digital strategy

Facebook's Algorithm Hates You... But You Can Fight Back to Increase Engagement

Facebook is far from dead.

It grew another 18% in the last year alone, pushing it further ahead of any other potential competitor.

And people are still devoting at least an hour each day to checking out what their family and friends are up to.

The problem, though, is that the volume of content being published to Facebook continues to explode.

That means that the network has gotten even more aggressive in policing the information, filtering out the irrelevant stuff so that users aren’t completely bombarded the moment they sign in.

But that also means your ability to reach your own fans is fading. Facebook itself has even admitted you might not be able to reach any of them one day!

Fortunately, there are still a few steps you can take to reclaim the fans that you worked so hard to attract.