Best Lead Generation Tools for 2021

With as little manual outreach and tracking as possible, the best lead generation tools make it easy to catch quality leads. It is quite a challenge to create a scalable lead generation machine, however. So, it is incredibly satisfying when you get the unit rolling. There are hundreds of lead generation tools to choose from […]

A Practical, No-Nonsense Guide To Lead Generation Marketing

Every business needs customers – that’s how we keep the wheel turning. So, we need to find leads – i.e. potential customers. Finding potential clients, introducing them to your brand, and capturing their information is the backbone of lead generation marketing. A lot of hot button words get thrown around, and fancy metrics get quoted. […]

10 Easy Ways to Generate Sales Leads

For many companies, lead generation stretches across many different touch points. For an organization to succeed in the first place, it has to produce sales leads. This article covers 10 of the best ways that your organization can produce sales leads. We have lots of tips to help you build more sales leads, from inbound […]

The Top Email Marketing Trends for 2021

Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing. In 2020, developments in email marketing had to undergo a rapid transition, like so many aspects of our work and personal lives. Email marketers have adapted to the new year […]

You Need a Lead Nurturing Strategy

Do you have a lead nurturing strategy? If not, you’re doing your business a disservice. The sales industry has always been a competitive arena, with everyone vying for the same thing: attention. In sales, it’s important to know where to start – leads! They are your starting point, your driving point, the point itself. They […]

What is Marketing Personalization and Why do You Need it?

As the name suggests, ‘marketing personalization’ is about tailor-making marketing messaging to each consumer. Making marketing more personal to your customers doesn’t just mean addressing them by name in your mass emails. Yes, this does form part of marketing personalization – but only a tiny fraction. To tailor-make your marketing messages to each of your […]

Seven Marketing Mistakes You Might be Making

Have you ever wondered why your marketing is no longer effective? Or what you can do to make it more effective and reach a bigger audience? A successful marketing strategy will link you with the right consumers, get people to talk about your brand, expose your product or service to the media, and set up […]

Lead Generation on Facebook: How to Use Facebook Lead Ads

Lead generation is how you build up interest in your company’s products or services. Let’s not beat around the bush. Facebook’s capacity to generate leads is tremendous.  It makes perfect sense that many businesses practice lead generation on Facebook to boost their customer acquisition.  But when you’re just starting out, lead generation on Facebook can […]

Lead Generation Strategies: 8 Hacks to Get Those Leads Into Your Sales Funnel Fast

So before we get started, we should understand the basics and why lead generation strategies matter.  Leads are people who show interest in the product or service that you offer. They do so by providing you with their information so that you can contact them and provide more information. This can come in the form […]

Digital Marketing Trends 2021 – SEO Part 1

2020 has definitely been an interesting year, and most marketers are scrambling to stay on top of things. It’s been a year like no other, honestly, and current events are profoundly influencing digital marketing trends. Unless you’ve been living under a rock, or maybe in Antarctica, this laundry list of troubles should sound familiar to […]