Generate B2B Sales Leads with Content Marketing

In our previous blog post, we discussed how generating leads is the biggest challenge in B2B marketing these days, as well as some methods for generating leads with social media. Of course, social media is far from the only way to generate B2B sales leads.  Just by the fact that you’re reading this blog post, […]

Generating B2B Leads with Social Media

Generating leads in the biggest challenge in B2B marketing these days. Afterall, without leads, you have no clients, no revenue and no business. Without leads, your business is sunk. The obvious question then is, “how do you go about generating B2B leads?” If you’re ready to experience true existential horror, Google that question. You’ll be […]

Ecommerce Customer Retention Strategies

As we’ve mentioned before, it’s much cheaper to encourage repeat purchases than it is to find new customers. While this is true for all businesses, it’s especially true in the ecommerce space, where the costs of clicks and conversions is always climbing. These customer retention strategies are designed to increase your retention and help you boost […]

Strategies for Increasing Customer Retention

Though bringing in new leads is important, you probably know by now that the key to real growth is more than just bringing in new customers – you need to retain your existing customers. According to research by Bain & Company, profits can be increased anywhere from 25 to 95% by increasing customer retention rate […]

7 Amazing Demand Generation Marketing Strategies

What is Demand Generation Marketing? Demand generation marketing describes the full umbrella of marketing programs which serve to get customers excited about your brand. Demand generation helps you to reach new markets, build buzz and generate PR, and re-engage existing customers. It’s more than just branding exercise though, or an early funnel marketing tact. Demand […]

Introduction to Email Marketing Automation

Despite the hundreds of other marketing methods and channels available nowadays, email marketing is still one of the most effective. While once-off campaigns, regular email blasts and newsletters will always have a place, email marketing is constantly evolving, and email marketing automation is where it’s at right now.  Most digital marketers have recognised the need […]

Lead Nurturing Best Practices for B2B and B2C Leads

We’ve already spoken about lead nurturing at length, and how it is vital for maximising your conversion rates. This is especially true in the B2B market, where the sales cycle is longer and the stakes are higher. For many leads, especially in the higher-stake areas, a business can quickly become “out of sight, out of […]

Lead Nurturing Campaign Best Practices

We have already discussed the fact that around 50% of the leads you generate will not be ready to buy when you initially contact them. So what do you do with those leads? If the current answer is “nothing”, you’re losing out on many potential sales., building trust along the way. Lead Nurturing Campaign Do’s […]

Lead Nurturing Strategy for 2020

As more companies begin to adopt inbound marketing as a lead generation strategy, the importance of effective lead nurturing becomes clear. In many cases, only a small percentage of inbound leads will become customers straight away. If you ignore the leads who do not immediately make a purchase, you’re leaving more than 90% of your […]

Facebook Ads Best Practices for 2020

Before we get into Facebook ads best practices, it’s probably important to cover why running ads on Facebook is important. With a user base of 2.41 billion active users and growing, it’s highly likely that a good portion of your prospective customers probably make use of the platform. Unfortunately, as Facebook has grown, so too […]