Tackle Instagram Without Visual Content - Yes, It's Possible

By now you already know that Instagram is rapidly becoming the most popular content marketing tool for many B2B firms.

You probably also know that compelling content is what drives this particular bus.

So, what do you do if your business lacks compelling visual content in general?

It’s really all about following a few key tips and using what you have.

Using Email Marketing to Grow Your Digital Agency

As a web designer, web developer, or digital marketing pro, you probably offer your clients email marketing setup as a service.

Why avoid it when dealing with your own sales process?

Email marketing is a fantastic tool for any digital agency - it’s time to start practicing what you preach.

Get Insta-Success: Create Instagram Captions for Your Business

Is Instagram a bit of a headache for you?

Have you given this valuable marketing tool a miss because you think it’s too much of a headache?

We’ve got some rad tips that show you how to make the most of your content marketing efforts by adding this platform to your mix of tools.

Ocean's 15: Stealing Your Competitors' Customers

Stealing your competitors’ customers is a genius way to make sure you’re getting qualified leads. Is it a little sneaky? Sure. But don’t you worry, you’re doing those clients a favour.

Hacking Quora Like a Pro: Part 3 - Let's Get Answering

If you've managed to stick around all the way through this 3-part series, you'll know it's finally time for the exciting stuff - answering questions. After all, that's what Quora is all about. 

I'm not lying when I say this is my absolute favourite part. It's feels AWESOME to have a couple knowledge bombs to drop - know what I mean? 

 

quora hacks lead generation

Let's get one thing straight: you're not supposed to answer EVERY possible question that crosses your path. Leave some stuff out there for the other fish to nibble. 

Your goal is to find "link-worthy" content. Kick up the content in your answer by a couple of notches. Improve what's already out there. Be THAT person. The improver. The doer. The mover and shaker. 

Here are three smart ways to keep track of the questions you actually want to answer:

  • Scour for information that's missing from available answers. If you can share an original, clear, and therefore superior answer, get in there!

  • Check if there is anything mentioned in current answers that you can successfully elaborate on. It helps if you have a related tutorial, how-to guide, whitepaper, or similar piece that readers can use to learn more.

  • Look for outdated information. If you have more recent data to share, go right ahead. New reports, surveys, statistics, and similar documents are always a good shout.

Does Quora Actually Help Generate Traffic?

You might find it a stretch to believe that a simple Q&A social media platform will actually generate enough traffic to make it worth your while. 

To set your mind at ease, here are a few examples of how using Quora really can help you with your business endeavours:

  • Wishpond’s content marketer, Tara Tarbaj, managed to generate 23,000+ views on her Quora answers. She was also able to send over 1100 people to a blog post that was linked to one of her Quora answers.

  • Charles Chu, a well-known blogger, was able to attract 1.5 million views and 30K newsletter subscribers through Quora answers within one month.

With a little dedication and effort, you could replicate these sorts of results for yourself.

Tips for Answering Quora Questions Successfully

Answering Quora questions isn't rocket science. As always, it's about working smart, not hard. Choose the right questions to answer and make sure to provide valuable information - you don't want to keep repeating the same old shit everyone else is saying. Take every opportunity to stand out from the crowd and you'll soon reap the rewards.

Be the First Person to Answer Questions

Your major aim is to earn tons of views for each answer you give. One of the best ways to achieve this is to be one of the first people to answer a recently asked question.

To make sure you hop on these opportunities early enough, do a search for your primary keyword or question in the Quora search bar (see our previous posts in this series for a refresher on how best to do this). Use the filter menu on the left-hand side to filter by time. Try to find questions published within the last day. Generally speaking, answering questions within a maximum of a week is a good enough approach. 

Look for Questions About Your Brand and Competitors

Keep an eye out for questions about your brand. This is a prime opportunity, as people who post questions directly related to your company or services are pretty much in the middle of your sales funnel. They're already acquainted with your service/product offerings and are reaching out to Quora to find out a little more. Use this gap to provide them with the information that will convert them into paying customers.

In the same breath, while you might not find questions that directly mention your brand, you probably will find topics related to your service offerings. Take the time to provide as much information as possible. Include links to resources that will help them discover more. If you have a direct link to your help center, that's a great way to bring them into your company's direct communication loop. 

