Tips and Tools

Awesome Content That'll Generate a Bucket Load of Leads... Part 2

In the previous post, we touched on the the three big kahunas in the content kingdom:

  1. Blogs

  2. Podcasts

  3. Educational/Instructional Videos

If you can harness the power of all three of these, good for you.

If you can only manage 1 or two, and do them frequently, you’ll be a-okay.

That’s not all there is to it. There are some other fantastic content ideas you can focus on that’ll generate mega traffic. All you really need to do is make the right decisions.

awesome content ideas part 2

Wrap Your Head Around Creating Some Books and eBooks

Now, we’re not suggesting that you release a new book every month.

In fact, we’re not even suggesting that you release a new book every quarter.

You might get away with one every couple of years.

Just consider getting one out there. Maybe two. For now.

Books and eBooks keep your current audience topped off with fresh content. They also leverage your lead generation power on startup-focused sites, like ProductHunt. Seriously, enough upvotes will keep you going for a long time.

Launch your books on external communities where your audiences spend their time online.

Use them for lead generation throughout your blog. Wherever you can, include regular calls-to-action, asking readers to go and download your book, especially in high-trafficked blog posts.

Finding the Time to Write a Book

When you reached this section in our blog post, your first instinct was probably to wave it away. After all, you don’t have the time for all that writing, anyway.

First, consider which blog posts have had the biggest impact on your audience. Or, consider which topic has the greatest demand.

Next, go through your existing blog posts on the topic and organize them into a simple Google Doc. Check to see if you have any information gaps. At the same time, check for redundancy issues and remove any duplicate content within this draft of your new book.

Once you’re sure that you’ve covered all the points you need to, do a thorough edit of your extremely long doc. Primp and fluff where necessary, make sure there are no grammar issues or typos, and slap in a table of content.

If your text passes the QC, design a simple (yet eye-catching cover) on a tool like Canva.

Boom, you’re done.

Templates are the Bomb Diggety

Seriously.

Don’t underestimate the power of a cut-and-paste template.

People generally don’t have the time to waffle on for hours, creating their own emails, worksheets, datasheets, questionnaires, social media posts, and so on.

Especially when it comes to learning a new business writing skill, people want as much guidance as possible. They want to know that they have a good starting point without having to worry about setting everything up themselves.

Our cold email templates, for example, have helped hundreds of customers set up successful email campaigns. Our customers love ‘em and we love handing them out.

It’s all about having the smarts to develop a useful document that is straightforward, easy to use, and involves nothing more than a quick copy-paste with adjusting of minimal content.

Start Curating a Few Online Courses

Online learning is booming right now.

People hanker after knowledge like never before. Everyone wants to develop new skillsets. Very few people want (or can afford) to pay for the extra tuition fees.

There’s a distinct need for quality instruction on a wide range of business and tech-related subjects.

Just take a quick look through any online learning portal and you’ll see topics that range from something like email writing all the way through to in-depth online marketing courses. You’ll even come across stuff like speech writing and delivery, impromptu speaking, how to run a successful webinar, and so much more.

You’re guaranteed to have at least one “marketable” skill that you could develop a course on. Take some time to mull it over and then get started.

You don’t even have to go through the schlep of designing the coursework. A ton of online teaching platforms are ready and waiting for you. With an easy setup and hosting process, and step-by-step course instruction forms, you’ll be ready to start spreading valuable knowledge in no time at all.

Most of these teaching platforms are completely template-based, making the setup process that much easier.

Coming to Terms with Topic Selection

You probably have a rough idea of what your audience might be looking for.

If this isn’t the case, you simply need to get to know your audience.

If you work in the digital marketing agency sphere, you probably want to look at subjects that your customers find particularly challenging. They could be tasks that are extremely easy for you, but that anyone without your expertise would struggle with. Consider things like:

  • How to create Facebook ad campaigns that really work.

  • How to promote blog content effectively.

