How to Write Effective Landing Page Copy

Conversion copywriters are wonderful human beings. They write landing page content that converts readers and produces sales. Would you like to have the same skills they do? Would you like to be able to write effective landing page copy? To draw readers in, create endless buzz and produce endless profit? To be honest, it’s only […]

How to Write Effective Instagram Captions

It can be difficult to create effective Instagram captions. Should they be funny? Maybe serious? Inspiring? Should you make use of hashtags and emojis? Which ones? And what about a call-to-action? We’ve put together this guide with all our top tips to help you get started and create Instagram captions that are as cool as […]

Facebook Ads vs. Google Ads: Which Is Better?

As specialists in digital marketing, hundreds of customers have asked us this question: “Which is better for my business, Google Ads vs. Facebook Ads?” Almost every time, we have the same answer!  Both are great and, depending on your company, your audience, and your goals. But yes, one can be better than the other.  The […]

How to Achieve Instagram Followers Growth Without Buying Followers

Even if you know your Instagram content is great, it can be difficult to stay motivated when you don’t see Instagram followers growth. Everything feels better when you get 10 000 likes. Whether you’re trying to advance your Etsy business or become a social media celebrity, it can be tempting to look for shortcuts for […]

Understanding Your Target Market

If there is one thing that harms many new businesses, it’s that they don’t take the time to properly define their target market. Or they go about it all wrong. Understanding your target market is vital for ensuring that you don’t waste money or energy on going after clients that aren’t a good fit for […]

The Long and Short of Content Marketing

You may have noticed that we talk about content marketing a lot. Really. A lot. There’s a very good reason for this. Content marketing just works – something we discuss in Creating an Effective Content Marketing Strategy for B2B Lead Generation: Content marketing is a vital part of any B2B marketing strategy. Not only is […]

Create a Lead Generation Landing Page That Converts – Part 2

In our last post, we discussed exactly what a lead generation landing page is, as well as a few tips for improving conversions.  If you’re finding that your conversion rates are low, despite receiving a lot of traffic, your landing page probably isn’t properly optimised. Creating an effective landing page isn’t as easy as just […]

Create a Lead Generation Landing Page That Converts – Part 1

No matter what industry you’re in, you need at least one lead generation landing page. These pages do all the hard work of grabbing your audience’s attention, and convincing them to sign up for your offer. All in all, that’s a lot to ask for from just one page.  Unfortunately, lead generation landing pages are […]

Digital Marketing Experts to Inspire You

To succeed in digital marketing today, you have to stand out from the crowd. If you’re interested in striving to be the very best in your field, standing out and taking risks? If so, then today’s blog is for you. We’ve compiled a list of some of the top digital marketing experts for you to […]

Clever Content Marketing Campaigns to Inspire You

Content marketing is an effective lead generation tool, but coming up with ideas for content marketing campaigns can sometimes be a pain in the rear. If you’re finding that your idea bucket is running dry, you’re not alone. According to  Zazzle Media, 65% of companies find it challenging to produce engaging content, while 60% struggle […]