Ask A Question Anonymously, Then Answer It

This might seem like a super sneaky approach. Don’t for a second feel guilty about it - you’re still providing valuable information, after all. Eventually, someone would have asked the question anyway. You’re just speeding things up a bit ;)

Navigate to the Quora homepage and hit the red “Add Question” button at the top right of the page. Type your question in the pop-up. It’s best practice to begin your query with straightforward question words like “What”, “How”, “Why”, etc. Though you’ll probably enjoy almost as much success using works like “Is”, “Can”, “Should I”, and so forth.

Don’t Add Links to Answers Unless You’re Being Strategic About It

Here’s a fact: you’ll piss people off if your answers and links are overly promotional. Just don’t do it.

Whenever you leave links in your answer, you need to have a strategy. Don’t post something unrelated. Don’t have a weird CTA. Don’t constantly link back to your own content. No one on Quora responds well to a shameless self-promoter.

Here are some strategies to consider:

  • Don’t funnel people towards purchasing your product in a Quora answer. Rather, have them visit your blog, subscribe to your YouTube channel, or sign up for your newsletter. Guide them towards “free” value, and let your website/social platform do the rest.

  • If you’re going to make the effort to answer a question, do it properly. Make sure to thoroughly address every aspect of the question - leave no stone unturned. At the end, you can ask readers to visit your website or blog for additional resources that expand on the topic.

  • If your approach is to include multiple links in your answer, you might want to consider linking to other reputable sources before linking back to your own blog or website. You’ll come off as helpful, rather than overly self-promotional.

Newsworthy or Time Sensitive Questions are a Must

It’s worth knowing that trending topics and newsworthy events are a gold mine for Quora growth hackers. Keep an eye out for important events within your industry. Award shows, national holidays, and large-scale conferences are generally a good starting point.

Answering these sorts of questions increases your chances of having your answers appear in Quora’s official social media accounts.

As Always, A Picture Is Worth A Thousand Words

If you’ve been using social media for a while now, you’ll know one thing for sure: images boost post engagement. That’s all there is to it.

Use free image editing tools, like Canva, to customise stock photos and use these in your Quora answers. Remember that Quora uses the first picture in your post as the cover image. Make sure to use quality images and make them stand out.

If at all relevant, you’ll notice that attaching a photo of a celebrity will boost your click-through rates. The same applies to before and after photos.

Don’t Forget About Mobile Users

More and more people use their mobile phones to search for information. Let’s face it, we live in a world where almost everyone is on the go all the time. Make sure that your answers are optimised for mobile users.

There are a few simple ways to do this:

  • Limit your paragraphs to 1 - 2 sentences.

  • Use bullet lists.

  • Make sure that important phrases and quotes are in bold.

Take Advantage of Content Syndication

Quora is one of the best places to re-syndicate content you’ve created for your own website or blog. Whenever you write a new blog or social media post, check to see if you’re unwittingly answering a question that’s been posted on Quora. If you happen to hit the Q&A jackpot, and your insights are unique and valuable to readers, insert your content without any additional fuss.

This is a totally effortless way to make sure you get the most out of your own content.

make sure you Contribute to Quora Answer Wikis

Much like a Wikipedia page, an Answer Wiki is a type of Quora answer where users consolidate various perspectives, resources, or suggestions into a single answer. You’ll usually find that Answer Wikis are related to questions that bear the following featurs:

  • Questions with a bundle of similar answers.

  • Questions with a collection of different answers.

  • Questions asking for suggestions and/or recommendations.

Generally speaking, Answer Wikis pop up for the most popular or frequently asked questions on Quora. So, you’ll be gaining a fair amount of exposure if you hop on the bandwagon as well.

———

If you use it right, Quora can become a veritable goldmine of traffic for your brand.

We’ve shared our tips, now’s your chance to share some of yours.

What are your tips and tricks for using Quora effectively? Let us know and we’ll feature your suggestions in the community!






 

 

Hacking Quora Like a Pro: Part 2 - How to Find the Right Topics and Questions

Once you've taken the time to optimise your Quora profile, you can start searching for relevant topics and questions to answer. Before getting started, it's worth considering what your ultimate goals are.

