Why Marketing Automation is Crucial to Your Success

For many business owners, marketing can seem like a real chore. Marketing is, all moaning aside, entirely necessary for any business to be successful. Thankfully, there has been a shift towards digital marketing automation, with many companies now relying partly or entirely on the digital sphere for their marketing needs. 

Automated marketing offers many benefits that traditional forms of marketing simply lack. With the majority of people using the internet daily, the audience pool has increased significantly, and marketing needs to adapt to suit a wider range of media. This does not mean, however, that broad topic advertising is the way to go. Instead, marketing teams need to focus more on individual data and a targeted approach, in order to get their audience to engage.  Automated marketing offers many advantages, however, businesses will need to navigate certain challenges in order to be successful. 

5 Places to Implement Sales Force Automation

Though marketing will always have a largely human-centric component, the sales process has undergone some drastic changes over the last couple of decades. The digital sphere has made it easy for business to be done online. Customers walk through stores from the comfort of their couch and buy their goods at the click of a virtual button.

Because of the rapid advancement of mobile technology and the way in which shoppers have adapted to it, many companies resorted to introducing SFA systems into the workplace. Sales Force Automation (SFA) is the process of incorporating and fully integrating automated systems into your business with the aim of managing your sales force and regulating the entire process. This is normally done by means of online systems and specifically-designed software tools.

Best Practices for Using Subject Line Emojis

 As of June 2018, there were a whopping 2,823 emojis in the Unicode Standard – which is just way too many emojis – and in 2015, the Face with Tears of Joy emoji (😂) was named the Word of the Year by Oxford Dictionaries.

Given how mainstream emojis have become, it was only a matter of time before they found their way into email marketing. 

However you personally may feel about emojis, there is evidence that they can increase open rates and, ultimately, sales and conversions.  

5 Ways Cold Outreach Emails Can Lead To Hot Leads

In the days of old, cold calling was the most dreaded thing in the world. It meant only one thing: You had no more leads left! There was no one left to call. No number in your diary of a potential customer. No address jotted down somewhere of a contact you engaged with briefly, who might vaguely be interested in your product. Nada. Zipp.

Cold calling is the hardest, truest form of selling – and it will make you a better marketer. However, in the digital world we no longer sell door-to-door and we don’t use the phone directory anymore. Instead, we have cold outreach emails.

What is Remarketing and How Can It Help My Business

Remarketing, otherwise known as retargeting, is an emerging marketing method. Normally, marketing involves attracting new visitors to your website, and hoping they will become customers. Hope is not the best marketing strategy when it comes to customer conversions, however. 

Site visitors are not always ready to buy on their first visit, and many are simply browsing. Often, a visitor will add to their cart, get distracted, and never complete their purchase. It is imperative, therefore, that a business stay present in a visitor’s mind after they have left the site – though this can be a difficult task, purely because of the amount of daily information visitors consume. 

Marketing Automation Tools & Platforms That Will Boost Your Business

Now that digital marketing has been well established, there has come and gone some great tools and applications to help business owners better understand, and better implement, this new marketing process. However, since there are so many options out there, it is difficult to know which one of these will best suit your marketing needs.

Best Automation Tools for Small Business

As a small business owner or freelancer – you often have to wear many hats. Besides doing the work yourself, you’re the marketing manager, chief financial officer and chief executive officer. There aren’t enough hours in the day for you to dedicate the time that is necessary for each of these roles.

This doesn’t mean that you need to compromise on quality, especially with your marketing – because there are a number of tools that you can use to automate your marketing so that you can dedicate your time to what’s important.

Content Marketing Lead Generation Tactics That Work In 2019

The effectiveness of content marketing is widely known. 93% of business-to-business (B2B) marketers agree that it’s responsible for generating more leads than traditional marketing tactics.

However, proper content marketing is about more than just writing a great article and putting it onto your website. Yes, the essential foundation for successful content marketing is indeed well-thought-out and executed copy. However, if this copy is not seen by those people who will buy it won’t make a difference. This is why it is crucial to use lead generation tactics in conjunction with content marketing.

How to Create Effective Follow-up Email Marketing Campaigns

To be sustainable, a business need to make sales. To make these sales, the organisation needs to attract people who are interested in what the company offers to clients. There are several ways in which leads can be generated (in our article, entitled Lead Generation 101: All You Need is a Vision and Visual Content we share what the foundation of a good lead generation strategy is). Some of these leads are hot, which means that you don’t need to do much to convince them to buy from you. Some of these leads are lukewarm, which means that they are interested but need more convincing about your company and what you offer. The trick is that you need to convert these lukewarm leads to paying customers so that they don’t turn off your offerings entirely and go to your competitors.

Importance of Customer Lifetime Value and Customer Acquisition Costs

Whether you’re a B2B or B2C operation, you have a customer paying for a service or a product. While the aim of any business should be to increase sales while reducing costs, the true power of a successful business lies in better understanding the information they already possess.

For any startup company or accomplished international corporation, from SaaS to e-commerce to manufacturing, there can be annoying terminology and acronyms for every facet of the business, and getting to know all of them can be a tough ask for even the most accomplished analyst or strategist.

While the addition of unnecessary business lingo should be discouraged, there are some that simply can’t be scrapped from the workplace. Acronyms like KPI, CPA, and others, all have their place. In this post, we look at the CAC and CLV metrics and how they can aid in business growth.