined mainstream, and with consumers widely embracing everything from connected lighting products to intelligent cars, the market is forecast to reach $457 billion by 2020


“The shift to smart products and devices will transform marketing in many ways; one of the biggest impacts will be on content, everything from how pieces are distributed to what is consumed.”


There are four things that marketers should keep in mind about connected devices when developing their content strategy:


Guess What? You Need a Content Strategy

How’s your content marketing panning out for you?

Do you have a strategy in place, or are you just flinging your stuff into the ether and hoping it’ll make an impact?

Too many people think that a blog post here or there will cut it. Maybe they’ll lengthen their posts a little to stretch beyond the 500-word mark. Maybe they’ll start sharing to their Facebook page a little more often (let’s say twice a week instead of once in a Blue Moon)

Here’s what you should know:

Your content is probably fine. It’s your strategy that bites the big one.

You Need to Align Your Sales and Marketing Strategy

Sales and marketing alignment is vital for organizational success, and not just for boosting morale.

According to The Payoffs of Improved Sales & Marketing Alignment, US businesses lose $1 trillion a year.

This is due to wasted productivity because of misaligned sales and marketing strategies. Glad we're not those guys, right?

For your business, that could mean as much as 60 percent weaker financial performance.

It could also mean a 58 percent reduction in customer retention, among other negative factors.

It's not all uncomfortable news, though.

When teams work together via seamless sales and marketing plans, they are unstoppable.

Solving Common Problems with Inbound Marketing

f there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After all, this is the way to boost your revenue and expand your business. But how do you get there?

It requires a strategy that’s effective, measurable, and scalable. To date, there’s nothing that meets these criteria better than inbound marketing. What’s great about the inbound methodology is that it enables you to attract qualified prospects and convert them into leads using foundational content that is delivered through blogs, eBooks, email, automation, social media and other digital tools and content.

Simple Steps to Find Your Brand Voice

If someone saw your content on a different channel, or without your logo attached, would they know that it came from your brand? Without careful planning, you could end up with content produced in a jumbled assortment of tones and voices which may not use language consistently or provide a clear and consistent image of your brand.

More common in larger organizations and often exacerbated by external entities like agencies and freelancers, an inconsistent brand experience can nevertheless be a problem for businesses of all size.

Though some might think a brand that sounds human is more important than one with a consistent tone, a brand voice isn’t necessarily about sounding non-human: it just means creating a voice that is consistent, and positioning your organization as an authoritative and easily recognizable source of information for your area of expertise.

Content Strategy VS Brand Strategy- How The Glove Fits The Hand

So we’ve all heard of brand name strategies and we’ve all heard of content strategies. But despite what most may think they are not actually the same thing. It’s true that they fall under the same umbrella strategy yes, but in truth their differences are as great as the textures and uses of the shaft vs the canopy, they make up one very useful item but are used and understood differently while at the same time still connecting and supporting each other.

This is the very nature of business strategy when done right. Different components all working singularly in a greater master machine, all independent in their importance yet moving together like cogs in an engine.

So in our quest to oil up those gears, let’s start by examining how they fit together.

SEO Dos and Don'ts: Get Your Digital Marketing Content Up to Scratch

SEO isn’t going anywhere. It’s about time to start facing that as a cold, hard fact.

Your marketing content can be amazing in every possible way, but if your SEO practices aren’t up to scratch, you’ve got a pretty slim chance of making any sort of impact.

SEO is an essential part of any content marketing strategy.

If you want content that converts viewers into customers, we’ve prepared a few tips that might come in handy.