Social Selling: Smart Ways to Use LinkedIn for Sales Prospecting

LinkedIn is one of the most powerful social spots for sales prospecting but not many people know how to go about it. There’s a stigma about LinkedIn that makes it seem less “friendly” than other platforms.

We show you that it “works if you work it”.

Bigger, Better, Badass... GoPinLeads Updates March 2019

We’ve been busy at GoPinLeads HQ.

Our teams have been working non-stop to make the tool bigger and better for our valued users.

Over the last few months, we’ve been gathering feedback, criticisms, and commentary from our customers. It’s been amazing to really dig deep and take a closer look at what we have been offering and what we know we can offer in the future.

The positive feedback has been overwhelming - and we’d like to thank you for that.

The criticism we’ve received has been hyper-informative - and we’ve taken all of it on board.

Today, we’re releasing two major updates that should put some smiles on your faces.

Without further ado, let’s get right down to it.

Your Real Estate Business Rests on Your Ability to Establish Strong Local Vendor Relationships

When it comes to business goals, we all want to get off the ground with a bang.

It's about making your mark, building momentum, and gradually rising until you soar!

This is especially true in the real estate industry.

In fact, building strong relationships with local vendors is one of the most powerful ways to grow and maintain a thriving real estate agency.

When done successfully, you gain the ability to become a known and trusted local source of information. People turn to you first when they're in a bind. Word of mouth, in this case, is golden.

Every type of business has its own life blood; the one thing that is essential for health and growth. Be it resources, advertising, profit turnover or innovation, there is nothing more important than a strong client base.

A healthy local client base is the first and last link in the age-old chain of "supply and demand", even when it comes to the store down the road.

But how does this benefit the real estate industry?

Digital Marketing Trends to Expect For Realtors in 2019

With each passing year, digital marketing is becoming more and more prevalent in industries across the globe. The real estate industry is no exception.

Realtors are slowly but surely moving away from more traditional tactics. The flexibility and effectiveness of digital marketing as a whole makes it attractive to real estate agents hoping to establish a strong brand.

Become a Winner in the Relationship Marketing Game

To succeed in real estate marketing, you need to focus on long term goals.

That’s a fact.

Take your usual short term approaches (like a week long marketing campaign) and place them in a cobwebbed corner filled with other outdated ideas. The time for “quick solutions” has passed.

Going forward, it’s necessary to shift your mindset to a forward-thinking approach.

You’re in it for the long haul. Your marketing approach should reflect the same.

Relationship marketing is the way to go.

Hashtag Insta-Savvy: How to Optimise your Real Estate Instagram Account for Lead Generation

We’ve previously covered why Instagram is such a great place for realtors to hang out and find new prospects. Let’s face it: it’s the bees knees of social media for the real estate industry right now.

You’ve just got to make sure you use it properly.

Like so many other things in the marketing game (and in life), IT WORKS IF YOU WORK IT.

Optimising your real estate Instagram account is nowhere near challenging but it does take a little time to get it done properly.

It’s a worthwhile time investment though, so let’s get right down to it.

Real Estate Lead Generation: Trick Out Your Instagram

Here’s a fun fact:


Instagram has over 500 million users and 4.2 billion “likes” per month, which makes it one of the best digital hot spots to get your listings and real estate business noticed.

You’re probably telling yourself that because you already use Twitter or Facebook, you can let Instagram off the hook. The truth is,  the engagement on Instagram is ten times higher than Facebook and the demographic is surprisingly more affluent.

It makes sense that many successful real estate agents are using Instagram to promote their business.

Top Lead Generation Tips for Real Estate Professionals

Given the fact that there are probably hundreds, if not thousands of real estate agents in any given area, standing out from the crowd and generating quality, qualified leads can a challenge.

With all the competition, and marketing techniques ever evolving, how can you make an impression on the market and find quality leads that will actually convert, rather than just a list full of tire-kickers?

We’ve put together some of the best lead generation tips for you to try.

What’s Hot in Digital Marketing in 2019

We’re well into the beginning of 2019. In terms of digital marketing, we’re heading further and further into a world where information is hurtling through the web at a crazy pace.

The concept of six degrees of separation has morphed into 6 seconds of separation. It’s no longer just about who you know but knowing where to look.

The world has never been more accessible.

Anyone almost anywhere is now tapped into the information highway, but as things usually go in the fast lane there, constant change is ever-present. Just when you’ve gotten use to one thing - BAM - it changes!

This begs the question, what will be changing in the months to come?

It’s time to shed some light.