sales tips

Effective Ways To Nurture Your Leads In 2019

It’s a fact that the sales industry has always been a competitive arena with everyone vying for the same thing: attention.


Now as one thing leads to another, it's important to know where to start - eads! They are your starting point, your driving point, the point itself - they are your clients and without them you needn’t bother. 


In marketing terms a “lead” is a potential client or buyer and a qualified lead is one that is willing and able to buy. All over the world salesmen and women spend their time sourcing these leads, qualifying them and nurturing them all the way to the bank. Which is not as easy as it sounds because recent stats have shown that up to 65% of marketing companies admit that generating traffic and qualifying leads is their hardest challenge. 


How to use LinkedIn Effectively for Sales Prospecting

Recent statistics show that LinkedIn has over 260 million monthly users. 44% of users on this social media platform take home more than US$75 000 a year. Given this increased financial muscle, it makes sense for companies to use LinkedIn as a lead-generation tool to stimulate their organisation’s sales.

LinkedIn is an especially valuable tool for you to use to generate leads (or prospect for sales) if you’re in the business-to-business (B2B) space because a total of 61 million people on this platform are senior-level influencers.  40 million people can make buying-related decisions for their company.

Here are five effective ways of using LinkedIn as part of the lead generation strategy for your business.