website optimization

Conversion Optimization Techniques That Also Drive Traffic

In the early days of the internet, a website was merely your online business card. It was only there to advertise to internet users that your business existed and, if they wanted to get in touch with you, they would either send you an email or pick up the phone. Nowadays, though your website is still your company’s online business card , it has also become your digital salesperson, thanks to technologies such as eCommerce, which  allow customers to process transactions online.