  • How to become a contributor on reputable sites, like Forbes.

  • How to build relationships pitch content ideas to editors.

As long as you come up with ideas that will actively solve a problem your audience needs to solve, you’ll have enough ammunition for an extremely popular online course.

Make sure you give them enough of a foundation to get started with the work themselves but make it clear that you’ll be right there if they decide that the burden is too much to bear.

Your courses need to show that you’re the ultimate benevolent teacher. You should always be happy to share your valuable knowledge with no strings attached.

Often, you’ll find that people will give things a bash but end up discovering that they simply don’t have the time to add anything else to an already lengthy to-do list.

We’ve got one more blog post in this series coming up, so stick around for another set of fantastic content ideas for your lead generation tactics.

Awesome Content That'll Generate a Bucket Load of Leads... Part 1

It’s getting close to the end of the year - you can literally see the New Year poking its head over the horizon.

Ten to one, it’s been a long year of running in the hamster wheel, racking your brain for more and more content ideas in the hopes of generating some viable leads.

At this point, you’re probably tired of trying to come up with ideas. It’s been 12 long months of this, so you need a break.

You might want to get a jump on this kind of thing in January though. Probably.

So, to give you a solid foundation when the new year rolls around, here are some fabulous content ideas for your upcoming lead generation efforts.

awesome content ideas.png

Get Your Blogs in Gear

Here’s a fun fact: your blog is the backbone of your content strategy.

That’s it. The ultimate truth.

You don’t need to be an absolute master of content to get your strategy in order. You just need to be dedicated.

Now, you could spend hundreds of hours pouring your heart and soul into 5000-word how-to guides, detailed studies, and lengthy pieces of hyper-researched content. You could join the 9% of B2B marketers who claim to have had success with novel-length blog posts.

Or, you could smarten things up a bit.

Frankly, your major success with written content lies more in your promotion of it than the actual writing process. If none of your content is seen by prospects, how can you expect to achieve anything?

Iron Out the Primary Goal of Your Content

Your content marketing strategy should revolve around building relationships. Furthermore, you need to forge those relationships with the right kind of people. If you’re trying to sell software solutions, you shouldn’t be hooking the local ice cream truck. That goes without saying.

The best advice we can give you, is to take a rather long pause before sitting down to write anything. Determine what your motivations are before your fingers hit the keyboard.

Too many people assume that they can start writing and adjust their content afterwards. That’s simply not how it works.

Answer important questions like:

  • Which problems can we solve for potential customers through free content?

  • How can we out-teach our competitors?

  • Where do our target consume most of their information online? Blogs? LinkedIn groups? Quora?

  • Would we rather have 50 readers that are all in our target market, or 500 total readers and only a few true customers in the audience? 

  • Do we have the core competencies to produce high-quality content? If not, how can we attract and leverage the right people? 

Bottom line: if you don’t actually care about helping your customers solve a problem in their business, your content is going to be crap.

Transactional content WILL NOT SELL. Don’t use your blog as a platform to beg for purchases. It’s beneath you.

Be a teacher.

Promoting Your Content

Your content needs to be discoverable in order for it to make an impact. That much is obvious.

You need to be sure that you create content that is intentionally designed to rank well on search engines; the kind of stuff your clients will actually be looking for.

Here’s a word of warning:
Climbing to the top of the rankings takes time. It’s a rocky journey that not everyone is willing to undertake. But if you decide to take this path, you’ll reap the rewards. Evergreen content rakes in traffic for years to come.

To get your content to climb to the top of search rankings you need to focus on a combination of factors:

  • An accumulation of backlinks from high domain-authority websites 

  • Guest posting slots

  • Syndication partnerships

  • Social shares on all the major networks

While you wait for you footprint to grow organically, you should also consider:

  • Engaging in online communities where your target customers spend time

  • Recording simple videos to post on YouTube

  • Leveraging your connections to amplify social sharing


You need to hustle to get your content noticed. It takes time, it takes effort but it’s definitely worth your while.

