How’s your content marketing panning out for you?
Do you have a strategy in place, or are you just flinging your stuff into the ether and hoping it’ll make an impact?
Too many people think that a blog post here or there will cut it. Maybe they’ll lengthen their posts a little to stretch beyond the 500-word mark. Maybe they’ll start sharing to their Facebook page a little more often (let’s say twice a week instead of once in a Blue Moon)
Here’s what you should know:
Your content is probably fine. It’s your strategy that bites the big one.