4 Ways IoT Devices Transform Content Marketing

The day that companies have been hearing about for years has finally arrived - the time when connected devices have gone from visionary fantasy to market place.

Though far from ubiquitous, the Internet of Things (IoT) has clearly joined mainstream, and with consumers widely embracing everything from connected lighting products to intelligent cars, the market is forecast to reach $457 billion by 2020

“The shift to smart products and devices will transform marketing in many ways; one of the biggest impacts will be on content, everything from how pieces are distributed to what is consumed.”

There are four things that marketers should keep in mind about connected devices when developing their content strategy:

Goodbye 2018, It's Been a Blast! Hello 2019, We're Happy to Have You

It's only a few hours until the New Year hits - can you cope?!

As 2018 draws to a close, I'm taking a step back to reflect on 2018 and what an amazing year it's been for Goodman Lantern.

This year was all about growth. We grew our product, we grew our team, we grew our customer base. What more could you ask for?

happy new year gopinleads

I learned a lot this year - about myself and about how to grow a digital business. That's the great thing about working in this sphere. Everything is constantly changing. It's an ever-evolving industry. There's always something new to learn, some new nugget of knowledge to grab hold of, some new avenue to explore.

That's what I love about my job. There's always a new challenge knocking at my door.

Above all, I learnt that I'm resilient. My team and I keep working until we've perfected our product. We take it step by step until we're completely satisfied.

I'm immensely grateful for the people I work with, they're motivated to always keep going. They're as passionate about taking GoPinLeads from strength to strength as I am. That's a rare find in a team.

I'm equally grateful not only for the customer base we've built up around GoPinLeads, but also the thriving community we've established alongside it.

There's a constant conversation going on in our social media groups and in our inboxes - a feedback loop that makes this whole thing even more amazing. I love hearing what our customers think of the current tool and what they're hoping for in future updates. It's a great joy to discover, straight from the users themselves, how they're experiencing GoPinLeads and how they think it can be improved.

I mean, that's why I started this whole thing in the first place. I wanted to solve a problem.

I struggled with lead generation myself. It was a never-ending pain in the neck.

Manual searches took forever. Bought lists were totally useless. It felt like I was stuck in a cycle of frustration. It made sales and marketing so much more difficult.

I knew that I wasn't alone in this. I had clients who struggled with the same thing. While I did my best to get my research team on the job, the process was painstaking and it used up valuable resources.

Four years ago, I realised that it was time to shift focus. Instead of manually searching for everything, I wanted to give my customers a solution they could truly rely on. That's where the idea for GoPinLeads was born.

I had an idea. I knew it could work. I chose to run with it. And look where we are now!

It hasn’t been smooth sailing all the way. We faced our fair share of struggles.

When I first launched GoPinLeads, I was told by a customer that the tool was a bust. It would never go anywhere.

That very first rejection still fuels me to this day.

My competitors dangled their huge customer base in my face. They flashed their hefty price tags, trying to get me to believe I could never swim with the big fish.

That taunting still keeps me going.

I don’t overcharge customers for this product. I’m here to solve a problem. You can’t solve a problem by charging an arm and a leg for the solution.

GoPinLeads is looking awesome right now. There are so many great features to the tool that keeps customers coming back for more.

In 2019, it’s only getting better!

We have a few tricks up our sleeve at HQ. It’s going to be a wild ride this year but we’re determined to rock the boat.

Here’s to a prosperous new year for the entire GPL family - users and backend team alike.

At this very second I’m toasting to 12 months of opportunities.

Let’s do this!

The New GoPinLeads is Here! Let's Get Ready to Rumble

It’s been 4 years of round-the-clock, hard work, blood sweat and tears.

But mostly it’s been about passion!

We’ve been hard at work to deliver you a whole new version of GoPinLeads.

It’s everything you know and love - just better. Way better.

What we have on our hands now - and what you’ll have in your hands shortly - is a more accurate, more user-friendly, totally clear and transparent new version of the tool.

Basically, it’s bad ass.

gopinleads new version december 2018

This fine-tuned version of GoPinLeads has been a long time coming.

I’m finally at my goal of delivering a tool that cuts down hundreds of manual search hours into just a few seconds.

This is what I set out to do: solve that major pain point all sales people have.

Frankly, this was my pain point too!

GoPinLeads is my solution to taking over 220 flights a year, putting my health, sanity, and family life at risk. It’s the Golden Chalice at the end of a long, hard road.

So, what can you expect in the new version of GoPinLeads?

This major upgrade ensures that you get to keep all the features you know and love… plus some nifty new improvements:

  • Improved accuracy and level of detail

  • Dedicated dashboard with your account details

  • Report history to keep track of all your past searches

  • Improved flexibility - choose to receive email addresses only or access all contact details in your search

  • Ability to change the email address to which your reports are sent

All of these features are packaged into a beautiful new interface. We’ve streamlined everything for an enhanced user experience.

There are a few other changes we are implementing too:

  • The tool will not be available on mobile - we've packed so much awesome stuff into the new GoPinLeads that only a bigger screen will suffice ;)

  • The extension for Google Search will be no longer be available.

  • Only upgraded users will be able to download their spreadsheets in Excel format.

Any changes we make are in the name of progress.

This update isn’t all that’s on the cards! There are so many other exciting things in store.

(Here’s a secret that nobody knows: we’re expanding GoPinLeads to include a whole bundle of additional tools… the kind that will transform your sales outreach into a force to be reckoned with!)

Our current users will all receive a pain-free update at no extra cost! It’s all about quality, baby!

We’re also offering a super special value deal for the first 30 users who sign up. Why suffer with FOMO when you could get 65% off our yearly plan?

Click here to get in on the ground floor of this early bird offer.

Tackle Instagram Without Visual Content - Yes, It's Possible

By now you already know that Instagram is rapidly becoming the most popular content marketing tool for many B2B firms.

You probably also know that compelling content is what drives this particular bus.

So, what do you do if your business lacks compelling visual content in general?

It’s really all about following a few key tips and using what you have.