Lead Generation on Facebook: How to Use Facebook Lead Ads

Lead generation is how you build up interest in your company’s products or services. Let’s not beat around the bush. Facebook’s capacity to generate leads is tremendous.  It makes perfect sense that many businesses practice lead generation on Facebook to boost their customer acquisition.  But when you’re just starting out, lead generation on Facebook can […]

12 Lead Generation Tools to Get Those B2B Leads Into Your Sales Funnel Fast!

If there is one thing that we tend to equate, it’s that more leads mean more money. But the number of leads that you get might not always be the most important thing. More and more, people are starting to realise that quality is actually more important. This is the case to the point where […]

Lead Generation Strategies: 8 Hacks to Get Those Leads Into Your Sales Funnel Fast

So before we get started, we should understand the basics and why lead generation strategies matter.  Leads are people who show interest in the product or service that you offer. They do so by providing you with their information so that you can contact them and provide more information. This can come in the form […]

Developing B2B Lead Generation Strategies

A quick google search for B2B lead generation strategies will get you tons of results. And boy, do I mean TONS. The only problem? Every blog, website, post, and podcast, has something different to say.  In fact, B2B lead generation strategies and kind of like weight loss tips. Everyone swears they’ve found the one and […]

Digital Marketing Trends 2021 – SEO Part 1

2020 has definitely been an interesting year, and most marketers are scrambling to stay on top of things. It’s been a year like no other, honestly, and current events are profoundly influencing digital marketing trends. Unless you’ve been living under a rock, or maybe in Antarctica, this laundry list of troubles should sound familiar to […]

10 Hashtag Marketing Strategies to Grow Your Brand

Absolutely anybody can slap a random hashtag or seven onto the end of their social media posts. If you actually want your hashtags to do something other than take up space though, you’ll need to do a bit more work than that. There are some proven hashtag marketing strategies that can help you to raise […]

Lead Generation 101 – What is Lead Generation?

If you don’t have customers to pay for it, it doesn’t matter how amazing your product or service is. This is why producing leads is the most critical aspect of any sales funnel. We’ll learn everything there is to know about lead generation in this tutorial, so let’s start at the beginning. Basically, let’s go […]

How to Write Effective Landing Page Copy

Conversion copywriters are wonderful human beings. They write landing page content that converts readers and produces sales. Would you like to have the same skills they do? Would you like to be able to write effective landing page copy? To draw readers in, create endless buzz and produce endless profit? To be honest, it’s only […]

How to Write Effective Instagram Captions

It can be difficult to create effective Instagram captions. Should they be funny? Maybe serious? Inspiring? Should you make use of hashtags and emojis? Which ones? And what about a call-to-action? We’ve put together this guide with all our top tips to help you get started and create Instagram captions that are as cool as […]

Facebook Ads vs. Google Ads: Which Is Better?

As specialists in digital marketing, hundreds of customers have asked us this question: “Which is better for my business, Google Ads vs. Facebook Ads?” Almost every time, we have the same answer!  Both are great and, depending on your company, your audience, and your goals. But yes, one can be better than the other.  The […]