A ‘content marketing strategy’ is, according to the Content Marketing Institute, “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” The same organisation defines a ‘content strategy’ as the “creation, publication, and governance of useful, usable content.”
In the early days of the internet, a website was merely your online business card. It was only there to advertise to internet users that your business existed and, if they wanted to get in touch with you, they would either send you an email or pick up the phone. Nowadays, though your website is still your company’s online business card , it has also become your digital salesperson, thanks to technologies such as eCommerce, which allow customers to process transactions online.
Here’s the biggest secret to winning new business:
There is no ONE secret to scoring new clients.
Onboarding new clients that stick around takes time. It takes weeks (maybe months) of hard work, effort, and dedication. There are no shortcuts. Or rather, shortcuts won’t help you bag the customers you really want.
The three cornerstones of scoring new clients are simple:
It’s all about developing habits that will help you build a solid reputation.
LinkedIn is one of the most powerful social spots for sales prospecting but not many people know how to go about it. There’s a stigma about LinkedIn that makes it seem less “friendly” than other platforms.
We show you that it “works if you work it”.
We’ve previously covered why Instagram is such a great place for realtors to hang out and find new prospects. Let’s face it: it’s the bees knees of social media for the real estate industry right now.
You’ve just got to make sure you use it properly.
Like so many other things in the marketing game (and in life), IT WORKS IF YOU WORK IT.
Optimising your real estate Instagram account is nowhere near challenging but it does take a little time to get it done properly.
It’s a worthwhile time investment though, so let’s get right down to it.
Here’s a fun fact:
Instagram has over 500 million users and 4.2 billion “likes” per month, which makes it one of the best digital hot spots to get your listings and real estate business noticed.
You’re probably telling yourself that because you already use Twitter or Facebook, you can let Instagram off the hook. The truth is, the engagement on Instagram is ten times higher than Facebook and the demographic is surprisingly more affluent.
It makes sense that many successful real estate agents are using Instagram to promote their business.
Given the fact that there are probably hundreds, if not thousands of real estate agents in any given area, standing out from the crowd and generating quality, qualified leads can a challenge.
With all the competition, and marketing techniques ever evolving, how can you make an impression on the market and find quality leads that will actually convert, rather than just a list full of tire-kickers?
We’ve put together some of the best lead generation tips for you to try.
Finding roofer leads can be challenging, especially if you’re taking a more old school approach.
We totally get it. It’s a hands-on job, so you’re more used to a manual approach when finding new customers.
But is it really worth the effort to take a 1999 approach in 2019?
Getting your digital marketing approach is probably the best way you can generate hundreds of new leads every month - and you don’t have to leave the comfort of your office to do it.
Sometimes you’ve gotta sit back and really take a look at all the awesome online tools you have at your disposal.
Obviously, GoPinLeads is your best possible starting point. You can find a ton of local leads and use whatever contact details you find to make a connection.
We recommend a strong content strategy and email marketing.
Read on to find out more.
Let’s face it. You can’t spend all day driving around, looking at all the roofs in your local neighbourhood, banging on doors if you see one that needs repair.
It’s just not a viable way to do business. You don’t have the time for it.
And it’s a little creepy.
Don’t be that guy.
There are proven ways for you to generate more roofing leads.
Smart ways. Easier ways.
And we’re sharing those ways with you right here.
Effective and efficient.
That should be the foundation of your LinkedIn outreach efforts.
To use this social networking tool effectively, you need to prepare all the fundamental elements before you do any work that builds on that.
You need to establish a solid LinkedIn presence in order to succeed. The key lies in standing out. You’re competing with thousands of other business people just like you. Blending in is NOT an option.