Outbound Marketing

Guess What? You Need a Content Strategy

How’s your content marketing panning out for you?

Do you have a strategy in place, or are you just flinging your stuff into the ether and hoping it’ll make an impact?

Too many people think that a blog post here or there will cut it. Maybe they’ll lengthen their posts a little to stretch beyond the 500-word mark. Maybe they’ll start sharing to their Facebook page a little more often (let’s say twice a week instead of once in a Blue Moon)

Here’s what you should know:

Your content is probably fine. It’s your strategy that bites the big one.

Your Real Estate Business Rests on Your Ability to Establish Strong Local Vendor Relationships

When it comes to business goals, we all want to get off the ground with a bang.

It's about making your mark, building momentum, and gradually rising until you soar!

This is especially true in the real estate industry.

In fact, building strong relationships with local vendors is one of the most powerful ways to grow and maintain a thriving real estate agency.

When done successfully, you gain the ability to become a known and trusted local source of information. People turn to you first when they're in a bind. Word of mouth, in this case, is golden.

Every type of business has its own life blood; the one thing that is essential for health and growth. Be it resources, advertising, profit turnover or innovation, there is nothing more important than a strong client base.

A healthy local client base is the first and last link in the age-old chain of "supply and demand", even when it comes to the store down the road.

But how does this benefit the real estate industry?

Digital Marketing Trends to Expect For Realtors in 2019

With each passing year, digital marketing is becoming more and more prevalent in industries across the globe. The real estate industry is no exception.

Realtors are slowly but surely moving away from more traditional tactics. The flexibility and effectiveness of digital marketing as a whole makes it attractive to real estate agents hoping to establish a strong brand.

Become a Winner in the Relationship Marketing Game

To succeed in real estate marketing, you need to focus on long term goals.

That’s a fact.

Take your usual short term approaches (like a week long marketing campaign) and place them in a cobwebbed corner filled with other outdated ideas. The time for “quick solutions” has passed.

Going forward, it’s necessary to shift your mindset to a forward-thinking approach.

You’re in it for the long haul. Your marketing approach should reflect the same.

Relationship marketing is the way to go.

What’s Hot in Digital Marketing in 2019

We’re well into the beginning of 2019. In terms of digital marketing, we’re heading further and further into a world where information is hurtling through the web at a crazy pace.

The concept of six degrees of separation has morphed into 6 seconds of separation. It’s no longer just about who you know but knowing where to look.

The world has never been more accessible.

Anyone almost anywhere is now tapped into the information highway, but as things usually go in the fast lane there, constant change is ever-present. Just when you’ve gotten use to one thing - BAM - it changes!

This begs the question, what will be changing in the months to come?

It’s time to shed some light.

Using GoPinLeads and Phantombuster to Send Personalised Messages Automatically

Effective and efficient.

That should be the foundation of your LinkedIn outreach efforts.

To use this social networking tool effectively, you need to prepare all the fundamental elements before you do any work that builds on that.

You need to establish a solid LinkedIn presence in order to succeed. The key lies in standing out. You’re competing with thousands of other business people just like you. Blending in is NOT an option.