The market is tough for local businesses. Amazon dominates the eCommerce market, and megastores like Walmart and Target dominate brick-and-mortar. Without a way to generate local business leads, many are struggling. Given the fact that Amazon and Walmart are going anywhere any time soon, companies need to find a way to target their local market. […]
LinkedIn is often not the most obvious choice when deciding between social media marketing platforms, but for B2B opportunities, LinkedIn is a goldmine. According to the Sophisticated Marketer’s Guide to LinkedIn, 82% of marketers in the B2B sphere use LinkedIn for their content marketing. Because LinkedIn is often frequented by c-suite executives, top-level decision-makers and […]
Without a few creative lead generation ideas, generating enough hot leads to keep your business going can be tough. Cold outreach, PPC campaigns and social media ads can only take you so far. Many marketers identify lead generation as their number one challenge, and as more and more marketers pick up on inbound techniques, things […]
It should go without saying that lead generation is one of the most vital functions of any business. For businesses looking to increase sales, increasing their lead generation should be their core focus. Of course, marketing and lead generation are tricky subjects. According to the Chartered Institute of Marketing, marketing is defined as the process […]
How many blogs and articles have you read about lead generation tools, tips and tricks? If you’re anything like us, the answer is probably “too many”. The simple fact of the matter is that lead generation is the lifeblood of any company, and without a good flow of qualified leads, no business will survive very […]
According to Hubspot, Facebook reportedly attracts more than 1.5 billion users per day. As the platform gained popularity, more and more businesses turned to social experts for advice on how to generate leads on Facebook, improve audience engagement and boost their reach. Unfortunately, this has lead to an over-saturation of self-promotional drivel, paid ads and […]
Much like trying to cancel a cable contract, B2B lead generation can be a frustrating endeavour. There is no one-size-fits-all strategy guaranteed to bring in leads. What works for a B2B SaaS company probably won’t work for a company who sells office supplies. 61% of marketers say that generating traffic and leads is their […]
Customer success has become a bit of a buzzword recently, particularly in the B2B field. As with any buzzword, its definition can be vague and confusing. In essence, customer success is how businesses can ensure that customers are satisfied with their products or services.
Are you helping your client to build a better business? Are the products and services you offer actually fulfilling their intended purpose?
Customer success is different from customer support, which how businesses help to solve issues that may arise whilst customers are using their products or services. Good customer support does help to ensure that high customer success, though the two are not the same.
GoPinLeads offers fast and reliable information about any type of leads within your industry, with the freedom and flexibility that you require. If you are new to GoPinLeads, or if you are still figuring out how to get the best out of your account, here is a quick crash-course on how to go about using the various tools that we offer.
One of the greatest challenges faced by digital marketers nowadays is finding ways to increase their lead generation.
This is because the target market needs to possess certain characteristics, such as a desire for your product and pockets that are deep enough to fulfill those desires. Whatever marketing strategy you use also needs to make your product or service more attractive to your potential customers than that of your competitors.
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