Five B2B Email Marketing Tips to Build Your Email Strategy

By now you should know that marketing is a wide field. Whether you’re looking to generate leads, build brand awareness or drive sales, there are many strategies available. There is one thing every marketer should know: while not all your potential customers are on social media or avid blog readers, pretty much all of them […]

Creating an Effective Content Marketing Strategy for B2B Lead Generation

Content marketing is a vital part of any B2B marketing strategy. Not only is it effective for generating new leads – it is also useful for nurturing warm leads into sales-readiness. It also contributes to the entire sales and marketing pipeline. The stats back this up. The average B2B customer consumes between three and five […]

Why You Should Never Buy an Email List

And how to build your own.  When you first get started with email marketing, it can be very tempting to just buy an email list. After all, you just need to buy the list and start sending off marketing emails. That sounds like a profitable shortcut. Unfortunately, there’s always a catch with shortcuts in marketing. […]

How to Create a B2B Content Marketing Strategy

With this guide, we’ll show you how to build an effective, lead-generating B2B content marketing strategy. Just by the fact that you’re reading this blog post, and have hopefully read the previous one, you should hopefully know that we are major proponents of content marketing. Content marketing works. While it’s not just as simple as […]

Generate B2B Sales Leads with Content Marketing

In our previous blog post, we discussed how generating leads is the biggest challenge in B2B marketing these days, as well as some methods for generating leads with social media. Of course, social media is far from the only way to generate B2B sales leads.  Just by the fact that you’re reading this blog post, […]

Generating B2B Leads with Social Media

Generating leads in the biggest challenge in B2B marketing these days. Afterall, without leads, you have no clients, no revenue and no business. Without leads, your business is sunk. The obvious question then is, “how do you go about generating B2B leads?” If you’re ready to experience true existential horror, Google that question. You’ll be […]

Ecommerce Customer Retention Strategies

As we’ve mentioned before, it’s much cheaper to encourage repeat purchases than it is to find new customers. While this is true for all businesses, it’s especially true in the ecommerce space, where the costs of clicks and conversions is always climbing. These customer retention strategies are designed to increase your retention and help you boost […]

Strategies for Increasing Customer Retention

Though bringing in new leads is important, you probably know by now that the key to real growth is more than just bringing in new customers – you need to retain your existing customers. According to research by Bain & Company, profits can be increased anywhere from 25 to 95% by increasing customer retention rate […]

7 Amazing Demand Generation Marketing Strategies

What is Demand Generation Marketing? Demand generation marketing describes the full umbrella of marketing programs which serve to get customers excited about your brand. Demand generation helps you to reach new markets, build buzz and generate PR, and re-engage existing customers. It’s more than just branding exercise though, or an early funnel marketing tact. Demand […]

Introduction to Email Marketing Automation

Despite the hundreds of other marketing methods and channels available nowadays, email marketing is still one of the most effective. While once-off campaigns, regular email blasts and newsletters will always have a place, email marketing is constantly evolving, and email marketing automation is where it’s at right now.  Most digital marketers have recognised the need […]