personalization

What Is Advanced Marketing Personalization and How Do You Use It

There is nothing that is more effective than in-person marketing. In a recent survey, 93% of respondents returned more favourable feedback for live events as opposed to television commercials. Digital marketing could be said to have the same hands-off approach to marketing that advertisements on television have, as both mediums do not involve the customer directly interacting with a salesperson.

However, the rapid advancement of technology has meant that tech whizz-kids have been able to develop systems for websites and social media that personalise a user’s experience with the company, without the need for a staff member to be on the other side of the computer. This type of technology is called ‘advanced marketing personalisation’ and, in this article, we will look at how you can make use of this in your business.