Work on Some Audio Content

The popularity of audio content is on the rise. Podcasts are a great favourite among business people the world over. Any people, really.

It’s not particularly difficult to begin releasing a few episodes of your own show. Just focus on the type of content you already have on your blog. Focus on building an audience and helping that audience solve their problems.

Here’s the thing: people aren’t going to have the time to read your blog as and when a new post comes out. They might pop in occasionally, but they’re not going to have the time or focus to do so religiously.

Podcasts allow you to connect with your audience on a deeper level. You’ll be in their ears (and mind) while they’re at the gym, taking a lunch break, or commuting to and from work. It’s a clever way to forge a much stronger connection than through simply reading some carefully curated instructions on your blog.

Audio closes the communication gap more than you could possibly imagine.

Make Some Useful Videos

A large chunk of the population is more visual when it comes to communication.

Video, if you have the time to invest in it, is a great way to improve your outreach.

Educational or instructional videos are a fantastic way to hook an audience, and can be used to bolster existing written content (or to build a whole new selection of blogs, if need be).

You’ll probably find that the writers on your marketing team are incredibly grateful when a video heads their way. They can easily transcribe the core principles a takeaways in your video into a comprehensive written post that can be published in tandem with the video wherever you choose.

Another benefit you’ll get from creating videos, is the traffic you’ll generate from uploading them to YouTube. If you upload new videos frequently enough (and ensure that the content is actually helpful) you could get thousands of views without a single paid ad.

Again, it’s all about consistency and sticking to your guns.

These three types of content should be the foundation of your marketing and lead generation strategies. If you can only manage 1 or 2 of them, don’t fret. As long as you do SOMETHING consistently and frequently, you have a fantastic starting point.

Stick around for our next installment of this series, where we mention a few of the lesser-known content types that will help set your marketing team up for success.

Guess What? You Need a Content Strategy

How’s your content marketing panning out for you?

Do you have a strategy in place, or are you just flinging your stuff into the ether and hoping it’ll make an impact?

Too many people think that a blog post here or there will cut it. Maybe they’ll lengthen their posts a little to stretch beyond the 500-word mark. Maybe they’ll start sharing to their Facebook page a little more often (let’s say twice a week instead of once in a Blue Moon)

Here’s what you should know:

Your content is probably fine. It’s your strategy that bites the big one.

content strategy gopinleads

Here’s are some fun facts for you:

  • 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

  • 72% of content marketers who increased their level of success over the past year credit their strategy as a major contributor.

How much more convincing do you really need?

A solid content marketing strategy can offer you insights into making smarter, more successful tactical decisions. There’s nothing that brightens up a content marketers day quite like the ability to plan, manage, and execute the right steps every day.

How Do You Set Up Your Content Marketing Strategy?

It’s up to you to define what your core business and customer needs are. Your content strategy should address these needs.

Answering a few key questions will help to set you on the right path:

  • What is your purpose? 
    You need to figure out why your content exists and what you hope your audience will do once they’ve taken a peek at it. Their actions should always provide some value for your business, so make sure you align your expectations accordingly.

  • Can you define our audience persona and buyer journey? 
    Which one audience will benefit the most from your content? You need to figure out what their current user state is and how their personal needs and goals could evolve in the near future.

  • What is your unique editorial mission? 
    Take a step back and look at your brand’s unique perspectives. You need to discover what differentiates your approach from that of your competitors. Find your voice.

How to Define Your Purpose

Simply put, you need to know what you’re going to achieve with your content. Different types of content are suited to different things. You need to figure out where you’re going in order to discover the best way to get there.

Here are some key things your business could be struggling with:

  • Brand awareness: 
    Are you trying to drum up awareness of your service/product to penetrate a new market? Or are you aiming to launch a new product or compete with a market leading competitor?

