At least 90% of B2B buyers have stated that online content has an effect on their purchasing behaviour. The fact of the matter is this: if you're not on the content marketing bandwagon, you're rapidly falling behind.
You’ve heard of startups failing because they grew too fast, ran out of money, or failed to capture public interest. There are hundreds of articles out there that discuss these three common issues. The fact is that each of them can be traced back to poor sales strategies.
Startups often reach out for help with repairing their sales strategy. The best way to go about fixing the problem is to look closely at the way you’re talking to your clients. If you don’t talk to them in a way that grabs their attention, you’ll never get them to buy anything.
SEO isn’t going anywhere. It’s about time to start facing that as a cold, hard fact.
Your marketing content can be amazing in every possible way, but if your SEO practices aren’t up to scratch, you’ve got a pretty slim chance of making any sort of impact.
SEO is an essential part of any content marketing strategy.
If you want content that converts viewers into customers, we’ve prepared a few tips that might come in handy.
What’s the most common reason behind the average business’ failure?
The answer is fairly simple: They just don’t have the leads they need to survive in an increasingly competitive market.
You could have the most amazing product in the world - a proper problem-solving powerhouse - and your business still wouldn’t survive without high quality leads.
Unsurprisingly, more leads generate more revenue; it’s a simple equation that you can’t ignore. The higher your revenue, the more confident you’ll be in your ability to give your competitors a run for their money. Of course, the quality of your leads is equally as important. You need to find the right leads to convert your ideas into profits.
We’ve rounded up some of the most effective lead generation methods to help you yield the best results:
Is it possible to be everywhere at the same time?
For a regular person, no.
For a business’brand, yes.
Omnipresent marketing is a goal that all businesses should strive for.
You might think that creating killer content is all you need to do. The fact of the matter is that this is only half the battle.
A content distribution strategy is equally important. It’s what helps you ensure that all the right people see your brand in all the right places.
LinkedIn is one of the most powerful social spots for sales prospecting but not many people know how to go about it. There’s a stigma about LinkedIn that makes it seem less “friendly” than other platforms.
We show you that it “works if you work it”.
Dealing with cost objections happens from time to time - people are careful when it comes to handing over their hard-earned cash. Here are our tips for this typical marketing issue.
We’ve been busy at GoPinLeads HQ.
Our teams have been working non-stop to make the tool bigger and better for our valued users.
Over the last few months, we’ve been gathering feedback, criticisms, and commentary from our customers. It’s been amazing to really dig deep and take a closer look at what we have been offering and what we know we can offer in the future.
The positive feedback has been overwhelming - and we’d like to thank you for that.
The criticism we’ve received has been hyper-informative - and we’ve taken all of it on board.
Today, we’re releasing two major updates that should put some smiles on your faces.
Without further ado, let’s get right down to it.
When it comes to business goals, we all want to get off the ground with a bang.
It's about making your mark, building momentum, and gradually rising until you soar!
This is especially true in the real estate industry.
In fact, building strong relationships with local vendors is one of the most powerful ways to grow and maintain a thriving real estate agency.
When done successfully, you gain the ability to become a known and trusted local source of information. People turn to you first when they're in a bind. Word of mouth, in this case, is golden.
Every type of business has its own life blood; the one thing that is essential for health and growth. Be it resources, advertising, profit turnover or innovation, there is nothing more important than a strong client base.
A healthy local client base is the first and last link in the age-old chain of "supply and demand", even when it comes to the store down the road.
But how does this benefit the real estate industry?
With each passing year, digital marketing is becoming more and more prevalent in industries across the globe. The real estate industry is no exception.
Realtors are slowly but surely moving away from more traditional tactics. The flexibility and effectiveness of digital marketing as a whole makes it attractive to real estate agents hoping to establish a strong brand.