The effectiveness of content marketing is widely known. 93% of business-to-business (B2B) marketers agree that it's responsible for generating more leads than traditional marketing tactics.
However, proper content marketing is about more than just writing a great article and putting it onto your website. Yes, the essential foundation for successful content marketing is indeed well-thought-out and executed copy. However, if this copy is not seen by those people who will buy it won’t make a difference. This is why it is crucial to use lead generation tactics in conjunction with content marketing.