  • Audience engagement: 
    Are you trying to set yourself up as a thought leader or reliable source of information? Do you need to find influencers (or micro-influencers) to spread the word about your brand?

  • Website traffic: 
    Are you dealing with a high bounce rate? Do visitors to your website just not stick around? Do you need content that will push them to the CTA you’re hoping for?

  • Lead generation/nurturing: 
    Do you need help qualifying your leads? Are you struggling to get your current leads to move down your sales funnel?

  • Increasing your marketing ROI: 
    Are your marketing costs too high with no decent results for your efforts? Are you trying to find ways to open up new revenue streams or increase your current sales targets?

  • Customer retention and loyalty: 
    Is your churn rate way too high? Do you need to find better ways to get your customers to stick around? Are you struggling to find a way to upsell your services to existing low spenders?

How to Set Realistic Goals

Once you’ve ironed out the purpose of your content, you can start looking at setting yourself some realistic goals:

  • Sales goals 
    Develop mixed media content that will support specific marketing campaigns or sales-driven goals

  • Cost-savings goals 
    Create content that will increase the cost efficiency of your marketing activities across the board.

  • Business growth goals 
    Develop content that helps in generating new revenue streams or creating new product lines.

How to Identify and Understand Your Target Audience

While every business hopes its content has universal appeal, content marketing typically works best when it is targeted to serve one audience above all others. When you publish broad-reaching content that aims to be all things to all people, it never gets specific enough to provide much value to anybody.

Tackle Instagram Without Visual Content - Yes, It's Possible

By now you already know that Instagram is rapidly becoming the most popular content marketing tool for many B2B firms.

You probably also know that compelling content is what drives this particular bus.

So, what do you do if your business lacks compelling visual content in general?

It’s really all about following a few key tips and using what you have.

Get Insta-Success: Create Instagram Captions for Your Business

Is Instagram a bit of a headache for you?

Have you given this valuable marketing tool a miss because you think it’s too much of a headache?

We’ve got some rad tips that show you how to make the most of your content marketing efforts by adding this platform to your mix of tools.

Social Selling: 5 Ways to Use LinkedIn for Sales Prospecting

LinkedIn is one of the most powerful social spots for sales prospecting but not many people know how to go about it. There’s a stigma about LinkedIn that makes it seem less “friendly” than other platforms.

We show you that it “works if you work it”.

Get Customers to Say "Yes" to Big Decisions: Outbound Marketing Triggers

Getting customers to say “yes” to big decisions can seem like a huge mountain to climb. We’ve got a few psychological triggers for you to make use of - once you get it, you’ll be right as rain.

Hacking Quora Like a Pro: Part 2 - How to Find the Right Topics and Questions

Once you've taken the time to optimise your Quora profile, you can start searching for relevant topics and questions to answer. Before getting started, it's worth considering what your ultimate goals are.

Do you want to focus on traffic generation?
Do you want to set yourself up as an authority in your sphere?
Do you want to communicate value and set yourself up as a useful connection?

With your goals in mind, you'll be able to sift through topics and choose the ones that best fit your needs. It'll also help you to set the tone of your answers. 

quora-hacks-gopinleads

How to Find the Right Topics and Questions

There's no point in running rampant on Quora and answering every question that crosses your path. This isn't Hogwarts and you're not Hermione. Out here in the digital world, people appreciate topic experts who offer a true focus on their niche. Life isn't all that different from the schoolyard. No one likes a know-it-all but pretty much everyone appreciates honesty, transparency, and real expertise. 

Here are a few steps to take when you're ready to tackle the platform.

1. Do Some Keyword Research

Keyword research is so important. Find primary and secondary keywords that might lead to questions in your target niche.

If you're a marketer who wants to share extensive knowledge on content marketing, your primary keyword will probably be "content marketing". Secondary keywords to look for might include "email marketing" or "marketing copy". 

