Let’s face it. You can’t spend all day driving around, looking at all the roofs in your local neighbourhood, banging on doors if you see one that needs repair.
It’s just not a viable way to do business. You don’t have the time for it.
And it’s a little creepy.
Don’t be that guy.
There are proven ways for you to generate more roofing leads.
Smart ways. Easier ways.
And we’re sharing those ways with you right here.
Install the Storm Tracker App to Get More Roofing Leads
Every roofer knows that hail damage is excellent for business.
Most people do not know their roof is damaged until it leaks. That is most likely to happen well after a storm passes through the area.
You might be thinking you will know when hail hits? What if you are out of town? What if the storm hits three towns over? That is still in your service area, but it might not be on your radar.
When marketing a roofing company, a storm tracking app can help you by giving you a heads-up.
Then you can set up Facebook ads that target homeowners in the areas affected. They will be far more likely to call you if they see your ad right after their roof is damaged.
Here’s a pro tip. Offer a free hail inspection. Many people may have no idea their roof is in need of repair.
Use GoPinLeads to Find Leads in a Specific Area
You’d be hard-pressed to find a tool that’s easier to use than GoPinLeads.
Simply enter your keywords and the area you want to search, and you’ll have a long list of leads in under a minute.
Then, all you need to do is reach out via phone or email - depending on the way you prefer to do business.
You can sign up for a free trial that allows you to get 100 leads a month and 10 credits per search.
Free, accurate leads without leaving your office? What could be better?
Claim Your Listing on Review Sites
There’s no question that reviews are important to roofing contractors. In fact, they are a critical lead generation strategy.
According to Bright Local, 97% of all consumers read online reviews in 2017. 86% trusted reviews as much as a personal recommendation from a friend.
In most instances, it is easy to claim your listing. You will have to verify you are the business owner. Once you have done that, you can update your listing.
Make sure to add your business hours, the URL of your site, and contact information. It is also a good idea to add photos of completed roofing projects.
An excellent way to start is by searching for reviews of your company. Even if you have not claimed a listing on Home Advisor or Angie’s List, you may still have reviews there.
Google My Business is an Invaluable Asset
Did you know that 80% of consumers look for local businesses on the internet?
That is a well-known fact.
But, only 44% of businesses have claimed their GMB listing. If you have not, you should do it now.
Make sure to optimize your listing while you are at it.
Even if you have an optimized listing, you may not know about some of the updated features. These are things that can help you generate leads.
Appointment URLs make it easy for busy commercial roofing leads to schedule a meeting. Don’t make people call. Instead, this feature lets them book right from GMB.
The direct messaging feature allows leads to contact you from your GMB page. You can program automatic responses if you wish. You can also turn DM off when you are unavailable.
The questions and answers section can save you time. If you get the same questions repeatedly, answer them here. Think of it as an off-site FAQ for potential leads.
There are other new features as well. Using them can help you connect with new customers on GMB.
Ask Your Customers for Some Reviews
You cannot expect people to write reviews without being asked. People are more likely to write reviews when they are unhappy. If you want your clients to review your business, asking is the way to ensure that they do.
There are a few ways to ask for reviews.
Here are some suggestions:
Ask in person when you finish a job. You may print a card with the URLs of your review pages to make it easy.
Send an email after you finish a job kindly requesting a review.
Sites to consider include Yelp, Angie’s List, and Facebook. In fact, Facebook reviews are growing in importance.
Make sure to specify you want a written review, not just a star rating.
Get Your Networking Strategy in Order
As a roofing contractor, you will do best if you are part of the business community.
Joining the Chamber of Commerce can help you connect with other businesses.
You will probably need to pay a fee to join. That means this is not a free lead-generating technique. However, it is one that can bear fruit for years to come.
Still not convinced?
Keep in mind that your Chamber is a collection of people. Many of them likely own homes in your service area. They have friends and family members who do, as well. If you are an active member, they will think of you if their roof needs fixing.
Being a member also makes it easy to build partnerships and referral networks. You might agree to refer your clients to a landscaper. In return, he will refer his landscaping clients to you when they need a roofing contractor.
You will also get a listing on the Chamber of Commerce website.
That means locals in need of a roofer will see your name there. It is not an immediate referral source. Being a member increases your visibility in the community.