Outbound Marketing

Your Real Estate Business Rests on Your Ability to Establish Strong Local Vendor Relationships

When it comes to business goals, we all want to get off the ground with a bang.

It's about making your mark, building momentum, and gradually rising until you soar!

This is especially true in the real estate industry.

In fact, building strong relationships with local vendors is one of the most powerful ways to grow and maintain a thriving real estate agency.

When done successfully, you gain the ability to become a known and trusted local source of information. People turn to you first when they're in a bind. Word of mouth, in this case, is golden.

Every type of business has its own life blood; the one thing that is essential for health and growth. Be it resources, advertising, profit turnover or innovation, there is nothing more important than a strong client base.

A healthy local client base is the first and last link in the age-old chain of "supply and demand", even when it comes to the store down the road.

But how does this benefit the real estate industry?

Digital Marketing Trends to Expect For Realtors in 2019

With each passing year, digital marketing is becoming more and more prevalent in industries across the globe. The real estate industry is no exception.

Realtors are slowly but surely moving away from more traditional tactics. The flexibility and effectiveness of digital marketing as a whole makes it attractive to real estate agents hoping to establish a strong brand.

Become a Winner in the Relationship Marketing Game

To succeed in real estate marketing, you need to focus on long term goals.

That’s a fact.

Take your usual short term approaches (like a week long marketing campaign) and place them in a cobwebbed corner filled with other outdated ideas. The time for “quick solutions” has passed.

Going forward, it’s necessary to shift your mindset to a forward-thinking approach.

You’re in it for the long haul. Your marketing approach should reflect the same.

Relationship marketing is the way to go.

What’s Hot in Digital Marketing in 2019

We’re well into the beginning of 2019. In terms of digital marketing, we’re heading further and further into a world where information is hurtling through the web at a crazy pace.

The concept of six degrees of separation has morphed into 6 seconds of separation. It’s no longer just about who you know but knowing where to look.

The world has never been more accessible.

Anyone almost anywhere is now tapped into the information highway, but as things usually go in the fast lane there, constant change is ever-present. Just when you’ve gotten use to one thing - BAM - it changes!

This begs the question, what will be changing in the months to come?

It’s time to shed some light.

Using GoPinLeads and Phantombuster to Send Personalised Messages Automatically

Effective and efficient.

That should be the foundation of your LinkedIn outreach efforts.

To use this social networking tool effectively, you need to prepare all the fundamental elements before you do any work that builds on that.

You need to establish a solid LinkedIn presence in order to succeed. The key lies in standing out. You’re competing with thousands of other business people just like you. Blending in is NOT an option.

Guess What? You Need a Content Strategy

How’s your content marketing panning out for you?

Do you have a strategy in place, or are you just flinging your stuff into the ether and hoping it’ll make an impact?

Too many people think that a blog post here or there will cut it. Maybe they’ll lengthen their posts a little to stretch beyond the 500-word mark. Maybe they’ll start sharing to their Facebook page a little more often (let’s say twice a week instead of once in a Blue Moon)

Here’s what you should know:

Your content is probably fine. It’s your strategy that bites the big one.

content strategy gopinleads

Here’s are some fun facts for you:

  • 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

  • 72% of content marketers who increased their level of success over the past year credit their strategy as a major contributor.

How much more convincing do you really need?

A solid content marketing strategy can offer you insights into making smarter, more successful tactical decisions. There’s nothing that brightens up a content marketers day quite like the ability to plan, manage, and execute the right steps every day.

How Do You Set Up Your Content Marketing Strategy?

It’s up to you to define what your core business and customer needs are. Your content strategy should address these needs.

Answering a few key questions will help to set you on the right path:

  • What is your purpose? 
    You need to figure out why your content exists and what you hope your audience will do once they’ve taken a peek at it. Their actions should always provide some value for your business, so make sure you align your expectations accordingly.

  • Can you define our audience persona and buyer journey? 
    Which one audience will benefit the most from your content? You need to figure out what their current user state is and how their personal needs and goals could evolve in the near future.

  • What is your unique editorial mission? 
    Take a step back and look at your brand’s unique perspectives. You need to discover what differentiates your approach from that of your competitors. Find your voice.

How to Define Your Purpose

Simply put, you need to know what you’re going to achieve with your content. Different types of content are suited to different things. You need to figure out where you’re going in order to discover the best way to get there.

Here are some key things your business could be struggling with:

  • Brand awareness: 
    Are you trying to drum up awareness of your service/product to penetrate a new market? Or are you aiming to launch a new product or compete with a market leading competitor?

  • Audience engagement: 
    Are you trying to set yourself up as a thought leader or reliable source of information? Do you need to find influencers (or micro-influencers) to spread the word about your brand?

  • Website traffic: 
    Are you dealing with a high bounce rate? Do visitors to your website just not stick around? Do you need content that will push them to the CTA you’re hoping for?

  • Lead generation/nurturing: 
    Do you need help qualifying your leads? Are you struggling to get your current leads to move down your sales funnel?

  • Increasing your marketing ROI: 
    Are your marketing costs too high with no decent results for your efforts? Are you trying to find ways to open up new revenue streams or increase your current sales targets?

  • Customer retention and loyalty: 
    Is your churn rate way too high? Do you need to find better ways to get your customers to stick around? Are you struggling to find a way to upsell your services to existing low spenders?

How to Set Realistic Goals

Once you’ve ironed out the purpose of your content, you can start looking at setting yourself some realistic goals:

  • Sales goals 
    Develop mixed media content that will support specific marketing campaigns or sales-driven goals

  • Cost-savings goals 
    Create content that will increase the cost efficiency of your marketing activities across the board.

  • Business growth goals 
    Develop content that helps in generating new revenue streams or creating new product lines.

How to Identify and Understand Your Target Audience

While every business hopes its content has universal appeal, content marketing typically works best when it is targeted to serve one audience above all others. When you publish broad-reaching content that aims to be all things to all people, it never gets specific enough to provide much value to anybody.

Tackle Instagram Without Visual Content - Yes, It's Possible

By now you already know that Instagram is rapidly becoming the most popular content marketing tool for many B2B firms.

You probably also know that compelling content is what drives this particular bus.

So, what do you do if your business lacks compelling visual content in general?

It’s really all about following a few key tips and using what you have.

Using Email Marketing to Grow Your Digital Agency

As a web designer, web developer, or digital marketing pro, you probably offer your clients email marketing setup as a service.

Why avoid it when dealing with your own sales process?

Email marketing is a fantastic tool for any digital agency - it’s time to start practicing what you preach.