lead gen

Hashtag Insta-Savvy: How to Optimise your Real Estate Instagram Account for Lead Generation

We’ve previously covered why Instagram is such a great place for realtors to hang out and find new prospects. Let’s face it: it’s the bees knees of social media for the real estate industry right now.

You’ve just got to make sure you use it properly.

Like so many other things in the marketing game (and in life), IT WORKS IF YOU WORK IT.

Optimising your real estate Instagram account is nowhere near challenging but it does take a little time to get it done properly.

It’s a worthwhile time investment though, so let’s get right down to it.

Real Estate Lead Generation: Trick Out Your Instagram

Here’s a fun fact:


Instagram has over 500 million users and 4.2 billion “likes” per month, which makes it one of the best digital hot spots to get your listings and real estate business noticed.

You’re probably telling yourself that because you already use Twitter or Facebook, you can let Instagram off the hook. The truth is,  the engagement on Instagram is ten times higher than Facebook and the demographic is surprisingly more affluent.

It makes sense that many successful real estate agents are using Instagram to promote their business.