LinkedIn

How to use LinkedIn Effectively for Sales Prospecting

Recent statistics show that LinkedIn has over 260 million monthly users. 44% of users on this social media platform take home more than US$75 000 a year. Given this increased financial muscle, it makes sense for companies to use LinkedIn as a lead-generation tool to stimulate their organisation’s sales.

LinkedIn is an especially valuable tool for you to use to generate leads (or prospect for sales) if you’re in the business-to-business (B2B) space because a total of 61 million people on this platform are senior-level influencers.  40 million people can make buying-related decisions for their company.

Here are five effective ways of using LinkedIn as part of the lead generation strategy for your business.

SEO Guide to Optimizing Your Linkedin Profile for More Connections and Better Leads - Part 2

As we mentioned in part one, LinkedIn optimization can help you to build connections with your industry’s best and brightest, and also help attract your ideal clients. In part one, we covered profile aesthetic, copywriting and skills, endorsements and recommendations.

In part two, we’ll be discussing LinkedIn SEO, building a profile lead funnel and smart connections.

SEO Guide to Optimizing Your Linkedin Profile for More Connections and Better Leads - Part 1

Nowadays, many marketers and business owners tend to treat LinkedIn like nothing more than online resume, instead of the powerful search engine it actually is.

LinkedIn optimization can help you to build connections with your industry’s best and brightest, and also help attract your ideal clients.

This guide will cover everything you will need to turn your LinkedIn profile into lead-generating, brand-building machine, from SEO and profile optimization to content and engagement.

Social Selling: Smart Ways to Use LinkedIn for Sales Prospecting

LinkedIn is one of the most powerful social spots for sales prospecting but not many people know how to go about it. There’s a stigma about LinkedIn that makes it seem less “friendly” than other platforms.

We show you that it “works if you work it”.

Using GoPinLeads and Phantombuster to Send Personalised Messages Automatically

Effective and efficient.

That should be the foundation of your LinkedIn outreach efforts.

To use this social networking tool effectively, you need to prepare all the fundamental elements before you do any work that builds on that.

You need to establish a solid LinkedIn presence in order to succeed. The key lies in standing out. You’re competing with thousands of other business people just like you. Blending in is NOT an option.