Maximising your email deliverability is just good business practice. The importance of emailing in modern business communication is undeniable. For many it has become a trying and complicated tool that hinders more than assists. In 2019, estimates have shown that around 205 billion emails are sent out daily. So it’s understandable that companies may find themselves struggling to make their desired mark in their their audience’s inbox. As things have evolved and our society has become more savvy ,“spam” has become the persona non grata title businesses have to fight against on a daily basis.
According to more in depth statistics, almost half of all email content is currently considered spam. Only 55% of emails contain legitimate content. So how can one possibly hope to get the word out in such a tainted industry?
It all comes down to your email deliverability and spam avoiding tactics.
Taking A Closer Look – Why Certain Emails Go Straight To Spam
Now despite what some may think, an email is never just an email. And ensuring yours is up to scratch is a crucial step in a successful transaction. Spammers lurk around every corner, so the industry has had to become a lot stricter.
Having a clear definition on these points is a must! And a few things to consider include:
Lacking Sending Permission
In most cases, an email address may seem like a public tool open to send and receive anything. The important thing to consider is sending permissions. One of the leading reasons for emails being marked as spam is that the receiver did not agree to receive them. This is particularly high with cold calling companies that received your details from a third party. That doesn’t mean that cold-email is useless though.
Using Specific Spam Trigger Words
Filtering software is one of the leading methods put in place in an attempt to cut down on spam emailing. A very necessary measure when you consider that an astounding 14.5 billion spam emails are sent every single day. To date, there are 455 spam trigger words saved on the system. They include “100% free”, “Billion dollars”, “Act Now”, “Apply Online”, “Earn and Save”, to name a few. Your email could be flagged as spam for using these words, even though it’s a perfectly acceptable business email.
Inactive or Inaccurate Sender Information
Even mixing up the letters in the email address could be enough to get you flagged as spam. So can using an email address you may not know is actually inactive.
Adding Images to Your Emails
In most cases, adding an image or two to your work is not a problem. Images add a little colour and makes your content that much more interesting. Unfortunately this is not the case with emailing though. Unfortunately, image spam is a very real thing these days. At least 50% of all spam emails contain mostly images. It’s for this reason that mages in emails have become a one way ticket into the spam folder.
An Abundance of Spelling and Grammar Errors
The name of the game in spamming is to rake in the clicks. In most cases, the spammer doesn’t particularly care how professional their presentation is. They are purely sending you that email so that you will open it, read it and boost their stats. Because of this if a legitimate email happens to be written particularly badly it will most likely be marked as spam.
Improving Your Email Deliverability
Despite how prolific spam emails have become and the numerous difficulties that have come with them, there are in fact still methods that companies can use when trying to send out legitimate emails.
Domain Is Everything
Just like the neighborhood you live in and your physical address, your email domain is an identification string that defines a realm of administrative autonomy, authority or control within the Internet, and like the difference between a rubbish dump and a five star hotel – where your emails originate from can and does play a major role in how you are perceived. There are two major areas of note within your domain management namely – your SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail). If you want people to sit up and take your emails seriously to avoid that dreaded spam tag you need to ensure your email domain is created properly with both the SPF and DKIM details in order and accurate.
Maintaining A Good Domain Reputation
The more your emails bounce back the better the chances are that your domain reputation will take a knock. As mentioned before there are numerous reasons why this can happen from inaccurate sending addresses to email addresses that are inactive. The best way to avoid this problem is to try and keep your email outreach as varied as possible in order to lower the bounce rate.
Quality Over Quantity
The quickest way to get yourself flagged as a spammer is by sending mass amounts of emails all at once or very often, especially if they are in template form. If you are in fact a company that relies on sending large amounts of emails it’s always best to start off small and increase your sending rate slowly. Also try to personalize your emails. Improving email deliverability means staying away from bot-like or template style emailing.
Include All Relevant Information
Even the most sales hungry companies need to adhere to conscious business practices, and in emailing that entails including your company’s details like the physical address and website details and contact information. Also it is very important to always include an “opt out” option to show that you are not trying to force anyone into doing anything they are not willing to do.
Keeping Tabs On Your Email Reports
A very helpful and powerful tool when used right are the email reports we get from our domain statistics. Included in these reports are all of the details you need regarding the emails you have sent, how many were received, opened, read and most importantly how many bounced back or were redirected to spam folders. As the saying goes, if it ain’t broke don’t fix it – but more importantly if your current tactics are not working for you it’s time to change direction. Keeping a close eye on these reports is an invaluable way of figuring out what works best for you and what doesn’t.
Maximising Your Email Deliverability is Vital
When looking at how the business industry has grown over the years and grasping the phenomenal speed at which it continues to grow learning to keep up can be a truly daunting thing to contend with, especially when it comes to attempting a noticeable impact among the billions of emails circling around us. On a daily basis this is the exact pressure so many companies deal with and when adding in the pressures of spam it can seem damn near impossible.
However it has been proven that emailing does still work, success is still possible and it all comes down to how you go about it. So the next time you get ready to launch an idea through the vines of email keep these pointers in mind and wave that tinge of spam goodbye.