sales

SEO Dos and Don'ts: Get Your Digital Marketing Content Up to Scratch

SEO isn’t going anywhere. It’s about time to start facing that as a cold, hard fact.

Your marketing content can be amazing in every possible way, but if your SEO practices aren’t up to scratch, you’ve got a pretty slim chance of making any sort of impact.

SEO is an essential part of any content marketing strategy.

If you want content that converts viewers into customers, we’ve prepared a few tips that might come in handy.

Bad Grammar Can Affect Your Business

You’re a marketer, a salesperson, not a writer.

Writing just isn’t your cuppa, you do it because you have to.

You need to get your point across, you want people to realise that you’re the real deal. They KNOW you’re not a professional language buff, so the occasional mistake won’t matter.

Right? Wrong.

At all times, in business, you need to maintain a certain level of professionalism.

Your emails, social media posts, and blogs need to be both informative and accurate.

All of your outgoing messages should show that you deserve to be taken seriously.; and you can’t do that when your content is poorly written.

Omnipresent Marketing: The Ultimate Goal for Your Business

Is it possible to be everywhere at the same time?

For a regular person, no.

For a business’brand, yes.

Omnipresent marketing is a goal that all businesses should strive for.

You might think that creating killer content is all you need to do. The fact of the matter is that this is only half the battle.

A content distribution strategy is equally important. It’s what helps you ensure that all the right people see your brand in all the right places.

Social Selling: Smart Ways to Use LinkedIn for Sales Prospecting

LinkedIn is one of the most powerful social spots for sales prospecting but not many people know how to go about it. There’s a stigma about LinkedIn that makes it seem less “friendly” than other platforms.

We show you that it “works if you work it”.

Sales Professionals: You Need to Understand Digital Marketing

Salespeople were the ONLY experts worth asking questions before deciding on a purchase. They were the gateway to purchasing wisdom before and after any sale went through.

It was a completely different world.

Things are different now.

People do their own research before making a purchase.

These days, everyone's an expert.

Selling is an entirely different game.

How to Build a Successful Relationship Between Your Digital Marketing Agency and New Clients

Digital marketing is a fast-paced and ever-growing industry.

It's a highly competitive, ever-growing sphere to work in - but of course, you probably know that.

Because of the industry's highly disruptive nature, client-agency relationships are fairly complex.

There are, however, smart ways to build a successful relationship between your digital marketing agency and any new clients you onboard.

It's all about setting realistic expectations, communicating, and staying as transparent as possible.

Smart Ways to Slip Past Those Pesky Gatekeepers

We've all been there at some point or another. You're making your way through yet another day of awesome sales-y stuff - taking names, kicking ass - and you find yourself face-to-face with the dreaded Gatekeeper

There's nothing much worse than these guys. They're like the final boss on every level of an RPG game. They get between you and the decision-maker with their feet planted firmly on the ground, and it feels like your banging your head against a brick wall every time you try to get past. 

Are there any fancy one-liners or clever strategies you can use to slip past them? 

In short, no. You're not going to slip past them by being a sly old fox. 

The good news? You can make a few simple changes to your perspective (and your approach). 

"You shall not pass," will be a thing of the past. 

Let's get one thing straight: this isn't rocket science.

You have two choices. You can either engage with the Gatekeeper or you can opt for complete avoidance. Neither option is the "wrong approach". Both of these strategies can work for you, you just need to stick it out.  

How to Avoid Gatekeepers

If avoidance is your chosen path, there are three main ways to go about it. Sometimes, you just don't have the time or patience to engage with someone who's trying to dissuade you from your end goal. That's totally reasonable. It's up to you to decide how your time is best spent.

Use Those Referrals

The best thing about being introduced to decision-makers via an existing business acquaintance is that it'll be a direct introduction. It's even better if you're introduced by a current client of yours - it's word of mouth at its best!

Direct introductions like these help you skip the Gatekeepr completely. Just make sure that whoever does the referring sends an email copying everyone in as a personal introduction. This is infinitely more effective than handing you the email address and getting you to send a cold email. Frankly, cold outreach is what fuels the Gatekeeper's fire ;) 

Social Media is Your Friend

Social media is about way more than posting a few pictures of your lunch. Welcome to the Digital Age, folks. Everyone is networking actively on social media. If you're not one of them, you're the weirdo. 

Use LinkedIn to find prospective decision makers and reach out to them. It helps if you have a few connections in common. It's also helpful if you're based in the same area or if you've spotted some of their posts doing the rounds. Look for anything that will help you with your outreach and go for it! 

Just remember that sending a random message isn't going to help you forge that connection. Don't even bother trying to sell to them right out of the gate. Rather ask them a pertinent question or give feedback on an article they might have posted recently. If it looks like you're pushing an agenda, you've lost before even getting started. 

Contact Them Outside of Office Hours

This may sound unnecessarily sneaky but you'd be surprised at what you can achieve when the Gatekeeper isn't looking. If you're feeling particularly brazen, try calling the decision maker either before or after official working hours. Execs often can't resist working late, so you might catch them answering their phones when they have their office to themselves. 

Getting the Gatekeeper on Your Side

If you've made up your mind about engaging with the Gatekeeper, more power to you. Avoidance isn't everyone's cup of tea, so you should do what you feel comfortable with and own it!

Shift your perspective a little and you'll realise that your goals aren't so different from the Gatekeeper's own. They need to keep the wrong sorts of people away from the boss. So do you. They want to introduce the boss to the right kinds of people. So do you.

You'll only want to speak to the decision-maker if there is an actual need for your solution. You don't want to waste your time coaching someone towards a sale if there's no way in hell they'd be interested.

The best way to qualify this particular type of prospect is to engage the Gatekeeper. Open up a discussion about whether or not it'll be a good fit for you to meet the boss. All in all, people love to be involved in important decisions and a Gatekeeper is no different.  

What are your tips for getting past the decision-maker's Gatekeeper? We'd love to hear more about your approach.