Simple Steps to Find Your Brand Voice

If someone saw your content on a different channel, or without your logo attached, would they know that it came from your brand? Without careful planning, you could end up with content produced in a jumbled assortment of tones and voices which may not use language consistently or provide a clear and consistent image of your brand.

More common in larger organizations and often exacerbated by external entities like agencies and freelancers, an inconsistent brand experience can nevertheless be a problem for businesses of all size.

Though some might think a brand that sounds human is more important than one with a consistent tone, a brand voice isn’t necessarily about sounding non-human: it just means creating a voice that is consistent, and positioning your organization as an authoritative and easily recognizable source of information for your area of expertise.

Content Strategy VS Brand Strategy- How The Glove Fits The Hand

So we’ve all heard of brand name strategies and we’ve all heard of content strategies. But despite what most may think they are not actually the same thing. It’s true that they fall under the same umbrella strategy yes, but in truth their differences are as great as the textures and uses of the shaft vs the canopy, they make up one very useful item but are used and understood differently while at the same time still connecting and supporting each other.

This is the very nature of business strategy when done right. Different components all working singularly in a greater master machine, all independent in their importance yet moving together like cogs in an engine.

So in our quest to oil up those gears, let’s start by examining how they fit together.

SEO Dos and Don'ts: Get Your Digital Marketing Content Up to Scratch

SEO isn’t going anywhere. It’s about time to start facing that as a cold, hard fact.

Your marketing content can be amazing in every possible way, but if your SEO practices aren’t up to scratch, you’ve got a pretty slim chance of making any sort of impact.

SEO is an essential part of any content marketing strategy.

If you want content that converts viewers into customers, we’ve prepared a few tips that might come in handy.

Omnipresent Marketing: The Ultimate Goal for Your Business

Is it possible to be everywhere at the same time?

For a regular person, no.

For a business’brand, yes.

Omnipresent marketing is a goal that all businesses should strive for.

You might think that creating killer content is all you need to do. The fact of the matter is that this is only half the battle.

A content distribution strategy is equally important. It’s what helps you ensure that all the right people see your brand in all the right places.

Facebook's Algorithm Hates You... But You Can Fight Back to Increase Engagement

Facebook is far from dead.

It grew another 18% in the last year alone, pushing it further ahead of any other potential competitor.

And people are still devoting at least an hour each day to checking out what their family and friends are up to.

The problem, though, is that the volume of content being published to Facebook continues to explode.

That means that the network has gotten even more aggressive in policing the information, filtering out the irrelevant stuff so that users aren’t completely bombarded the moment they sign in.

But that also means your ability to reach your own fans is fading. Facebook itself has even admitted you might not be able to reach any of them one day!

Fortunately, there are still a few steps you can take to reclaim the fans that you worked so hard to attract.

Social Selling: Smart Ways to Use LinkedIn for Sales Prospecting

LinkedIn is one of the most powerful social spots for sales prospecting but not many people know how to go about it. There’s a stigma about LinkedIn that makes it seem less “friendly” than other platforms.

We show you that it “works if you work it”.

Sales Professionals: You Need to Understand Digital Marketing

Salespeople were the ONLY experts worth asking questions before deciding on a purchase. They were the gateway to purchasing wisdom before and after any sale went through.

It was a completely different world.

Things are different now.

People do their own research before making a purchase.

These days, everyone's an expert.

Selling is an entirely different game.

How to Build a Successful Relationship Between Your Digital Marketing Agency and New Clients

Digital marketing is a fast-paced and ever-growing industry.

It's a highly competitive, ever-growing sphere to work in - but of course, you probably know that.

Because of the industry's highly disruptive nature, client-agency relationships are fairly complex.

There are, however, smart ways to build a successful relationship between your digital marketing agency and any new clients you onboard.

It's all about setting realistic expectations, communicating, and staying as transparent as possible.

Bigger, Better, Badass... GoPinLeads Updates March 2019

We’ve been busy at GoPinLeads HQ.

Our teams have been working non-stop to make the tool bigger and better for our valued users.

Over the last few months, we’ve been gathering feedback, criticisms, and commentary from our customers. It’s been amazing to really dig deep and take a closer look at what we have been offering and what we know we can offer in the future.

The positive feedback has been overwhelming - and we’d like to thank you for that.

The criticism we’ve received has been hyper-informative - and we’ve taken all of it on board.

Today, we’re releasing two major updates that should put some smiles on your faces.

Without further ado, let’s get right down to it.