IoT

4 Ways IoT Devices Transform Content Marketing

The day that companies have been hearing about for years has finally arrived - the time when connected devices have gone from visionary fantasy to market place.


Though far from ubiquitous, the Internet of Things (IoT) has clearly joined mainstream, and with consumers widely embracing everything from connected lighting products to intelligent cars, the market is forecast to reach $457 billion by 2020


β€œThe shift to smart products and devices will transform marketing in many ways; one of the biggest impacts will be on content, everything from how pieces are distributed to what is consumed.”


There are four things that marketers should keep in mind about connected devices when developing their content strategy: