To be sustainable, a business need to make sales. To make these sales, the organisation needs to attract people who are interested in what the company offers to clients. There are several ways in which leads can be generated (in our article, entitled Lead Generation 101: All You Need is a Vision and Visual Content we share what the foundation of a good lead generation strategy is). Some of these leads are hot, which means that you don’t need to do much to convince them to buy from you. Some of these leads are lukewarm, which means that they are interested but need more convincing about your company and what you offer. The trick is that you need to convert these lukewarm leads to paying customers so that they don’t turn off your offerings entirely and go to your competitors.
Whether you’re a B2B or B2C operation, you have a customer paying for a service or a product. While the aim of any business should be to increase sales while reducing costs, the true power of a successful business lies in better understanding the information they already possess.
For any startup company or accomplished international corporation, from SaaS to e-commerce to manufacturing, there can be annoying terminology and acronyms for every facet of the business, and getting to know all of them can be a tough ask for even the most accomplished analyst or strategist.
While the addition of unnecessary business lingo should be discouraged, there are some that simply can’t be scrapped from the workplace. Acronyms like KPI, CPA, and others, all have their place. In this post, we look at the CAC and CLV metrics and how they can aid in business growth.
Email marketing has long been used as a business tool, and a proverbial fishing rod, complete with a shiny hook and an irresistible morsel attached to the end. Why? Because it works.
Statistics show that marketing emails continue to work well when it comes to attracting the attention of potential customers – so much so that 93% of B2B marketers still use email to distribute content, 59% of respondents say marketing emails influence their purchase decisions, and a whopping 99% of consumers check their emails every day.
We know what this means for marketing professionals, and communication-conscious organisations like banks and insurance providers, but the newest questions are: ‘How does emailing work for eCommerce , and is it worth it?’ To answer, we first need to understand the various types of marketing emails.
Every business begins with an idea and passion. The entrepreneur who has the idea is an expert in their field and knows that the company will work and that the market will respond well. Unfortunately, when they are asked “So, how are you going to get customers?” these eager newbie business owners stop dead in their tracks and say “I honestly don’t know”.
Starting a business is very difficult and one of the most challenging aspects in this process is finding a customer base who will buy your products and/or services. However, once you’ve adequately defined who you want to sell to, you’re halfway towards closing those vital sales. You can then direct your marketing towards these people to spark interest in them about you and your company.
To get you the other part of the way, you need to understand the sales funnel and how you can leverage this for your business.
There is nothing more exciting than sending out your first email marketing campaign or group newsletter – and nothing more demoralising than checking the report a week later and seeing how many people never even opened your mails.
Without a doubt, emails are regarded as one of the most personal forms of engagement in the modern scope of marketing efforts. Since all social media platforms and cloud-based activities, not to mention mobile applications, require email authentication of some sort, it is fair to assume that the world has conformed to emails as being the true form of establishing a digital identity.
In content marketing, getting from where you are to where you want to be is not only the crux of the matter but can often be the turning point in a great marketing campaign vs a failing one. Defining concepts and constants in this industry are that what worked before might not work now.
Look at it this way, in marketing the definition of insanity is “Doing the same thing over and over and still expecting the same results”
Fact, when left to run into redundancy – even the most revolutionary marketing campaigns can end up being nothing more than bad clickthrough generators.
So what do you need? Vision!
Journeys are often less perilous if you have a planned direction.
A ‘content marketing strategy’ is, according to the Content Marketing Institute, “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” The same organisation defines a ‘content strategy’ as the “creation, publication, and governance of useful, usable content.”
Although there are many, many new and exciting methods of keeping in contact with your customers, these stats show that you should still be using email as part of your digital marketing strategy.
In this article, we’ll take a look at email marketing tactics that can help you to generate marketing success in your business.
Small businesses especially may feel daunted by follow-up campaigns, because not only do they take time and energy to create, but there is always that underlying question: Where is the line between being persistent and being relentless?
There is nothing that is more effective than in-person marketing. In a recent survey, 93% of respondents returned more favourable feedback for live events as opposed to television commercials. Digital marketing could be said to have the same hands-off approach to marketing that advertisements on television have, as both mediums do not involve the customer directly interacting with a salesperson.
However, the rapid advancement of technology has meant that tech whizz-kids have been able to develop systems for websites and social media that personalise a user’s experience with the company, without the need for a staff member to be on the other side of the computer. This type of technology is called ‘advanced marketing personalisation’ and, in this article, we will look at how you can make use of this in your business.
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