Previously, our blog outlined how and why content marketing is so effective in generating leads. This blog will focus more on the nitty-gritty of making targeted content and how best to use it for marketing, especially when looking at B2B lead generation. The type of content you choose to publish can have a great effect on how quickly you generate leads, or if it will generate any at all. It is important to release content that is attractive and entertaining, as the larger your audience, the greater your chances of lead conversion. But not all content is created equal, especially considering the vast variety of online information available to the world at large. So how do we determine which type of content is best for our business, and how do we use it effectively?
Some businesses struggle when it comes to generating leads. Thankfully, there is an easy enough solution to help them along the way. With a growing focus on high-value content for lead generation, modern SEO requires modern solutions. When your users trust you, they are more likely to trust any potential marketing you may provide for them. This trust is earned through high-quality content creation.
While old-school advertising still has its place in the market, the most effective form of marketing is content marketing, especially in the form of blogs. Many B2C and B2B marketers are now generating leads through social media and blogging, offering their audience a more personal and informative experience. If you create the right content, social media marketing will become easier and more effective. This two-part blog will help you better understand how content marketing can be used to generate leads.
For many business owners, marketing can seem like a real chore. Marketing is, all moaning aside, entirely necessary for any business to be successful. Thankfully, there has been a shift towards digital marketing automation, with many companies now relying partly or entirely on the digital sphere for their marketing needs.
Automated marketing offers many benefits that traditional forms of marketing simply lack. With the majority of people using the internet daily, the audience pool has increased significantly, and marketing needs to adapt to suit a wider range of media. This does not mean, however, that broad topic advertising is the way to go. Instead, marketing teams need to focus more on individual data and a targeted approach, in order to get their audience to engage. Automated marketing offers many advantages, however, businesses will need to navigate certain challenges in order to be successful.
Though marketing will always have a largely human-centric component, the sales process has undergone some drastic changes over the last couple of decades. The digital sphere has made it easy for business to be done online. Customers walk through stores from the comfort of their couch and buy their goods at the click of a virtual button.
Because of the rapid advancement of mobile technology and the way in which shoppers have adapted to it, many companies resorted to introducing SFA systems into the workplace. Sales Force Automation (SFA) is the process of incorporating and fully integrating automated systems into your business with the aim of managing your sales force and regulating the entire process. This is normally done by means of online systems and specifically-designed software tools.
As of June 2018, there were a whopping 2,823 emojis in the Unicode Standard – which is just way too many emojis – and in 2015, the Face with Tears of Joy emoji (😂) was named the Word of the Year by Oxford Dictionaries.
Given how mainstream emojis have become, it was only a matter of time before they found their way into email marketing.
However you personally may feel about emojis, there is evidence that they can increase open rates and, ultimately, sales and conversions.
In the days of old, cold calling was the most dreaded thing in the world. It meant only one thing: You had no more leads left! There was no one left to call. No number in your diary of a potential customer. No address jotted down somewhere of a contact you engaged with briefly, who might vaguely be interested in your product. Nada. Zipp.
Cold calling is the hardest, truest form of selling – and it will make you a better marketer. However, in the digital world we no longer sell door-to-door and we don’t use the phone directory anymore. Instead, we have cold outreach emails.
Remarketing, otherwise known as retargeting, is an emerging marketing method. Normally, marketing involves attracting new visitors to your website, and hoping they will become customers. Hope is not the best marketing strategy when it comes to customer conversions, however.
Site visitors are not always ready to buy on their first visit, and many are simply browsing. Often, a visitor will add to their cart, get distracted, and never complete their purchase. It is imperative, therefore, that a business stay present in a visitor’s mind after they have left the site – though this can be a difficult task, purely because of the amount of daily information visitors consume.
Now that digital marketing has been well established, there has come and gone some great tools and applications to help business owners better understand, and better implement, this new marketing process. However, since there are so many options out there, it is difficult to know which one of these will best suit your marketing needs.
As a small business owner or freelancer – you often have to wear many hats. Besides doing the work yourself, you’re the marketing manager, chief financial officer and chief executive officer. There aren’t enough hours in the day for you to dedicate the time that is necessary for each of these roles.
This doesn’t mean that you need to compromise on quality, especially with your marketing – because there are a number of tools that you can use to automate your marketing so that you can dedicate your time to what’s important.
The effectiveness of content marketing is widely known. 93% of business-to-business (B2B) marketers agree that it’s responsible for generating more leads than traditional marketing tactics.
However, proper content marketing is about more than just writing a great article and putting it onto your website. Yes, the essential foundation for successful content marketing is indeed well-thought-out and executed copy. However, if this copy is not seen by those people who will buy it won’t make a difference. This is why it is crucial to use lead generation tactics in conjunction with content marketing.
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