How to Increase Your Cold Email Response Rate

Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just one of those prospects into a customer? Has all of the hard work and research you put into acquiring those email addresses gone to waste?

Not necessarily.

Nobody likes spam. Educate yourself on how to deliver the emails that your audience wants. Check out "The Anatomy of a Marketing Email"

Effective Ways To Nurture Your Leads In 2019

It’s a fact that the sales industry has always been a competitive arena with everyone vying for the same thing: attention.


Now as one thing leads to another, it's important to know where to start - eads! They are your starting point, your driving point, the point itself - they are your clients and without them you needn’t bother. 


In marketing terms a “lead” is a potential client or buyer and a qualified lead is one that is willing and able to buy. All over the world salesmen and women spend their time sourcing these leads, qualifying them and nurturing them all the way to the bank. Which is not as easy as it sounds because recent stats have shown that up to 65% of marketing companies admit that generating traffic and qualifying leads is their hardest challenge. 


How to Score (and Keep) New Clients

Here’s the biggest secret to winning new business:
There is no ONE secret to scoring new clients.

Face it:
Onboarding new clients that stick around takes time. It takes weeks (maybe months) of hard work, effort, and dedication. There are no shortcuts. Or rather, shortcuts won’t help you bag the customers you really want.

The three cornerstones of scoring new clients are simple:

  • Focus

  • Planning

  • Patience

It’s all about developing habits that will help you build a solid reputation.

SEO Guide to Optimizing Your Linkedin Profile for More Connections and Better Leads - Part 3

Many LinkedIn optimization guides start and with at SEO, but that’s just the tip of iceberg. in part one and two, we covered profile aesthetic, profile copy, linkedin SEO, lead funnel, connections and recommendations and skills.

In part three, we’ll cover posting and content, engagement and analytics, as well as the results you can achieve through implementing the suggestions within this guide.

SEO Guide to Optimizing Your Linkedin Profile for More Connections and Better Leads - Part 2

As we mentioned in part one, LinkedIn optimization can help you to build connections with your industry’s best and brightest, and also help attract your ideal clients. In part one, we covered profile aesthetic, copywriting and skills, endorsements and recommendations.

In part two, we’ll be discussing LinkedIn SEO, building a profile lead funnel and smart connections.

SEO Guide to Optimizing Your Linkedin Profile for More Connections and Better Leads - Part 1

Nowadays, many marketers and business owners tend to treat LinkedIn like nothing more than online resume, instead of the powerful search engine it actually is.

LinkedIn optimization can help you to build connections with your industry’s best and brightest, and also help attract your ideal clients.

This guide will cover everything you will need to turn your LinkedIn profile into lead-generating, brand-building machine, from SEO and profile optimization to content and engagement.

4 Ways IoT Devices Transform Content Marketing

The day that companies have been hearing about for years has finally arrived - the time when connected devices have gone from visionary fantasy to market place.


Though far from ubiquitous, the Internet of Things (IoT) has clearly joined mainstream, and with consumers widely embracing everything from connected lighting products to intelligent cars, the market is forecast to reach $457 billion by 2020


“The shift to smart products and devices will transform marketing in many ways; one of the biggest impacts will be on content, everything from how pieces are distributed to what is consumed.”


There are four things that marketers should keep in mind about connected devices when developing their content strategy: