Content marketing is a vital part of any B2B marketing strategy. Not only is it effective for generating new leads – it is also useful for nurturing warm leads into sales-readiness. It also contributes to the entire sales and marketing pipeline. The stats back this up. The average B2B customer consumes between three and five […]
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And how to build your own. When you first get started with email marketing, it can be very tempting to just buy an email list. After all, you just need to buy the list and start sending off marketing emails. That sounds like a profitable shortcut. Unfortunately, there’s always a catch with shortcuts in marketing. […]
With this guide, we’ll show you how to build an effective, lead-generating B2B content marketing strategy. Just by the fact that you’re reading this blog post, and have hopefully read the previous one, you should hopefully know that we are major proponents of content marketing. Content marketing works. While it’s not just as simple as […]
In our previous blog post, we discussed how generating leads is the biggest challenge in B2B marketing these days, as well as some methods for generating leads with social media. Of course, social media is far from the only way to generate B2B sales leads. Just by the fact that you’re reading this blog post, […]
Generating leads in the biggest challenge in B2B marketing these days. Afterall, without leads, you have no clients, no revenue and no business. Without leads, your business is sunk. The obvious question then is, “how do you go about generating B2B leads?” If you’re ready to experience true existential horror, Google that question. You’ll be […]
As we’ve mentioned before, it’s much cheaper to encourage repeat purchases than it is to find new customers. While this is true for all businesses, it’s especially true in the ecommerce space, where the costs of clicks and conversions is always climbing. These customer retention strategies are designed to increase your retention and help you boost […]
Though bringing in new leads is important, you probably know by now that the key to real growth is more than just bringing in new customers – you need to retain your existing customers. According to research by Bain & Company, profits can be increased anywhere from 25 to 95% by increasing customer retention rate […]
What is Demand Generation Marketing? Demand generation marketing describes the full umbrella of marketing programs which serve to get customers excited about your brand. Demand generation helps you to reach new markets, build buzz and generate PR, and re-engage existing customers. It’s more than just branding exercise though, or an early funnel marketing tact. Demand […]
Despite the hundreds of other marketing methods and channels available nowadays, email marketing is still one of the most effective. While once-off campaigns, regular email blasts and newsletters will always have a place, email marketing is constantly evolving, and email marketing automation is where it’s at right now. Most digital marketers have recognised the need […]
We’ve already spoken about lead nurturing at length, and how it is vital for maximising your conversion rates. This is especially true in the B2B market, where the sales cycle is longer and the stakes are higher. For many leads, especially in the higher-stake areas, a business can quickly become “out of sight, out of […]
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