gopinleads

Effective Ways To Nurture Your Leads In 2019

It’s a fact that the sales industry has always been a competitive arena with everyone vying for the same thing: attention.


Now as one thing leads to another, it's important to know where to start - eads! They are your starting point, your driving point, the point itself - they are your clients and without them you needn’t bother. 


In marketing terms a “lead” is a potential client or buyer and a qualified lead is one that is willing and able to buy. All over the world salesmen and women spend their time sourcing these leads, qualifying them and nurturing them all the way to the bank. Which is not as easy as it sounds because recent stats have shown that up to 65% of marketing companies admit that generating traffic and qualifying leads is their hardest challenge. 


Simple Steps to Find Your Brand Voice

If someone saw your content on a different channel, or without your logo attached, would they know that it came from your brand? Without careful planning, you could end up with content produced in a jumbled assortment of tones and voices which may not use language consistently or provide a clear and consistent image of your brand.

More common in larger organizations and often exacerbated by external entities like agencies and freelancers, an inconsistent brand experience can nevertheless be a problem for businesses of all size.

Though some might think a brand that sounds human is more important than one with a consistent tone, a brand voice isn’t necessarily about sounding non-human: it just means creating a voice that is consistent, and positioning your organization as an authoritative and easily recognizable source of information for your area of expertise.

Content Strategy VS Brand Strategy- How The Glove Fits The Hand

So we’ve all heard of brand name strategies and we’ve all heard of content strategies. But despite what most may think they are not actually the same thing. It’s true that they fall under the same umbrella strategy yes, but in truth their differences are as great as the textures and uses of the shaft vs the canopy, they make up one very useful item but are used and understood differently while at the same time still connecting and supporting each other.

This is the very nature of business strategy when done right. Different components all working singularly in a greater master machine, all independent in their importance yet moving together like cogs in an engine.

So in our quest to oil up those gears, let’s start by examining how they fit together.

Sales Professionals: You Need to Understand Digital Marketing

Salespeople were the ONLY experts worth asking questions before deciding on a purchase. They were the gateway to purchasing wisdom before and after any sale went through.

It was a completely different world.

Things are different now.

People do their own research before making a purchase.

These days, everyone's an expert.

Selling is an entirely different game.

Bigger, Better, Badass... GoPinLeads Updates March 2019

We’ve been busy at GoPinLeads HQ.

Our teams have been working non-stop to make the tool bigger and better for our valued users.

Over the last few months, we’ve been gathering feedback, criticisms, and commentary from our customers. It’s been amazing to really dig deep and take a closer look at what we have been offering and what we know we can offer in the future.

The positive feedback has been overwhelming - and we’d like to thank you for that.

The criticism we’ve received has been hyper-informative - and we’ve taken all of it on board.

Today, we’re releasing two major updates that should put some smiles on your faces.

Without further ado, let’s get right down to it.

Your Real Estate Business Rests on Your Ability to Establish Strong Local Vendor Relationships

When it comes to business goals, we all want to get off the ground with a bang.

It's about making your mark, building momentum, and gradually rising until you soar!

This is especially true in the real estate industry.

In fact, building strong relationships with local vendors is one of the most powerful ways to grow and maintain a thriving real estate agency.

When done successfully, you gain the ability to become a known and trusted local source of information. People turn to you first when they're in a bind. Word of mouth, in this case, is golden.

Every type of business has its own life blood; the one thing that is essential for health and growth. Be it resources, advertising, profit turnover or innovation, there is nothing more important than a strong client base.

A healthy local client base is the first and last link in the age-old chain of "supply and demand", even when it comes to the store down the road.

But how does this benefit the real estate industry?

Real Estate Lead Generation: Trick Out Your Instagram

Here’s a fun fact:


Instagram has over 500 million users and 4.2 billion “likes” per month, which makes it one of the best digital hot spots to get your listings and real estate business noticed.

You’re probably telling yourself that because you already use Twitter or Facebook, you can let Instagram off the hook. The truth is,  the engagement on Instagram is ten times higher than Facebook and the demographic is surprisingly more affluent.

It makes sense that many successful real estate agents are using Instagram to promote their business.

Top Lead Generation Tips for Real Estate Professionals

Given the fact that there are probably hundreds, if not thousands of real estate agents in any given area, standing out from the crowd and generating quality, qualified leads can a challenge.

With all the competition, and marketing techniques ever evolving, how can you make an impression on the market and find quality leads that will actually convert, rather than just a list full of tire-kickers?

We’ve put together some of the best lead generation tips for you to try.

Ocean's 15: Stealing Your Competitors' Customers

Stealing your competitors’ customers is a genius way to make sure you’re getting qualified leads. Is it a little sneaky? Sure. But don’t you worry, you’re doing those clients a favour.