Best Lead Generation Tools for 2020

How many blogs and articles have you read about lead generation tools, tips and tricks? If you’re anything like us, the answer is probably “too many”. The simple fact of the matter is that lead generation is the lifeblood of any company, and without a good flow of qualified leads, no business will survive very […]

How to Generate Leads on Facebook

According to Hubspot, Facebook reportedly attracts more than 1.5 billion users per day. As the platform gained popularity, more and more businesses turned to social experts for advice on how to generate leads on Facebook,  improve audience engagement and boost their reach. Unfortunately, this has lead to an over-saturation of self-promotional drivel, paid ads and […]

Which Digital B2B Lead Generation Strategies Work Best in 2020

Much like trying to cancel a cable contract, B2B lead generation can be a frustrating endeavour. There is no one-size-fits-all strategy guaranteed to bring in leads. What works for a B2B SaaS company probably won’t work for a company who sells office supplies.   61% of marketers say that generating traffic and leads is their […]

Using Customer Success Metrics to Grow Your Business

Customer success has become a bit of a buzzword recently, particularly in the B2B field. As with any buzzword, its definition can be vague and confusing. In essence, customer success is how businesses can ensure that customers are satisfied with their products or services.

Are you helping your client to build a better business? Are the products and services you offer actually fulfilling their intended purpose?

Customer success is different from customer support, which how businesses help to solve issues that may arise whilst customers are using their products or services. Good customer support does help to ensure that high customer success, though the two are not the same.

How to Use GoPinLeads to Find Leads in Your Industry

GoPinLeads offers fast and reliable information about any type of leads within your industry, with the freedom and flexibility that you require. If you are new to GoPinLeads, or if you are still figuring out how to get the best out of your account, here is a quick crash-course on how to go about using the various tools that we offer.

10 Ways To Generate Sales Leads and Stay Ahead of the Competition

One of the greatest challenges faced by digital marketers nowadays is finding ways to increase their lead generation. 

This is because the target market needs to possess certain characteristics, such as a desire for your product and pockets that are deep enough to fulfill those desires. Whatever marketing strategy you use also needs to make your product or service more attractive to your potential customers than that of your competitors.

Make Content Marketing Part of Your Lead Generation Strategy – Part 2

Previously, our blog outlined how and why content marketing is so effective in generating leads. This blog will focus more on the nitty-gritty of making targeted content and how best to use it for marketing, especially when looking at B2B lead generation. The type of content you choose to publish can have a great effect on how quickly you generate leads, or if it will generate any at all. It is important to release content that is attractive and entertaining, as the larger your audience, the greater your chances of lead conversion. But not all content is created equal, especially considering the vast variety of online information available to the world at large. So how do we determine which type of content is best for our business, and how do we use it effectively?

Make Content Marketing Part of Your Lead Generation Strategy – Part 1

Some businesses struggle when it comes to generating leads. Thankfully, there is an easy enough solution to help them along the way. With a growing focus on high-value content for lead generation, modern SEO requires modern solutions. When your users trust you, they are more likely to trust any potential marketing you may provide for them. This trust is earned through high-quality content creation. 

While old-school advertising still has its place in the market, the most effective form of marketing is content marketing, especially in the form of blogs. Many B2C and B2B marketers are now generating leads through social media and blogging, offering their audience a more personal and informative experience. If you create the right content, social media marketing will become easier and more effective. This two-part blog will help you better understand how content marketing can be used to generate leads. 

Why Marketing Automation is Crucial to Your Success

For many business owners, marketing can seem like a real chore. Marketing is, all moaning aside, entirely necessary for any business to be successful. Thankfully, there has been a shift towards digital marketing automation, with many companies now relying partly or entirely on the digital sphere for their marketing needs. 

Automated marketing offers many benefits that traditional forms of marketing simply lack. With the majority of people using the internet daily, the audience pool has increased significantly, and marketing needs to adapt to suit a wider range of media. This does not mean, however, that broad topic advertising is the way to go. Instead, marketing teams need to focus more on individual data and a targeted approach, in order to get their audience to engage.  Automated marketing offers many advantages, however, businesses will need to navigate certain challenges in order to be successful. 

5 Places to Implement Sales Force Automation

Though marketing will always have a largely human-centric component, the sales process has undergone some drastic changes over the last couple of decades. The digital sphere has made it easy for business to be done online. Customers walk through stores from the comfort of their couch and buy their goods at the click of a virtual button.

Because of the rapid advancement of mobile technology and the way in which shoppers have adapted to it, many companies resorted to introducing SFA systems into the workplace. Sales Force Automation (SFA) is the process of incorporating and fully integrating automated systems into your business with the aim of managing your sales force and regulating the entire process. This is normally done by means of online systems and specifically-designed software tools.