To do your research, it's best to use Google's Keyword Research Tool or Ubersuggest. These are the two most reliable ways to find new keywords and the accompanying search volume data. After you've decided on a primary keyword to target, the keyword research tool will help you find related keywords that might help you hone in on the right topics. 

After you’ve determined a primary keyword to target, use the keyword research tool Answer The PublicThis will help you find frequently asked questions related to your keyword that you’re likely to find on Quora. 

2. Search For Topics Using Quora's Search Bar

Once you've managed to round up 2 to 3 primary keywords, using Quora's search bar to find relevant topics is easy enough. Just type in your keyword, and Quora will show you the most popular related topics. 

You might find that the dropdown doesn't instantly display the topic you're looking for. If, for example, you've typed in "marketing" but the dropdown doesn't specifically show "content marketing", there's no need to panic. Just click on the first result which will take you to a search results page with additional filters. 

To see additional topics pertaining to your keyword, navigate to the By Type filter in the menu on the left. Next, click on Topics.  You'll find yourself on another search results page that displays a ton of additional topics related to your keyword. 

3. Search for Questions Using Quora's Search Bar

If you want to bypass the topic search, it's possible to use Quora’s search bar to search for a specific question; or questions that are closely related. 

Let's focus on the question, "What is content marketing?" All you would need to do is enter the question into the search bar and choose your preferred result from the drop-down options. 

Much like topics, Quora doesn’t automatically display every question related to your search query. On the bright side, Quora displays related questions on the same page as the corresponding answers. So, if you were to answer a question on "What is content marketing?", you'll see additional questions worth answering on the right-hand side of your screen. 

If you prefer, you can follow precisely the same procedure as outlined in the section on searching for relevant topics. 

4. How to Identify Topics With the Best Potential

When searching for topics with the most potential, there are a few things to look out for. Managing Quora can be a time-consuming task, so you want to eliminate time wastage whenever possible. 

Always make sure that the topic has a profile photo and filled-out About section. Some other green flags to look for include:

  • A recently added answer to show that the topic is active
  • A large number of questions
  • A decent number of followers
  • Several edits, which show that the topic is up-to-date  
  • A dedicated FAQ page
  • A comprehensive list of the most-viewed writers

5. Use Google Search to Find Relevant Questions

It's also a good idea to use a simple Google search to find highly-trafficked questions. Simply enter your search query (be sure to include a relevant keyword) and browse the first page of Google search results. You'll find several popular questions here - and there's almost no effort involved.

Remember to use the keyword research tool Answer The PublicIt'll help you generate a fairly long list of frequently searched questions that you might want to answer. 

Finding topics and questions is half the battle won. Once you've nailed the perfect way to find what you're looking for, you'll be able to answer several questions a day. The more you answer, the better your profile will look. Always remember to stay within your niche and build up a reputation of reliability. It's better for you, it's better for your brand, and it makes you look pretty damn good. 

We've saved the best for last with the third part of this series.

Want to know how to answer Quora questions cleverly? Stick around and we'll give you our best practices. 


 

Hacking Quora Like a Pro: Part 1 - Getting Yourself Set Up

When it comes to outbound marketing, you have to pursue every possible avenue - especially if it's a free one. Social networking is a bit like a skeleton key - it unlocks more opportunities than you could possibly imagine.

Gone are the days of stuffy exchanges, straight to the hard sell, hoping against all odds that at least one fish will bite. Today, it's all about transparency, providing your audience with value, and making sure that you're someone people feel they can rely on for accurate information.

In short, if you look like you're full of shit and only care about raking in the cash, people move on. If you're the kind of person who communicates value, answers questions, and networks like crazy, you're going to nail the outbound marketing gig. 

Quora is often overlooked as a networking opportunity. Here's some sage advice: Don't be so quick to push it aside. It's one of the top platforms for you to shine! 

gopinleads quora hack lead generation

The key to using Quora is to provide value to other users. It's that simple. 

Before you can dig into those unanswered questions, you need to get yourself set up properly. 

