10 Hashtag Marketing Strategies to Grow Your Brand

Absolutely anybody can slap a random hashtag or seven onto the end of their social media posts. If you actually want your hashtags to do something other than take up space though, you’ll need to do a bit more work than that. There are some proven hashtag marketing strategies that can help you to raise […]

Lead Generation 101 – What is Lead Generation?

If you don’t have customers to pay for it, it doesn’t matter how amazing your product or service is. This is why producing leads is the most critical aspect of any sales funnel. We’ll learn everything there is to know about lead generation in this tutorial, so let’s start at the beginning. Basically, let’s go […]

How to Achieve Instagram Followers Growth Without Buying Followers

Even if you know your Instagram content is great, it can be difficult to stay motivated when you don’t see Instagram followers growth. Everything feels better when you get 10 000 likes. Whether you’re trying to advance your Etsy business or become a social media celebrity, it can be tempting to look for shortcuts for […]

Understanding the B2B Marketing Funnel

There is a lot of talk about the B2B marketing funnel. Who owns it? Marketinging or Sales? Is the funnel even still relevant to modern buying processes?  The answer to those questions, in no particular order, are: yes, and both.  Today we’ll be discussing the B2B marketing funnel, diving into some of the recent changes […]

Understanding Facebook Ad Campaign Objectives

There is no doubt that Facebook ads are a great way to drive traffic and generate leads. After all, the platform has 2.5 billion monthly users, which makes it extremely attractive to advertisers – all 7 million of them. Unfortunately, advertising on Facebook isn’t as easy as just throwing $10 at a boosted post. To […]

13 Ways to Increase B2B Lead Generation

In every industry, the question on everyone’s minds is how to increase B2B lead generation. The truth is, there is no simple answer – no silver bullet. Unfortunately (or fortunately, depending on how you look at it), all lead generation strategies will work to some degree. Whether they’ll generate the volume of leads you’re looking […]

10 Simple Ways to Generate Leads Online

To grow your business, you need to bring in leads. A few years ago, that meant cold-calling and polishing up your sales pitch. Nowadays though, the best way to grow your business is to generate leads online. Unfortunately, that’s not as easy as it sounds. To really succeed, you need to have lead generation strategies […]

Why You Should Never Buy an Email List

And how to build your own.  When you first get started with email marketing, it can be very tempting to just buy an email list. After all, you just need to buy the list and start sending off marketing emails. That sounds like a profitable shortcut. Unfortunately, there’s always a catch with shortcuts in marketing. […]

How to Create a B2B Content Marketing Strategy

With this guide, we’ll show you how to build an effective, lead-generating B2B content marketing strategy. Just by the fact that you’re reading this blog post, and have hopefully read the previous one, you should hopefully know that we are major proponents of content marketing. Content marketing works. While it’s not just as simple as […]

Ecommerce Customer Retention Strategies

As we’ve mentioned before, it’s much cheaper to encourage repeat purchases than it is to find new customers. While this is true for all businesses, it’s especially true in the ecommerce space, where the costs of clicks and conversions is always climbing. These customer retention strategies are designed to increase your retention and help you boost […]