The Long and Short of Content Marketing

You may have noticed that we talk about content marketing a lot. Really. A lot. There’s a very good reason for this. Content marketing just works – something we discuss in Creating an Effective Content Marketing Strategy for B2B Lead Generation: Content marketing is a vital part of any B2B marketing strategy. Not only is […]

Create a Lead Generation Landing Page That Converts – Part 2

In our last post, we discussed exactly what a lead generation landing page is, as well as a few tips for improving conversions.  If you’re finding that your conversion rates are low, despite receiving a lot of traffic, your landing page probably isn’t properly optimised. Creating an effective landing page isn’t as easy as just […]

Create a Lead Generation Landing Page That Converts – Part 1

No matter what industry you’re in, you need at least one lead generation landing page. These pages do all the hard work of grabbing your audience’s attention, and convincing them to sign up for your offer. All in all, that’s a lot to ask for from just one page.  Unfortunately, lead generation landing pages are […]

Digital Marketing Experts to Inspire You

To succeed in digital marketing today, you have to stand out from the crowd. If you’re interested in striving to be the very best in your field, standing out and taking risks? If so, then today’s blog is for you. We’ve compiled a list of some of the top digital marketing experts for you to […]

Clever Content Marketing Campaigns to Inspire You

Content marketing is an effective lead generation tool, but coming up with ideas for content marketing campaigns can sometimes be a pain in the rear. If you’re finding that your idea bucket is running dry, you’re not alone. According to  Zazzle Media, 65% of companies find it challenging to produce engaging content, while 60% struggle […]

Lead Follow-up Best Practices for B2B Leads

Even if business is going great, you can always use more leads. Unfortunately, just getting the leads isn’t always enough. You also need to keep them engaged, and nurture them through the funnel. What is a lead who doesn’t end up making a purchase? Just another useless name in your database. We’ve spoken about lead […]

Understanding the B2B Marketing Funnel

There is a lot of talk about the B2B marketing funnel. Who owns it? Marketinging or Sales? Is the funnel even still relevant to modern buying processes?  The answer to those questions, in no particular order, are: yes, and both.  Today we’ll be discussing the B2B marketing funnel, diving into some of the recent changes […]

Understanding Facebook Ad Campaign Objectives

There is no doubt that Facebook ads are a great way to drive traffic and generate leads. After all, the platform has 2.5 billion monthly users, which makes it extremely attractive to advertisers – all 7 million of them. Unfortunately, advertising on Facebook isn’t as easy as just throwing $10 at a boosted post. To […]

13 Ways to Increase B2B Lead Generation

In every industry, the question on everyone’s minds is how to increase B2B lead generation. The truth is, there is no simple answer – no silver bullet. Unfortunately (or fortunately, depending on how you look at it), all lead generation strategies will work to some degree. Whether they’ll generate the volume of leads you’re looking […]

10 Simple Ways to Generate Leads Online

To grow your business, you need to bring in leads. A few years ago, that meant cold-calling and polishing up your sales pitch. Nowadays though, the best way to grow your business is to generate leads online. Unfortunately, that’s not as easy as it sounds. To really succeed, you need to have lead generation strategies […]