Lead Nurturing Campaign Best Practices

We have already discussed the fact that around 50% of the leads you generate will not be ready to buy when you initially contact them. So what do you do with those leads? If the current answer is “nothing”, you’re losing out on many potential sales., building trust along the way. Lead Nurturing Campaign Do’s […]

Lead Nurturing Strategy for 2020

As more companies begin to adopt inbound marketing as a lead generation strategy, the importance of effective lead nurturing becomes clear. In many cases, only a small percentage of inbound leads will become customers straight away. If you ignore the leads who do not immediately make a purchase, you’re leaving more than 90% of your […]

Facebook Ads Best Practices for 2020

Before we get into Facebook ads best practices, it’s probably important to cover why running ads on Facebook is important. With a user base of 2.41 billion active users and growing, it’s highly likely that a good portion of your prospective customers probably make use of the platform. Unfortunately, as Facebook has grown, so too […]

How to Find Sales Leads with Inbound Techniques

Inbound marketing has proven to be an effective tool over the last decade, helping marketers to find sales leads and convert them into paying customers. Of course, not everyone has the marketing teams available to leverage traditional inbound marketing. In this situation, how can you find sales leads for your business without resorting to cold-calling […]

The Email Marketing Trends Shaping 2020

The world outside of marketing has become increasingly unpredictable. No one in 2010 could have expected the decade that was about to unfold. Luckily, marketing trends, especially in the digital sphere, are slightly easier to predict. Given the large amount of data available to us, it’s easier to know exactly which technologies, tools and tactics […]

Understanding Marketing Qualified Leads

We’ve spoken at length about lead generation, covering a few methods and some of the theory. Of course, general lead generation is just the first step. While it can be said that ‘a lead is a lead’, any salesperson will be able to tell you that there’s a distinct difference between a qualified lead and […]

How to Generate Local Business Leads

The market is tough for local businesses. Amazon dominates the eCommerce market, and megastores like Walmart and Target dominate brick-and-mortar. Without a way to generate local business leads, many are struggling.  Given the fact that Amazon and Walmart are going anywhere any time soon, companies need to find a way to target their local market. […]

Seven LinkedIn Lead Generation Strategies

LinkedIn is often not the most obvious choice when deciding between social media marketing platforms, but for B2B opportunities, LinkedIn is a goldmine. According to the Sophisticated Marketer’s Guide to LinkedIn, 82% of marketers in the B2B sphere use LinkedIn for their content marketing. Because LinkedIn is often frequented by c-suite executives, top-level decision-makers and […]

Creative Lead Generation Ideas to Kickstart Your Marketing

Without a few creative lead generation ideas, generating enough hot leads to keep your business going can be tough. Cold outreach, PPC campaigns and social media ads can only take you so far. Many marketers identify lead generation as their number one challenge, and as more and more marketers pick up on inbound techniques, things […]

Understanding the Lead Generation Funnel

It should go without saying that lead generation is one of the most vital functions of any business. For businesses looking to increase sales, increasing their lead generation should be their core focus. Of course, marketing and lead generation are tricky subjects. According to the Chartered Institute of Marketing, marketing is defined as the process […]