Getting Set Up: How to Optimize Your Quora Profile

It's not surprising that Quora is rapidly becoming one of the top social networks to connect not only with a targeted audience but with influencers as well. Quora is so much more than just a Q&A site. It offers you a chance to show credibility, the opportunity to connect, a clever way to learn, and the best possible place to show off your own knowledge.

To help make sure you’re getting the most out of the network, there are a couple of things you should do to your profile to help you stand out. Your profile can also help drive clicks to your website.

1. Edit Your Credentials

Your credentials are the 50-character taglines on your profile that are shown directly under your name. Always be sure to include your current job title and brand name in your credentials. This helps boost your legitimacy.

Not many people know that you can have multiple credentials on Quora. Knowing this will come in handy when you need to share your knowledge on various different topics. 

If, for example, you want to answer the question: “What's the best way to publish a graphic novel?”, your credentials as a Sales Executive in the Food Industry aren't really relevant.

You could, however, change your credentials to: “Graphic Artist, 2014 – Present”. This might reassure readers that you actually know what you're talking about, since you're in roughly the same boat as other graphic artists. 

To edit your credentials, click the Edit button next to the Credentials & Highlights section on the right-hand side of your profile. Depending on the questions you'd like to answer, add your credentials and remember to include places you’ve studied, locations, languages, and relevant topics.

2. Be Smart About Your Bio

Use your bio section wisely. Use this section to clearly and concisely explain who you are and what you do. 

Quora doesn't appear to have a character limit on the bio section, so it gives you an opportunity to add a CTA. Feel free to ask readers to download a copy of your e-book or to sign up for your course. Just make sure that your CTA is related to the topics you're aiming to address. 

While you definitely don’t want a description full of links, you'll want to make sure you add links to the homepage of your website, your social accounts, or a link to a page where people can contact you to learn more. 

It's important to be mindful of mobile users when editing your bio. On mobile devices,  the first three lines of your bio are visible. This is followed by the “Read More” prompt, which no one will hit unless they're super hooked. Do your best to make those first 3 lines engaging.

3. Edit the "Knows About Section"

Located under the “Credentials & Highlights” section, this portion of your bio allows you to showcase the topics you're most knowledgeable in. Feel free to list as many topics as you want but make sure to stay in the right niche. Don't list mostly marketing related topics and then fling out a random one centred around the performing arts, for example. Remember, Quora will only display the topics where you've contributed the most answers. As always, it's important to find your focus and stick to it. 

4. Link Your Profile to Your Social Accounts

With Quora, it's easy to add links to your other social accounts. Simply navigate to your account settings and connect Twitter, LinkedIn, Facebook, or any other available option that fits you and your brand. These will be displayed on your profile page, making it easier for other Quora users to connect with you elsewhere. Remember, social is all about networking, so it's smart to use every tool at your disposal (within reason). 

Whenever you've answered a particularly pertinent question on Quora, you can share your answer on your other social accounts. Doing this will help boost the visibility of your Quora profile and ensure that you're making the most of all your audiences. Whether your aim is to set yourself up as an industry expert, or whether you simply want to be seen as communicating value wherever possible, sharing your answers far and wide will help you achieve your goal. 

5. Use Analytics to Your Advantage

A major part of using Quora successfully is knowing your audience. Whenever you provide an answer, you'll notice that there are statistics on how many times that answer has been viewed. Click on the number of views and you'll be able to see how people are accessing your answers.

Users might be accessing your answers directly through your profile, by searching for a topic, or just browsing the site at their leisure. Knowing how, where, and why people are finding your answers will help you figure out where to refocus your optimisation efforts.

Once you've optimised your profile, you'll be able to get the ball rolling on searching for relevant questions to answer. Getting yourself set up properly is always the first step to a successful strategy and Quora is no different.

Stay tuned for the next part in our series on "Hacking Quora Like a Pro" where you'll get the nitty gritty on finding the right topics and questions to answer.