Tips and Tools

Bad Grammar Can Affect Your Business

You’re a marketer, a salesperson, not a writer.

Writing just isn’t your cuppa, you do it because you have to.

You need to get your point across, you want people to realise that you’re the real deal. They KNOW you’re not a professional language buff, so the occasional mistake won’t matter.

Right? Wrong.

At all times, in business, you need to maintain a certain level of professionalism.

Your emails, social media posts, and blogs need to be both informative and accurate.

All of your outgoing messages should show that you deserve to be taken seriously.; and you can’t do that when your content is poorly written.

Omnipresent Marketing: The Ultimate Goal for Your Business

Is it possible to be everywhere at the same time?

For a regular person, no.

For a business’brand, yes.

Omnipresent marketing is a goal that all businesses should strive for.

You might think that creating killer content is all you need to do. The fact of the matter is that this is only half the battle.

A content distribution strategy is equally important. It’s what helps you ensure that all the right people see your brand in all the right places.

Facebook's Algorithm Hates You... But You Can Fight Back to Increase Engagement

Facebook is far from dead.

It grew another 18% in the last year alone, pushing it further ahead of any other potential competitor.

And people are still devoting at least an hour each day to checking out what their family and friends are up to.

The problem, though, is that the volume of content being published to Facebook continues to explode.

That means that the network has gotten even more aggressive in policing the information, filtering out the irrelevant stuff so that users aren’t completely bombarded the moment they sign in.

But that also means your ability to reach your own fans is fading. Facebook itself has even admitted you might not be able to reach any of them one day!

Fortunately, there are still a few steps you can take to reclaim the fans that you worked so hard to attract.

Social Selling: Smart Ways to Use LinkedIn for Sales Prospecting

LinkedIn is one of the most powerful social spots for sales prospecting but not many people know how to go about it. There’s a stigma about LinkedIn that makes it seem less “friendly” than other platforms.

We show you that it “works if you work it”.

Become a Winner in the Relationship Marketing Game

To succeed in real estate marketing, you need to focus on long term goals.

That’s a fact.

Take your usual short term approaches (like a week long marketing campaign) and place them in a cobwebbed corner filled with other outdated ideas. The time for “quick solutions” has passed.

Going forward, it’s necessary to shift your mindset to a forward-thinking approach.

You’re in it for the long haul. Your marketing approach should reflect the same.

Relationship marketing is the way to go.

What’s Hot in Digital Marketing in 2019

We’re well into the beginning of 2019. In terms of digital marketing, we’re heading further and further into a world where information is hurtling through the web at a crazy pace.

The concept of six degrees of separation has morphed into 6 seconds of separation. It’s no longer just about who you know but knowing where to look.

The world has never been more accessible.

Anyone almost anywhere is now tapped into the information highway, but as things usually go in the fast lane there, constant change is ever-present. Just when you’ve gotten use to one thing - BAM - it changes!

This begs the question, what will be changing in the months to come?

It’s time to shed some light.

Get Your Online Footprint in Order to Generate Roofing Leads

Finding roofer leads can be challenging, especially if you’re taking a more old school approach.

We totally get it. It’s a hands-on job, so you’re more used to a manual approach when finding new customers.

But is it really worth the effort to take a 1999 approach in 2019?

Getting your digital marketing approach is probably the best way you can generate hundreds of new leads every month - and you don’t have to leave the comfort of your office to do it.

Sometimes you’ve gotta sit back and really take a look at all the awesome online tools you have at your disposal.

Obviously, GoPinLeads is your best possible starting point. You can find a ton of local leads and use whatever contact details you find to make a connection.

We recommend a strong content strategy and email marketing.

Read on to find out more.

Roofing Leads: Clever Ways to Make Sure You Get More Clients in 2019

Let’s face it. You can’t spend all day driving around, looking at all the roofs in your local neighbourhood, banging on doors if you see one that needs repair.

It’s just not a viable way to do business. You don’t have the time for it.

And it’s a little creepy.

Don’t be that guy.

There are proven ways for you to generate more roofing leads.

Smart ways. Easier ways.

And we’re sharing those ways with you right here.

One Hour, One Year's Worth of Topics: Get Your Blog On

Finding topics to blog about is a real struggle for so many people out there.

Even if you enjoy writing, generating ideas can be a bit of a pain in the ass.

After all, there’s really only so much to talk about, right?

WRONG. Kinda.

I have a foolproof way of drumming up blog post topics that’ll see you through the rest of the year.

And I’m going to share it with you. Because that’s just how we roll at GPL HQ.

Using GoPinLeads and Phantombuster to Send Personalised Messages Automatically

Effective and efficient.

That should be the foundation of your LinkedIn outreach efforts.

To use this social networking tool effectively, you need to prepare all the fundamental elements before you do any work that builds on that.

You need to establish a solid LinkedIn presence in order to succeed. The key lies in standing out. You’re competing with thousands of other business people just like you. Blending in is NOT an option.