How to Score (and Keep) New Clients

Here’s the biggest secret to winning new business:
There is no ONE secret to scoring new clients.

Face it:
Onboarding new clients that stick around takes time. It takes weeks (maybe months) of hard work, effort, and dedication. There are no shortcuts. Or rather, shortcuts won’t help you bag the customers you really want.

The three cornerstones of scoring new clients are simple:

  • Focus

  • Planning

  • Patience

It’s all about developing habits that will help you build a solid reputation.

SEO Guide to Optimizing Your Linkedin Profile for More Connections and Better Leads - Part 3

Many LinkedIn optimization guides start and with at SEO, but that’s just the tip of iceberg. in part one and two, we covered profile aesthetic, profile copy, linkedin SEO, lead funnel, connections and recommendations and skills.

In part three, we’ll cover posting and content, engagement and analytics, as well as the results you can achieve through implementing the suggestions within this guide.

SEO Guide to Optimizing Your Linkedin Profile for More Connections and Better Leads - Part 2

As we mentioned in part one, LinkedIn optimization can help you to build connections with your industry’s best and brightest, and also help attract your ideal clients. In part one, we covered profile aesthetic, copywriting and skills, endorsements and recommendations.

In part two, we’ll be discussing LinkedIn SEO, building a profile lead funnel and smart connections.

SEO Guide to Optimizing Your Linkedin Profile for More Connections and Better Leads - Part 1

Nowadays, many marketers and business owners tend to treat LinkedIn like nothing more than online resume, instead of the powerful search engine it actually is.

LinkedIn optimization can help you to build connections with your industry’s best and brightest, and also help attract your ideal clients.

This guide will cover everything you will need to turn your LinkedIn profile into lead-generating, brand-building machine, from SEO and profile optimization to content and engagement.

4 Ways IoT Devices Transform Content Marketing

The day that companies have been hearing about for years has finally arrived - the time when connected devices have gone from visionary fantasy to market place.


Though far from ubiquitous, the Internet of Things (IoT) has clearly joined mainstream, and with consumers widely embracing everything from connected lighting products to intelligent cars, the market is forecast to reach $457 billion by 2020


“The shift to smart products and devices will transform marketing in many ways; one of the biggest impacts will be on content, everything from how pieces are distributed to what is consumed.”


There are four things that marketers should keep in mind about connected devices when developing their content strategy:


Guess What? You Need a Content Strategy

How’s your content marketing panning out for you?

Do you have a strategy in place, or are you just flinging your stuff into the ether and hoping it’ll make an impact?

Too many people think that a blog post here or there will cut it. Maybe they’ll lengthen their posts a little to stretch beyond the 500-word mark. Maybe they’ll start sharing to their Facebook page a little more often (let’s say twice a week instead of once in a Blue Moon)

Here’s what you should know:

Your content is probably fine. It’s your strategy that bites the big one.

You Need to Align Your Sales and Marketing Strategy

Sales and marketing alignment is vital for organizational success, and not just for boosting morale.

According to The Payoffs of Improved Sales & Marketing Alignment, US businesses lose $1 trillion a year.

This is due to wasted productivity because of misaligned sales and marketing strategies. Glad we're not those guys, right?

For your business, that could mean as much as 60 percent weaker financial performance.

It could also mean a 58 percent reduction in customer retention, among other negative factors.

It's not all uncomfortable news, though.

When teams work together via seamless sales and marketing plans, they are unstoppable.

Solving Common Problems with Inbound Marketing

f there’s anything marketers have in common, it’s the goal to find methods to generate more highly-targeted leads. After all, this is the way to boost your revenue and expand your business. But how do you get there?

It requires a strategy that’s effective, measurable, and scalable. To date, there’s nothing that meets these criteria better than inbound marketing. What’s great about the inbound methodology is that it enables you to attract qualified prospects and convert them into leads using foundational content that is delivered through blogs, eBooks, email, automation, social media and other digital tools and content.