marketing tips

How to Score (and Keep) New Clients

Here’s the biggest secret to winning new business:
There is no ONE secret to scoring new clients.

Face it:
Onboarding new clients that stick around takes time. It takes weeks (maybe months) of hard work, effort, and dedication. There are no shortcuts. Or rather, shortcuts won’t help you bag the customers you really want.

The three cornerstones of scoring new clients are simple:

  • Focus

  • Planning

  • Patience

It’s all about developing habits that will help you build a solid reputation.

Guess What? You Need a Content Strategy

How’s your content marketing panning out for you?

Do you have a strategy in place, or are you just flinging your stuff into the ether and hoping it’ll make an impact?

Too many people think that a blog post here or there will cut it. Maybe they’ll lengthen their posts a little to stretch beyond the 500-word mark. Maybe they’ll start sharing to their Facebook page a little more often (let’s say twice a week instead of once in a Blue Moon)

Here’s what you should know:

Your content is probably fine. It’s your strategy that bites the big one.

Content Strategy VS Brand Strategy- How The Glove Fits The Hand

So we’ve all heard of brand name strategies and we’ve all heard of content strategies. But despite what most may think they are not actually the same thing. It’s true that they fall under the same umbrella strategy yes, but in truth their differences are as great as the textures and uses of the shaft vs the canopy, they make up one very useful item but are used and understood differently while at the same time still connecting and supporting each other.

This is the very nature of business strategy when done right. Different components all working singularly in a greater master machine, all independent in their importance yet moving together like cogs in an engine.

So in our quest to oil up those gears, let’s start by examining how they fit together.

SEO Dos and Don'ts: Get Your Digital Marketing Content Up to Scratch

SEO isn’t going anywhere. It’s about time to start facing that as a cold, hard fact.

Your marketing content can be amazing in every possible way, but if your SEO practices aren’t up to scratch, you’ve got a pretty slim chance of making any sort of impact.

SEO is an essential part of any content marketing strategy.

If you want content that converts viewers into customers, we’ve prepared a few tips that might come in handy.

Omnipresent Marketing: The Ultimate Goal for Your Business

Is it possible to be everywhere at the same time?

For a regular person, no.

For a business’brand, yes.

Omnipresent marketing is a goal that all businesses should strive for.

You might think that creating killer content is all you need to do. The fact of the matter is that this is only half the battle.

A content distribution strategy is equally important. It’s what helps you ensure that all the right people see your brand in all the right places.

Awesome Content That'll Generate a Bucket Load of Leads... Part 2

In the previous post, we touched on the the three big kahunas in the content kingdom:

  1. Blogs

  2. Podcasts

  3. Educational/Instructional Videos

If you can harness the power of all three of these, good for you.

If you can only manage 1 or two, and do them frequently, you’ll be a-okay.

That’s not all there is to it. There are some other fantastic content ideas you can focus on that’ll generate mega traffic. All you really need to do is make the right decisions.

awesome content ideas part 2

Wrap Your Head Around Creating Some Books and eBooks

Now, we’re not suggesting that you release a new book every month.

In fact, we’re not even suggesting that you release a new book every quarter.

You might get away with one every couple of years.

Just consider getting one out there. Maybe two. For now.

Books and eBooks keep your current audience topped off with fresh content. They also leverage your lead generation power on startup-focused sites, like ProductHunt. Seriously, enough upvotes will keep you going for a long time.

Launch your books on external communities where your audiences spend their time online.

Use them for lead generation throughout your blog. Wherever you can, include regular calls-to-action, asking readers to go and download your book, especially in high-trafficked blog posts.

Finding the Time to Write a Book

When you reached this section in our blog post, your first instinct was probably to wave it away. After all, you don’t have the time for all that writing, anyway.

First, consider which blog posts have had the biggest impact on your audience. Or, consider which topic has the greatest demand.

Next, go through your existing blog posts on the topic and organize them into a simple Google Doc. Check to see if you have any information gaps. At the same time, check for redundancy issues and remove any duplicate content within this draft of your new book.

Once you’re sure that you’ve covered all the points you need to, do a thorough edit of your extremely long doc. Primp and fluff where necessary, make sure there are no grammar issues or typos, and slap in a table of content.

If your text passes the QC, design a simple (yet eye-catching cover) on a tool like Canva.

Boom, you’re done.

Templates are the Bomb Diggety

Seriously.

Don’t underestimate the power of a cut-and-paste template.

People generally don’t have the time to waffle on for hours, creating their own emails, worksheets, datasheets, questionnaires, social media posts, and so on.

Especially when it comes to learning a new business writing skill, people want as much guidance as possible. They want to know that they have a good starting point without having to worry about setting everything up themselves.

Our cold email templates, for example, have helped hundreds of customers set up successful email campaigns. Our customers love ‘em and we love handing them out.

It’s all about having the smarts to develop a useful document that is straightforward, easy to use, and involves nothing more than a quick copy-paste with adjusting of minimal content.

Start Curating a Few Online Courses

Online learning is booming right now.

People hanker after knowledge like never before. Everyone wants to develop new skillsets. Very few people want (or can afford) to pay for the extra tuition fees.

There’s a distinct need for quality instruction on a wide range of business and tech-related subjects.

Just take a quick look through any online learning portal and you’ll see topics that range from something like email writing all the way through to in-depth online marketing courses. You’ll even come across stuff like speech writing and delivery, impromptu speaking, how to run a successful webinar, and so much more.

You’re guaranteed to have at least one “marketable” skill that you could develop a course on. Take some time to mull it over and then get started.

You don’t even have to go through the schlep of designing the coursework. A ton of online teaching platforms are ready and waiting for you. With an easy setup and hosting process, and step-by-step course instruction forms, you’ll be ready to start spreading valuable knowledge in no time at all.

Most of these teaching platforms are completely template-based, making the setup process that much easier.

Coming to Terms with Topic Selection

You probably have a rough idea of what your audience might be looking for.

If this isn’t the case, you simply need to get to know your audience.

If you work in the digital marketing agency sphere, you probably want to look at subjects that your customers find particularly challenging. They could be tasks that are extremely easy for you, but that anyone without your expertise would struggle with. Consider things like:

  • How to create Facebook ad campaigns that really work.

  • How to promote blog content effectively.

  • How to become a contributor on reputable sites, like Forbes.

  • How to build relationships pitch content ideas to editors.

As long as you come up with ideas that will actively solve a problem your audience needs to solve, you’ll have enough ammunition for an extremely popular online course.

Make sure you give them enough of a foundation to get started with the work themselves but make it clear that you’ll be right there if they decide that the burden is too much to bear.

Your courses need to show that you’re the ultimate benevolent teacher. You should always be happy to share your valuable knowledge with no strings attached.

Often, you’ll find that people will give things a bash but end up discovering that they simply don’t have the time to add anything else to an already lengthy to-do list.

We’ve got one more blog post in this series coming up, so stick around for another set of fantastic content ideas for your lead generation tactics.