There is a lot of talk about the B2B marketing funnel. Who owns it? Marketinging or Sales? Is the funnel even still relevant to modern buying processes? The answer to those questions, in no particular order, are: yes, and both. Today we’ll be discussing the B2B marketing funnel, diving into some of the recent changes […]
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There is no doubt that Facebook ads are a great way to drive traffic and generate leads. After all, the platform has 2.5 billion monthly users, which makes it extremely attractive to advertisers – all 7 million of them. Unfortunately, advertising on Facebook isn’t as easy as just throwing $10 at a boosted post. To […]
To grow your business, you need to bring in leads. A few years ago, that meant cold-calling and polishing up your sales pitch. Nowadays though, the best way to grow your business is to generate leads online. Unfortunately, that’s not as easy as it sounds. To really succeed, you need to have lead generation strategies […]
And how to build your own. When you first get started with email marketing, it can be very tempting to just buy an email list. After all, you just need to buy the list and start sending off marketing emails. That sounds like a profitable shortcut. Unfortunately, there’s always a catch with shortcuts in marketing. […]
With this guide, we’ll show you how to build an effective, lead-generating B2B content marketing strategy. Just by the fact that you’re reading this blog post, and have hopefully read the previous one, you should hopefully know that we are major proponents of content marketing. Content marketing works. While it’s not just as simple as […]
As we’ve mentioned before, it’s much cheaper to encourage repeat purchases than it is to find new customers. While this is true for all businesses, it’s especially true in the ecommerce space, where the costs of clicks and conversions is always climbing. These customer retention strategies are designed to increase your retention and help you boost […]
Despite the hundreds of other marketing methods and channels available nowadays, email marketing is still one of the most effective. While once-off campaigns, regular email blasts and newsletters will always have a place, email marketing is constantly evolving, and email marketing automation is where it’s at right now. Most digital marketers have recognised the need […]
We’ve already spoken about lead nurturing at length, and how it is vital for maximising your conversion rates. This is especially true in the B2B market, where the sales cycle is longer and the stakes are higher. For many leads, especially in the higher-stake areas, a business can quickly become “out of sight, out of […]
We have already discussed the fact that around 50% of the leads you generate will not be ready to buy when you initially contact them. So what do you do with those leads? If the current answer is “nothing”, you’re losing out on many potential sales., building trust along the way. Lead Nurturing Campaign Do’s […]
As more companies begin to adopt inbound marketing as a lead generation strategy, the importance of effective lead nurturing becomes clear. In many cases, only a small percentage of inbound leads will become customers straight away. If you ignore the leads who do not immediately make a purchase, you’re leaving more than 90% of your […]
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