digital marketing

How to Score (and Keep) New Clients

Here’s the biggest secret to winning new business:
There is no ONE secret to scoring new clients.

Face it:
Onboarding new clients that stick around takes time. It takes weeks (maybe months) of hard work, effort, and dedication. There are no shortcuts. Or rather, shortcuts won’t help you bag the customers you really want.

The three cornerstones of scoring new clients are simple:

  • Focus

  • Planning

  • Patience

It’s all about developing habits that will help you build a solid reputation.

4 Ways IoT Devices Transform Content Marketing

The day that companies have been hearing about for years has finally arrived - the time when connected devices have gone from visionary fantasy to market place.


Though far from ubiquitous, the Internet of Things (IoT) has clearly joined mainstream, and with consumers widely embracing everything from connected lighting products to intelligent cars, the market is forecast to reach $457 billion by 2020


“The shift to smart products and devices will transform marketing in many ways; one of the biggest impacts will be on content, everything from how pieces are distributed to what is consumed.”


There are four things that marketers should keep in mind about connected devices when developing their content strategy:


Simple Steps to Find Your Brand Voice

If someone saw your content on a different channel, or without your logo attached, would they know that it came from your brand? Without careful planning, you could end up with content produced in a jumbled assortment of tones and voices which may not use language consistently or provide a clear and consistent image of your brand.

More common in larger organizations and often exacerbated by external entities like agencies and freelancers, an inconsistent brand experience can nevertheless be a problem for businesses of all size.

Though some might think a brand that sounds human is more important than one with a consistent tone, a brand voice isn’t necessarily about sounding non-human: it just means creating a voice that is consistent, and positioning your organization as an authoritative and easily recognizable source of information for your area of expertise.

SEO Dos and Don'ts: Get Your Digital Marketing Content Up to Scratch

SEO isn’t going anywhere. It’s about time to start facing that as a cold, hard fact.

Your marketing content can be amazing in every possible way, but if your SEO practices aren’t up to scratch, you’ve got a pretty slim chance of making any sort of impact.

SEO is an essential part of any content marketing strategy.

If you want content that converts viewers into customers, we’ve prepared a few tips that might come in handy.

Omnipresent Marketing: The Ultimate Goal for Your Business

Is it possible to be everywhere at the same time?

For a regular person, no.

For a business’brand, yes.

Omnipresent marketing is a goal that all businesses should strive for.

You might think that creating killer content is all you need to do. The fact of the matter is that this is only half the battle.

A content distribution strategy is equally important. It’s what helps you ensure that all the right people see your brand in all the right places.

Sales Professionals: You Need to Understand Digital Marketing

Salespeople were the ONLY experts worth asking questions before deciding on a purchase. They were the gateway to purchasing wisdom before and after any sale went through.

It was a completely different world.

Things are different now.

People do their own research before making a purchase.

These days, everyone's an expert.

Selling is an entirely different game.

How to Build a Successful Relationship Between Your Digital Marketing Agency and New Clients

Digital marketing is a fast-paced and ever-growing industry.

It's a highly competitive, ever-growing sphere to work in - but of course, you probably know that.

Because of the industry's highly disruptive nature, client-agency relationships are fairly complex.

There are, however, smart ways to build a successful relationship between your digital marketing agency and any new clients you onboard.

It's all about setting realistic expectations, communicating, and staying as transparent as possible.

What’s Hot in Digital Marketing in 2019

We’re well into the beginning of 2019. In terms of digital marketing, we’re heading further and further into a world where information is hurtling through the web at a crazy pace.

The concept of six degrees of separation has morphed into 6 seconds of separation. It’s no longer just about who you know but knowing where to look.

The world has never been more accessible.

Anyone almost anywhere is now tapped into the information highway, but as things usually go in the fast lane there, constant change is ever-present. Just when you’ve gotten use to one thing - BAM - it changes!

This begs the question, what will be changing in the months to come?

It’s time to shed some light.

Using GoPinLeads and Phantombuster to Send Personalised Messages Automatically

Effective and efficient.

That should be the foundation of your LinkedIn outreach efforts.

To use this social networking tool effectively, you need to prepare all the fundamental elements before you do any work that builds on that.

You need to establish a solid LinkedIn presence in order to succeed. The key lies in standing out. You’re competing with thousands of other business people just like you. Blending in is NOT an option.