Do you want to focus on traffic generation?
Do you want to set yourself up as an authority in your sphere?
Do you want to communicate value and set yourself up as a useful connection?

With your goals in mind, you'll be able to sift through topics and choose the ones that best fit your needs. It'll also help you to set the tone of your answers. 

quora-hacks-gopinleads

How to Find the Right Topics and Questions

There's no point in running rampant on Quora and answering every question that crosses your path. This isn't Hogwarts and you're not Hermione. Out here in the digital world, people appreciate topic experts who offer a true focus on their niche. Life isn't all that different from the schoolyard. No one likes a know-it-all but pretty much everyone appreciates honesty, transparency, and real expertise. 

Here are a few steps to take when you're ready to tackle the platform.

1. Do Some Keyword Research

Keyword research is so important. Find primary and secondary keywords that might lead to questions in your target niche.

If you're a marketer who wants to share extensive knowledge on content marketing, your primary keyword will probably be "content marketing". Secondary keywords to look for might include "email marketing" or "marketing copy". 

To do your research, it's best to use Google's Keyword Research Tool or Ubersuggest. These are the two most reliable ways to find new keywords and the accompanying search volume data. After you've decided on a primary keyword to target, the keyword research tool will help you find related keywords that might help you hone in on the right topics. 

After you’ve determined a primary keyword to target, use the keyword research tool Answer The PublicThis will help you find frequently asked questions related to your keyword that you’re likely to find on Quora. 

2. Search For Topics Using Quora's Search Bar

Once you've managed to round up 2 to 3 primary keywords, using Quora's search bar to find relevant topics is easy enough. Just type in your keyword, and Quora will show you the most popular related topics. 

You might find that the dropdown doesn't instantly display the topic you're looking for. If, for example, you've typed in "marketing" but the dropdown doesn't specifically show "content marketing", there's no need to panic. Just click on the first result which will take you to a search results page with additional filters. 

To see additional topics pertaining to your keyword, navigate to the By Type filter in the menu on the left. Next, click on Topics.  You'll find yourself on another search results page that displays a ton of additional topics related to your keyword. 

3. Search for Questions Using Quora's Search Bar

If you want to bypass the topic search, it's possible to use Quora’s search bar to search for a specific question; or questions that are closely related. 

Let's focus on the question, "What is content marketing?" All you would need to do is enter the question into the search bar and choose your preferred result from the drop-down options. 

Much like topics, Quora doesn’t automatically display every question related to your search query. On the bright side, Quora displays related questions on the same page as the corresponding answers. So, if you were to answer a question on "What is content marketing?", you'll see additional questions worth answering on the right-hand side of your screen. 

If you prefer, you can follow precisely the same procedure as outlined in the section on searching for relevant topics. 

4. How to Identify Topics With the Best Potential

When searching for topics with the most potential, there are a few things to look out for. Managing Quora can be a time-consuming task, so you want to eliminate time wastage whenever possible. 

Always make sure that the topic has a profile photo and filled-out About section. Some other green flags to look for include:

  • A recently added answer to show that the topic is active
  • A large number of questions
  • A decent number of followers
  • Several edits, which show that the topic is up-to-date  
  • A dedicated FAQ page
  • A comprehensive list of the most-viewed writers

5. Use Google Search to Find Relevant Questions

It's also a good idea to use a simple Google search to find highly-trafficked questions. Simply enter your search query (be sure to include a relevant keyword) and browse the first page of Google search results. You'll find several popular questions here - and there's almost no effort involved.

Remember to use the keyword research tool Answer The PublicIt'll help you generate a fairly long list of frequently searched questions that you might want to answer. 

Finding topics and questions is half the battle won. Once you've nailed the perfect way to find what you're looking for, you'll be able to answer several questions a day. The more you answer, the better your profile will look. Always remember to stay within your niche and build up a reputation of reliability. It's better for you, it's better for your brand, and it makes you look pretty damn good. 

We've saved the best for last with the third part of this series.

Want to know how to answer Quora questions cleverly? Stick around and we'll give you our best practices.