Long Live Outbound Marketing in 2019

Over the past few years, inbound marketing has been touted as the ‘silver bullet’ in many marketing plans, and recognized for its effectiveness in building brand awareness, as well as generating traffic, leads and conversions. 

Therefore, it may come as quite a surprise to hear industry heavyweights claiming that it may not be as effective as it used to be. Things are changing, and we can see this in the way that social networks are now favouring posts without URLs and the way Google is referring less outgoing traffic to websites for the first time in its 20-year history.

How to use LinkedIn Effectively for Sales Prospecting

Recent statistics show that LinkedIn has over 260 million monthly users. 44% of users on this social media platform take home more than US$75 000 a year. Given this increased financial muscle, it makes sense for companies to use LinkedIn as a lead-generation tool to stimulate their organisation’s sales.

LinkedIn is an especially valuable tool for you to use to generate leads (or prospect for sales) if you’re in the business-to-business (B2B) space because a total of 61 million people on this platform are senior-level influencers.  40 million people can make buying-related decisions for their company.

Here are five effective ways of using LinkedIn as part of the lead generation strategy for your business.

How to Maximise Your Email Deliverability

It’s a fact; the importance of emailing in modern business communication is undeniable, yet for many it has become a trying and complicated tool that hinders more than assists. In 2019, estimates have shown that around 205 billion emails are sent out daily, an astounding figure to be sure -  and when looking at things in this light it’s understandable that companies find themselves struggling to make the desired mark in their emailing departments, The iconic “You’ve Got Mail” era has been a solid constant through the years, Yet as things have evolved and our society has become more savvy “spam” has become the persona non grata title businesses have to fight against on a daily basis. 

How to Increase Your Cold Email Response Rate

Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just one of those prospects into a customer? Has all of the hard work and research you put into acquiring those email addresses gone to waste?

Not necessarily.

Nobody likes spam. Educate yourself on how to deliver the emails that your audience wants. Check out "The Anatomy of a Marketing Email"

Effective Ways To Nurture Your Leads In 2019

It’s a fact that the sales industry has always been a competitive arena with everyone vying for the same thing: attention.

Now as one thing leads to another, it's important to know where to start - eads! They are your starting point, your driving point, the point itself - they are your clients and without them you needn’t bother. 

In marketing terms a “lead” is a potential client or buyer and a qualified lead is one that is willing and able to buy. All over the world salesmen and women spend their time sourcing these leads, qualifying them and nurturing them all the way to the bank. Which is not as easy as it sounds because recent stats have shown that up to 65% of marketing companies admit that generating traffic and qualifying leads is their hardest challenge. 

How to Score (and Keep) New Clients

Here’s the biggest secret to winning new business:
There is no ONE secret to scoring new clients.

Face it:
Onboarding new clients that stick around takes time. It takes weeks (maybe months) of hard work, effort, and dedication. There are no shortcuts. Or rather, shortcuts won’t help you bag the customers you really want.

The three cornerstones of scoring new clients are simple:

  • Focus

  • Planning

  • Patience

It’s all about developing habits that will help you build a solid reputation.

SEO Guide to Optimizing Your Linkedin Profile for More Connections and Better Leads - Part 3

Many LinkedIn optimization guides start and with at SEO, but that’s just the tip of iceberg. in part one and two, we covered profile aesthetic, profile copy, linkedin SEO, lead funnel, connections and recommendations and skills.

In part three, we’ll cover posting and content, engagement and analytics, as well as the results you can achieve through implementing the suggestions within this guide.

SEO Guide to Optimizing Your Linkedin Profile for More Connections and Better Leads - Part 2

As we mentioned in part one, LinkedIn optimization can help you to build connections with your industry’s best and brightest, and also help attract your ideal clients. In part one, we covered profile aesthetic, copywriting and skills, endorsements and recommendations.

In part two, we’ll be discussing LinkedIn SEO, building a profile lead funnel and smart connections.